In-Depth Analysis of China's Vertical Small Foldable Phone Sales in 2024: Huawei Takes the Lead, Xiaomi Emerges

In-Depth Analysis of China's Vertical Small Foldable Phone Sales in 2024: Huawei Takes the Lead, Xiaomi EmergesIndustry predictions initially suggested that vertical small foldable phones would outsell horizontal large foldable phones. However, reality proved otherwise

In-Depth Analysis of China's Vertical Small Foldable Phone Sales in 2024: Huawei Takes the Lead, Xiaomi Emerges

Industry predictions initially suggested that vertical small foldable phones would outsell horizontal large foldable phones. However, reality proved otherwise. The market reception of small foldable phones has been significantly less enthusiastic than that of their larger counterparts, with some brands even halting development in this segment. Nevertheless, not all vertical foldable phones have underperformed; brand strategy and product positioning have proven crucial. This analysis delves into 2024 domestic sales data for vertical small foldable phones, provided by industry insider "RD Observation," using Samsung Galaxy Z Flip4 sales as a baseline.

First, let's examine the sales figures. "RD Observation" data reveals the following sales multiples compared to the Samsung Galaxy Z Flip4: Huawei Pocket 2 (73.3x), Xiaomi MIX Flip (24.0x), Honor Magic V Flip (23.0x), Huawei nova Flip (20.2x), OPPO Find N3 Flip (16.5x), Samsung Galaxy Z Flip5 (12.8x), Samsung Galaxy Z Flip6 (8.1x), vivo X Flip (6.3x), Samsung W24 Flip (4.1x), Samsung W25 Flip (0.71x), and Samsung W23 Flip (0.66x).

This data showcases a significantly smaller number of available vertical foldable phone models in the Chinese market compared to horizontal large foldable phones. Samsung, with the most models available, achieved a combined sales volume 26.06 times that of the Galaxy Z Flip4. Despite offering only two models, Huawei's total sales reached 93.5 times that of the Galaxy Z Flip4, securing the top spot in the domestic vertical foldable market. Xiaomi, with only one modelthe MIX Flip, commercially launched in Augustachieved impressive sales 24.0 times that of the Galaxy Z Flip4. Honor Magic V Flip also performed remarkably well, closely following Xiaomi with sales 23.0 times that of the Galaxy Z Flip4. In contrast, OPPO and vivo's vertical foldable phone sales were comparatively weaker, leading both manufacturers to suspend development in this sector.

A closer look reveals the Huawei Pocket 2 and Xiaomi MIX Flip as the top performers in terms of individual model sales. The Huawei Pocket 2, launched almost six months before the Xiaomi MIX Flip, understandably achieved higher sales. However, Xiaomi's impressive performance with its first vertical foldable phone, the MIX Flip, in such a short timeframe is noteworthy, highlighting Xiaomi's significant potential in this market. Industry predictions suggest Xiaomi will launch its second-generation vertical foldable phone this year or early next, building upon the success of its predecessor with innovative design and features. Significant sales growth for Xiaomi in 2025 is anticipated.

Overall, Huawei dominates the Chinese vertical small foldable phone market thanks to the strong performance of the Huawei Pocket 2 and Huawei nova Flip. Samsung, despite its diverse model lineup, exhibits relatively dispersed sales per model, resulting in overall sales second only to Huawei. Xiaomi's success with its first model, the MIX Flip, catapults it into the top three, with immense future potential. Honor also demonstrates considerable market competitiveness. OPPO and vivo's strategic withdrawal reflects their assessment of market trends and resource allocation strategies.

Key conclusions from this data and analysis are:

1. Huawei's Market Dominance: Huawei holds a commanding lead in the domestic vertical small foldable phone market share with its Huawei Pocket 2 and Huawei nova Flip.

2. Xiaomi's Rapid Rise: The outstanding market performance of Xiaomi's first vertical foldable phone, the MIX Flip, demonstrates its competitiveness and signals its emergence as a major player.

3. Samsung's Diversified Strategy: Samsung's multiple models result in dispersed sales, hindering the formation of a dominant market position, indicating that its diversified strategy may have diluted resources.

4. OPPO and vivo's Strategic Adjustment: OPPO and vivo's suspension of vertical foldable phone development reflects their assessment of market trends and strategic resource realignment.

5. Intense Market Competition: Despite the relatively small size of the vertical small foldable phone market, fierce competition among Huawei, Xiaomi, Samsung, and Honor drives product innovation and technological advancements.

6. Significant Future Potential: With continuous technological maturation and evolving consumer demands, the vertical small foldable phone market holds substantial growth potential. The active engagement of manufacturers like Xiaomi will further propel market development and innovation.

In summary, the 2024 Chinese vertical small foldable phone market is characterized by Huawei's leadership, Xiaomi's emergence, Samsung's steady approach, and strategic adjustments by other brands. While future market development remains uncertain, technological innovation and market competition will undoubtedly drive its progress. Manufacturers' strategic choices and product strategies will determine their future market position and competitiveness, while ultimately, consumer demand and preferences will shape the market's direction.