OPPO's Design Journey: Liu Haoran Reflects on a Decade and Unveils OnePlus' Future Plans

OPPO's Design Journey: Liu Haoran Reflects on a Decade and Unveils OnePlus' Future PlansIn a recent late-night Weibo post, Liu Haoran, General Manager of OPPO's Industrial Design Center and Chief Design Director of OnePlus, penned a lengthy reflection on his "first ten years" at OPPO and offered a glimpse into the future, revealing details about upcoming OnePlus products. This post not only chronicles Liu Haoran's personal career journey but also lifts the veil on the design direction of future OnePlus phones and related products

OPPO's Design Journey: Liu Haoran Reflects on a Decade and Unveils OnePlus' Future Plans

In a recent late-night Weibo post, Liu Haoran, General Manager of OPPO's Industrial Design Center and Chief Design Director of OnePlus, penned a lengthy reflection on his "first ten years" at OPPO and offered a glimpse into the future, revealing details about upcoming OnePlus products. This post not only chronicles Liu Haoran's personal career journey but also lifts the veil on the design direction of future OnePlus phones and related products.

Liu Haoran's post provides a detailed account of his decade-long career at OPPO, filled with reflections on past achievements and aspirations for the future. He concisely describes the projects he's been involved in and the lessons learned. This decade represents a crucial chapter in his career, laying a solid foundation for his future design philosophy and style. He emphasizes that this wasn't merely an accumulation of technical expertise and experience, but also a continuous refinement of design principles and aesthetic pursuits.

Looking ahead, Liu Haoran describes 2024 as a year brimming with challenges and opportunities. He hinted at a series of upcoming OnePlus products, including a new design language, a revamped Find series, and the world's thinnest foldable phone. This suggests OnePlus' continued push into the high-end market with innovative and competitive products to solidify its market position. He also highlighted the ongoing development of Internet of Things (IoT) devices, stating that various accessories and packaging are under development, with new processes and materials ready for implementation. This indicates OnePlus' commitment to building a complete ecosystem beyond just smartphones, offering users a richer product and service experience.

Previously, digital blogger @DigitalChatStation revealed that OnePlus plans to launch a new phone around mid-year, powered by MediaTek Dimensity 9400+ processor. This device is rumored to feature a 1.5K resolution straight screen, a metal frame with glass or fiberglass back, a main camera with a large sensor, and both short-range and ultrasonic fingerprint recognition options. Remarkably, the battery capacity is expected to exceed 7000mAh. The blogger also indicated that this new model, like those from Realme and Redmi launching concurrently, will focus on offering exceptional value for money.

In addition to the Dimensity 9400+ model, @DigitalChatStation's earlier leaks suggest OnePlus will expand its product line next year, introducing one model with a small straight screen and two with larger straight screens. These are expected to feature Snapdragon 8 Elite, Dimensity 9400+, and Dimensity 9350 processors. These leaks align with Liu Haoran's post, further substantiating OnePlus' plans to launch a more diverse and competitive product lineup.

Combining Liu Haoran's post and the blogger's leaks, OnePlus' future focus can be summarized as follows:

First, design innovation. The new design language, the world's thinnest foldable phone, and the metal frame with glass or fiberglass back highlight OnePlus' consistent pursuit of design innovation. This will undoubtedly be a major selling point, attracting consumers who value design and aesthetics.

Second, performance enhancement. Flagship processors like the MediaTek Dimensity 9400+, Snapdragon 8 Elite, and Dimensity 9350 will deliver powerful performance, meeting users' demands for smooth operation and high performance. The large 7000mAh battery further enhances user experience, effectively addressing battery life concerns.

Third, value-for-money strategy. While aiming for the high-end market, OnePlus hasn't overlooked value. The focus on delivering exceptional value, similar to Realme and Redmi, will give OnePlus a significant competitive advantage, appealing to budget-conscious consumers who demand high-quality products.

Fourth, product line expansion. The addition of new product lines, offering different screen sizes and price points, will broaden OnePlus' product portfolio to cater to diverse consumer needs. This will effectively increase OnePlus' market share and solidify its position in the mobile phone market.

In conclusion, Liu Haoran's reflections and the digital blogger's leaks paint a vibrant and innovative picture of OnePlus' future. In a challenging and opportunistic 2024, OnePlus is poised to forge ahead with a new design language, enhanced performance, competitive pricing, and an expanded product line. We eagerly await the official launch of these new products and witness OnePlus' next decade of success.