Apple's 2025 Lunar New Year Special Event: An Immersive Celebration Across App Store, Apple Music, and Apple Podcasts

Apple's 2025 Lunar New Year Special Event: An Immersive Celebration Across App Store, Apple Music, and Apple PodcastsAs the Year of the Snake arrives, Apple's App Store, Apple Music, and Apple Podcasts are joining forces to deliver a vibrant Lunar New Year special event, offering a digitally festive and culturally rich celebration to users worldwide. From games and apps to music playlists and podcasts, Apple aims to create an immersive New Year experience, allowing users to enjoy the convenience and fun of technology while celebrating the spirit of the holiday

Apple's 2025 Lunar New Year Special Event: An Immersive Celebration Across App Store, Apple Music, and Apple Podcasts

As the Year of the Snake arrives, Apple's App Store, Apple Music, and Apple Podcasts are joining forces to deliver a vibrant Lunar New Year special event, offering a digitally festive and culturally rich celebration to users worldwide. From games and apps to music playlists and podcasts, Apple aims to create an immersive New Year experience, allowing users to enjoy the convenience and fun of technology while celebrating the spirit of the holiday.

App Store: The Perfect Blend of Games, Apps, and Holiday Planning

To help users relax and unwind from the hustle and bustle of work during the Lunar New Year, the App Store has curated a selection of exciting games and apps to cater to diverse preferences. Whether you're a fan of AAA titles with stunning visuals and gameplay or prefer casual and indie games, the App Store has something for everyone. The App Store also features specially curated apps perfect for the holiday, helping users plan their vacations effectively. For instance, users can enjoy a good book on reading apps, watch a captivating movie on video streaming apps, revisit cherished memories, and rediscover familiar warmth and emotion, breathing new life into the past and experiencing a unique digital celebration of the New Year. The App Store's extensive resources provide an ideal platform for users to relax and have fun during their holiday while also efficiently managing their time.

Apple Music: A Star-Studded Musical Feast for the New Year

This year, Apple Music has invited numerous prominent Mandopop artists, including Tanya Chua, Wilber Pan, Anson Lo, Wang Yi Tai, Angela Chang, Crystal Zhang, and Yu Jia Wang, to share their carefully selected New Year playlists and discuss their favorite tracks for the holiday, extending heartfelt New Year wishes to users worldwide. This is more than just a playlist; it's a New Year's gift from musicians, a sharing filled with emotion and warmth.

Beyond artist-curated playlists, Apple Music will feature special initiatives, including a series of C-Pop masterpieces presented in Spatial Audio, holiday-themed playlists, and the special curated playlist series "Celebrating the New Year with the People Behind the Music," adding color and recollections to the New Year atmosphere. The use of Spatial Audio technology will provide users with a more immersive listening experience, as if they were immersed in a sea of music.

To further enhance the musical experience, Apple Music has also invited four exceptionally talented DJs and producers AntiGeneral, Jinx Zhou Junyi, OceanLam, and ChillQin to create exclusive DJ mixes, bringing users to a modern New Year's party, using the rhythm of modern music to usher in the auspicious Year of the Snake. These DJs boast diverse musical styles, offering users a variety of choices to cater to different tastes.

Moreover, Wan Ni Da, who recently released her fourth solo album, makes a surprise appearance on Apple Music Session, incorporating traditional musical elements into her new songs using Spatial Audio technology, adding a unique touch to the festive atmosphere. Simultaneously, a Snake Year classical music playlist themed around Lunar New Year will also be launched, with the playing of classic melodies adding an elegant touch to the New Year.

Even more excitingly, Apple Music has also planned a special New Year radio special. Renowned New York City radio host Ebro Darden will engage in cross-cultural exchanges with Mandopop musicians, using music as a bridge to connect listeners from different linguistic and cultural backgrounds and experience the soul resonance brought about by music. Ebro Darden will offer a unique perspective, exploring the creative stories and passion of promising newcomers in the Mandopop scene, bringing listeners fresh musical perspectives. Listeners can also enjoy a selection of Spatial Audio C-Pop masterpieces and holiday playlists in the radio special, fully immersing themselves in the festive atmosphere. All of the above content will be rolled out on Apple Music starting January 20th. Look forward to the special feature: Apple Music 2025 Lunar New Year.

Apple Podcasts: Good Sounds for a Good Year, Opening a New Perspective for the New Year

In addition to the App Store and Apple Music, Apple Podcasts is also launching a special program, "Good Sounds for a Good Year," offering users a wealth of rich content to accompany them through the Lunar New Year holiday. From lighthearted Lunar New Year anecdotes to professional and detailed book, film, and audio recommendations, from interpretations of trending events to sharing life inspiration, Apple Podcasts aims to bring users fresh content and new inspiration, helping them embrace growth and transformation with a broader perspective and welcoming the hopeful Year of the Snake with companionship. The "Good Sounds for a Good Year" program covers various aspects, meeting users' diverse information needs and adding more fun and thought-provoking elements to their holiday.

In summary, Apple's series of activities during the 2025 Lunar New Year fully demonstrates its respect and understanding of Chinese culture, while also reflecting its commitment to providing users with high-quality digital experiences. Whether it's gaming entertainment, musical enjoyment, or knowledge learning, Apple has created a rich and colorful digital New Year for users, allowing everyone to spend an unforgettable and wonderful Spring Festival accompanied by technology. This is more than just a series of events; it's a New Year's blessing from Apple, a sincere concern for its users. We look forward to more users participating in these activities and feeling the warmth and joy brought by technology.