HUAWEI Pura70 Ultra: Ruby Red and Xuan Black The Perfect Snake Year Upgrade

HUAWEI Pura70 Ultra: Ruby Red and Xuan Black The Perfect Snake Year UpgradeSince its launch last April, the HUAWEI Pura70 series has consistently led the market with its exceptional performance and stylish design, maintaining a leading sales position. To celebrate the Lunar New Year of the Snake, HUAWEI is delivering another surprise, unveiling two brand-new colorways Ruby Red and Xuan Black on January 21st

HUAWEI Pura70 Ultra: Ruby Red and Xuan Black The Perfect Snake Year Upgrade

Since its launch last April, the HUAWEI Pura70 series has consistently led the market with its exceptional performance and stylish design, maintaining a leading sales position. To celebrate the Lunar New Year of the Snake, HUAWEI is delivering another surprise, unveiling two brand-new colorways Ruby Red and Xuan Black on January 21st. These colors are not entirely new; they previously graced the HUAWEI Mate60 RS Porsche Design, captivating consumers with their high-end craftsmanship and elegant aura. The Ruby Red colorway, in particular, was immensely popular on the HUAWEI Mate X2 foldable phone, establishing itself as a classic. The launch of these colors for the Pura70 Ultra during the Snake Year perfectly complements the festive atmosphere of the New Year.

Ruby Red, with its vibrant and passionate hue, symbolizes good fortune and is brimming with energetic vitality. This festive red is not only a wish for a prosperous New Year but also a bold expression of confidence and individuality. In contrast, Xuan Black exudes a completely different temperament calm, understated, and mysteriously profound. It's not flashy, yet its subtle charm is unforgettable.

Both the Ruby Red and Xuan Black HUAWEI Pura70 Ultra models feature the classic diamond-patterned design, resembling a constellation of stars forming a unique "Starry Grid" pattern, adding a touch of modern flair. The back of the phone is crafted from delicate, skin-friendly vegan leather, providing a comfortable tactile experience and enhancing the overall premium feel. Continuing the iconic wind vane design of the HUAWEI Pura series, the Pura70 Ultra integrates a new family design language, emphasizing brand recognition. The exclusive XMAGE imaging logo, like a signature accessory on haute couture, adds an element of elegance and sophistication. The red-accented lens adds a touch of ceremony to every camera activation, further enhancing its refined and luxurious image.

Imagine this: during the Lunar New Year celebrations, surrounded by family and friends, you hold the newly colored HUAWEI Pura70 Ultra, instantly becoming the center of attention. With its pioneering design philosophy and precise grasp of color artistry, the HUAWEI Pura70 Ultra transcends the realm of a mere smartphone; its a fashion statement conveying blessings and showcasing individuality, accompanying every user on their journey to a new year filled with joy.

The Lunar New Year is a time for family reunion, celebration, and the creation of cherished memories. The HUAWEI Pura70 Ultra's exceptional imaging system is the perfect companion for capturing these precious moments. Its innovative super-aperture zoom main camera, equipped with a 1-inch large-sensor and the industry's largest F1.6 physical aperture, achieves a groundbreaking increase in light intake, resulting in the industry's largest main camera light intake. This means you can capture clear and detailed photos even in low-light indoor or nighttime environments. Whether it's a warm family dinner or a lively company celebration, the Pura70 Ultra preserves every important moment in its best possible form, ensuring that memories endure.

The HUAWEI Pura70 Ultra's telephoto camera also excels, boasting 3.5x optical zoom and a large F2.1 aperture, effortlessly capturing distant landscapes. On New Year's outings, distant mountain ranges can be brought closer through the telephoto lens, precisely capturing stunning scenery. The impressive 35x super macro zoom vividly reveals intricate details up close, bringing the elegant arrangement of dishes and the textures of food to life, perfectly capturing the warm atmosphere of the holiday.

In portrait photography, the HUAWEI Pura70 Ultra demonstrates its powerful capabilities. Thanks to its industry-leading bokeh algorithm, the portrait mode achieves precise detail down to individual hairs, resulting in lifelike portraits. The wrinkles etched on the faces of elders during New Year's greetings and the innocent smiles of children are all clearly captured, adding warmth and emotion to the New Year.

The ultra-high-speed XD Motion capture function sets the Pura70 Ultra apart during Lunar New Year travels. HUAWEI's pioneering XD Motion engine perfectly freezes dynamic beauty, even at speeds up to 300 km/h. The moment fireworks explode, the Pura70 Ultra can clearly capture their trajectory and color changes; high-speed dynamic scenes such as dragon and lion dances are also captured clearly, ensuring that brilliance and excitement are immortalized in photographs.

During Lunar New Year activities like visiting temples and watching performances, the Pura70 Ultra's AI erasure function plays a crucial role. Unwanted objects or crowds that might interfere with the scene can be intelligently identified and removed, leaving the image cleaner and more focused. When photographing ancient architecture during travel, it can remove modern buildings or power lines, highlighting the grandeur and historical significance of the structures.

The power of HarmonyOS further enhances the Pura70 Ultra's imaging experience, providing users with a more convenient, secure, and intelligent experience. Third-party apps can directly access the system's built-in camera application without compromising image quality. Whether sharing New Year's greetings videos and travel photos through WeChat, Douyin, or Xiaohongshu, original images can be directly shared, ensuring every New Year's blessing and cherished memory is presented at its best to family and friends.

In terms of security, HarmonyOS prohibits nine categories of unreasonable permissions, fundamentally preventing privacy leaks. Previously, phone applications accessing photos often required access to the entire photo album, posing significant security risks. HarmonyOS enables fine-grained permission management; the application only gains access to the specific photo selected by the user, never exceeding its bounds. This is just a glimpse of HarmonyOS's security advantages. In short, the HarmonyOS on the HUAWEI Pura70 Ultra has evolved from "managing permissions" to "managing data," completely returning privacy control to the user.

For intelligent experiences, the Pura70 Ultra features XiaoYi, powered by the Pangu large language model. As a system-level AI assistant, it can sense scenarios, understand needs, and provide efficient assistance. During year-end summaries, XiaoYi can help quickly organize meeting minutes and refine written documents; during New Year's travel, it can quickly search for tourist information. The XiaoYi navigation bar is convenient and efficient; simply drag content to the navigation bar to quickly obtain the necessary information and services.

Furthermore, HarmonyOS's native interconnectivity features enable seamless content continuity across different devices, truly breaking down barriers between devices. When watching dramas at home, the phone and tablet can connect seamlessly; switching from phone to tablet continues playback without interruption, syncing viewing progress, playback settings, and other information. During holiday work, the Pura70 Ultra easily handles cross-device file processing between phones, tablets, and computers.

The launch of the Ruby Red and Xuan Black HUAWEI Pura70 Ultra colorways marks a festive welcome to the Year of the Snake. Coupled with HarmonyOS, it offers a refreshed user experience, making now the perfect time to purchase. Visit the HUAWEI online store, major authorized e-commerce platforms, offline experience stores, and offline authorized retailers to purchase the HUAWEI Pura70 Ultra, with up to 2000 RMB off, plus large-value coupons, 12-month interest-free installments, and trade-in subsidies. Purchase of select Pura70 series models also enjoys a 15% national subsidy discount, maximizing value. For specific promotional details, please inquire at the store. Upgrade to HarmonyOS with your new phone this New Year and choose your favorite Pura to embark on a wonderful new year journey!