Huawei's 17% Market Share in China in 2024 Signals the Launch of its Global Comeback Plan

Huawei's 17% Market Share in China in 2024 Signals the Launch of its Global Comeback PlanHuawei demonstrated a strong recovery in the Chinese smartphone market in 2024, securing a leading position with a 17% market share and 46 million shipments, representing a remarkable 37% year-on-year growth. While still significantly below its peak annual shipments of 200 million units, this achievement underscores Huawei's enduring brand influence and market competitiveness

Huawei's 17% Market Share in China in 2024 Signals the Launch of its Global Comeback Plan

Huawei demonstrated a strong recovery in the Chinese smartphone market in 2024, securing a leading position with a 17% market share and 46 million shipments, representing a remarkable 37% year-on-year growth. While still significantly below its peak annual shipments of 200 million units, this achievement underscores Huawei's enduring brand influence and market competitiveness. However, Huawei's ambitions extend far beyond the domestic market; reclaiming its former global glory is now central to its strategic development.

Multiple sources indicate that Huawei has officially launched its plan to return to the global smartphone market, targeting over 60 countries and regions. This ambitious blueprint is being implemented across various aspects, including market positioning and product launches. Reports suggest Huawei has begun advertising its new smartphones in key global cities like Hong Kong, Dubai, and Kuala Lumpur, actively promoting its brand and laying a solid foundation for its global strategy. This signifies Huawei's shift from focusing solely on domestic success to aiming for a global resurgence.

However, re-entering the global market is not without its challenges. The most significant hurdle is the supply of smartphone components. Huawei executive Richard Yu has publicly stated that the company's current market performance has been achieved despite severe component shortages, resulting in persistent stockouts of Huawei phones.

This isn't an exaggeration. Both the highly sought-after Mate70 series and the previously wildly popular Mate60 series have experienced prolonged stockouts, reflecting Huawei's current limited production capacity. Industry analysis suggests that the manufacturing process for Huawei's chips is extremely complex, leading to constrained yield rates and impacting overall production capacity. Simultaneously, the strong market demand for Huawei phones exacerbates the supply-demand imbalance. At its current production level, Huawei struggles to meet the massive market demand.

To address supply issues, Huawei is actively implementing measures to improve production yield rates and gradually expand capacity. With ongoing improvements in manufacturing processes, Huawei is expected to alleviate supply shortages and meet the demands of a larger consumer base in the future. It's noteworthy that the iterative upgrades of Huawei's smartphone chips also place higher demands on production capacity. Currently, Huawei's phones largely utilize Kirin chips, undoubtedly enhancing product competitiveness, but also requiring Huawei to further boost production to meet growing market demand.

Huawei's goal of achieving 200 million annual sales units places extremely high demands on its supply capabilities. Only by overcoming production bottlenecks can the company provide a solid material foundation for achieving its ambitious goal. Whether Huawei can successfully return to its peak performance will depend not only on its technological prowess and product competitiveness but also, crucially, on its supply capacity. Previous prolonged stockouts have not only impacted Huawei's market share but also damaged the purchasing experience for some consumers. Therefore, increasing production capacity and stabilizing supply will be key to Huawei's return to the global market and achieving its 200 million unit annual sales target.

Huawei's rise is attributable to its strong R&D capabilities and technological innovation. However, in the fiercely competitive global smartphone market, technological innovation alone is insufficient. Huawei needs to integrate resources, optimize its supply chain, and enhance its production capacity to translate its technological advantages into market competitiveness. Returning to the global market is a long and arduous task, requiring greater effort and overcoming numerous challenges. But it's also an opportunity-rich challenge; successfully re-entering the global market will re-establish Huawei's leading position.

Huawei's future development is not only crucial to the company's fate but also to the international competitiveness of China's technology industry. Huawei's success will encourage more Chinese companies to venture onto the world stage and participate in global competition. Therefore, Huawei's globalization strategy is not merely a corporate strategy but also a significant step towards the globalization of China's technology industry. Whether Huawei can overcome the numerous obstacles and achieve its ambitious goals remains to be seen. This is not only a challenge for Huawei but also for China's technology industry, representing a crucial step in its journey onto the world stage. Huawei's success or failure will have a profound impact on the future development of China's technology sector.

Huawei's path back to the global market is fraught with challenges but also brimming with hope. Addressing supply issues and increasing production capacity are key to Huawei's success. Only through continuous innovation and optimization can it remain competitive and ultimately achieve its ambitious goal of regaining its peak. This will also be significantly important for the development of China's technology industry. Huawei's success will set a new benchmark for the Chinese technology sector and provide valuable experience for Chinese companies venturing onto the global stage.