Huawei Pura70 Ultra Debuts in Stunning "Rui Red": New Year, New Color, Good Fortune Ahead!

Huawei Pura70 Ultra Debuts in Stunning "Rui Red": New Year, New Color, Good Fortune Ahead!Huawei kicked off the new year with a surprise for consumers. Following the previously released Starry Black, Starry White, Song Green, and Mocha Brown color options, the highly anticipated Huawei Pura70 Ultra phone now comes in a vibrant "Rui Red," officially launched today at 10:08 AM

Huawei Pura70 Ultra Debuts in Stunning "Rui Red": New Year, New Color, Good Fortune Ahead!

Huawei kicked off the new year with a surprise for consumers. Following the previously released Starry Black, Starry White, Song Green, and Mocha Brown color options, the highly anticipated Huawei Pura70 Ultra phone now comes in a vibrant "Rui Red," officially launched today at 10:08 AM. This official announcement confirms earlier online rumors regarding the new color. Huawei's official tagline, "New Year, New Color, Good Fortune Awaits. Huawei Pura70 Ultra, officially launched today at 10:08 AM! Rui Red, elegant and luxurious; Xuan Black, profound and mysterious. The new star-pattern grid design captures the starry sky, making it eternally yours," perfectly showcases the unique charm of this new colorway.

The newly launched Rui Red and Xuan Black Huawei Pura70 Ultra models both boast 12GB+512GB of ample storage and are priced at 7499. Official posters reveal that the Rui Red version features a new red leather material with a delicate diamond-patterned texture on the back, complemented by a glossy frame and red camera module. The festive red perfectly matches the Lunar New Year atmosphere, exuding elegance and luxury. The Xuan Black version maintains the leather material and diamond-patterned design, offering a low-key and restrained style that appears profound and mysterious.

To show appreciation to customers, Huawei is offering a limited-time promotion: The first 30 users to place an order at 10:00 AM, 4:00 PM, and 8:00 PM will receive a free FreeBuds 5i headset worth 599, further enhancing the product's value. The Huawei Pura70 Ultra in its new color is now officially available on the Huawei website.

Looking back at the standard Huawei Pura70 Ultra, this flagship model, launched last April, garnered significant market attention thanks to its powerful hardware configuration and innovative design. Priced from 7499, the Huawei Pura70 Ultra was initially offered in Starry Black, Starry White, Song Green, and Mocha Brown. Its signature triangular rear camera design, featuring pioneering retractable lens technology, ingeniously solves the bulkiness issue associated with a 1-inch large-sensor, balancing imaging capabilities with portability.

Furthermore, the Huawei Pura70 Ultra features a 6.8-inch OLED screen with a 28441260 resolution, supporting a 1-120Hz LTPO adaptive refresh rate, 1440Hz high-frequency PWM dimming, and a 300Hz touch sampling rate, providing users with a smooth and comfortable visual experience. The robust Xuanwu tempered Kunlun glass further enhances the phones durability.

In terms of battery life, the Huawei Pura70 Ultra packs a large 5200mAh battery and supports 100W wired fast charging, 80W wireless fast charging, and 20W reverse wireless charging, meeting the needs of daily use. It also features a Type-C (USB 3.1 Gen1) interface for convenient data transfer.

It's worth noting that the Huawei Pura70 Ultra boasts numerous innovative features, including satellite calls, BeiDou satellite image messaging, AI gesture control, and smart payment. By integrating the PanGu large language model, the Huawei Pura70 Ultra also offers AI noise cancellation, AI cloud enhancement, and other smart applications, providing users with a more convenient and intelligent experience.

Beyond the new Pura70 Ultra colorway, recent leaks regarding Huawei's Pura series primarily focus on the upcoming Huawei Pura80 series. Based on current information, the Huawei Pura80 series launch event is likely to take place in April or May. The next-generation Huawei Pura80 Ultra is expected to feature a 50-megapixel 1/1.3-inch ultra-large sensor periscope telephoto lens and a 50-megapixel 1-inch variable aperture main camera, further enhancing its imaging capabilities.

Previous reports suggested the Huawei Pura80 series would use the OV50X sensor; however, the latest leaks indicate it might utilize the OmniVision OV50K sensor. Regardless of the final sensor choice, the Huawei Pura80 series aims to deliver significant upgrades in imaging technology, aiming to maintain its leading position in the flagship imaging market.

Another aspect worth noting is the operating system. Reports suggest that starting in 2025, Huawei phones, tablets, and wearables will ship with HarmonyOS as the default operating system, and more older devices will gradually receive the HarmonyOS update. This means that future Huawei products will directly feature "pure-blooded HarmonyOS," and the next-generation Huawei Pura80 series is likely to come pre-installed with the native HarmonyOS, making its impact on the product highly anticipated.

Finally, regarding another highly anticipated Huawei productthe Huawei Pocket 3 foldable phonethere are rumors of an update this year, although concrete details remain scarce. As a reminder, the Huawei Pocket 2 launched last February, starting at 7499, and continued the "pearl double ring" design of its predecessor, featuring a 6.94-inch inner screen and a 1.15-inch always-on outer screen.

In summary, the Rui Red Huawei Pura70 Ultra launched at the start of the new year, along with the upcoming Huawei Pura80 series and Huawei Pocket 3, promise many surprises and anticipation. Huawei's continuous innovation and investment in technology will undoubtedly further solidify its leading position in the mobile phone market.