Xiaomi Redmi K80 Series Launches Fan Zhendong Co-branded Ping Pong Phone Case: A New Year's Limited Edition Surprise

Xiaomi Redmi K80 Series Launches Fan Zhendong Co-branded Ping Pong Phone Case: A New Year's Limited Edition SurpriseXiaomi Redmi's official account celebrated its "champion ambassador," Fan Zhendong's birthday today, followed closely by the announcement from Xiaomi's founder, chairman, and CEO, Lei Jun, of a Redmi K80 series New Year's limited edition a "ping pong phone case." This unique phone case adds a New Year's surprise for Redmi K80 users and highlights the strong partnership between Xiaomi and Fan Zhendong

Xiaomi Redmi K80 Series Launches Fan Zhendong Co-branded Ping Pong Phone Case: A New Year's Limited Edition Surprise

Xiaomi Redmi's official account celebrated its "champion ambassador," Fan Zhendong's birthday today, followed closely by the announcement from Xiaomi's founder, chairman, and CEO, Lei Jun, of a Redmi K80 series New Year's limited edition a "ping pong phone case." This unique phone case adds a New Year's surprise for Redmi K80 users and highlights the strong partnership between Xiaomi and Fan Zhendong.

The Redmi K80 series New Year's limited edition "ping pong phone case" draws inspiration from the sport of table tennis, cleverly incorporating design elements of a ping pong paddle and table. Its appearance is not only stylish and aesthetically pleasing but also provides 360 all-around protection for the phone, effectively preventing scratches and damage from everyday use. Priced at 79 RMB, the case offers excellent value for money. While not yet officially on sale, its creative design and affordable price have already generated significant consumer interest and anticipation, suggesting a forthcoming sales boom.

Xiaomi's choice to launch this co-branded phone case during the New Year cleverly taps into consumers' festive shopping psychology. During the New Year, people often purchase commemorative items, and this phone case, co-branded with champion athlete Fan Zhendong, is both practical and collectible. This shrewd marketing strategy demonstrates Xiaomi's accurate grasp of market trends.

It's worth noting that the "ping pong phone case" isn't the only surprise from Xiaomi and Fan Zhendong's collaboration. Lei Jun also announced that the Xiaomi Redmi 2025 New Year interview will officially begin at 8 PM on January 24th. Redmi brand general manager Wang Teng will join "champion ambassador" Fan Zhendong in the live stream to interact with fans. This live stream will further enhance Redmi's brand image and strengthen its connection with consumers.

Through the launch of this co-branded phone case and the upcoming New Year interview, Xiaomi Redmi once again showcases its prowess in brand marketing, cleverly combining the spirit of sports with technological products to bring consumers more surprises and enjoyment. This is not just a marketing campaign, but an emotional interaction between the brand and its consumers, further solidifying Xiaomi Redmi's influence among young consumers. Fan Zhendong's image as a national champion also lends significant appeal to the phone case's promotion, suggesting the New Year's limited edition "ping pong phone case" will become another hit product in the New Year market. The affordable price of 79 RMB lowers the barrier to purchase, allowing more people to own this unique phone case. This is undoubtedly a heartfelt New Year's gift from Xiaomi Redmi to its fans.