Xiaomis Sales Soar Thanks to Government Subsidies: K60 Series a Major Beneficiary, Wide Product Line Coverage

Xiaomis Sales Soar Thanks to Government Subsidies: K60 Series a Major Beneficiary, Wide Product Line CoverageRecent reports from CCTV News highlighting the inclusion of smartphones and other digital products in a national subsidy program (hereinafter referred to as "national subsidy") have garnered significant industry attention. Xiaomi, one of the companies featured in the report, has responded enthusiastically, with executives and official accounts sharing impressive sales growth figures

Xiaomis Sales Soar Thanks to Government Subsidies: K60 Series a Major Beneficiary, Wide Product Line Coverage

Recent reports from CCTV News highlighting the inclusion of smartphones and other digital products in a national subsidy program (hereinafter referred to as "national subsidy") have garnered significant industry attention. Xiaomi, one of the companies featured in the report, has responded enthusiastically, with executives and official accounts sharing impressive sales growth figures.

Xiaomi Group President Lei Jun stated on social media that Xiaomi would actively cooperate with the national subsidy policy, ensuring sufficient product supply and affordable prices for consumers. Xiaomi Group China President Lu Weibing revealed that daily Xiaomi phone sales have quadrupled since the policy's implementation, with in-store traffic increasing by 55%. Lu Weibing publicly expressed a positive attitude and rapid response to the national subsidy policy.

Xiaomi's comprehensive product line coverage of the subsidy program has resulted in significant sales growth, underscoring the policy's positive impact. According to Xiaomi product director Wang Teng, sales of the Xiaomi K60 series have "vertically taken off," experiencing a dramatic surge and becoming one of the most popular models under the national subsidy, even dubbed the "strongest beneficiary of the national subsidy." This success stems not only from the competitive pricing and performance of Xiaomi's products but also highlights the policy's effectiveness in stimulating consumer demand.

The national subsidy covers three categories of digital products: smartphones, tablets, and smartwatches/bands, with a 15% subsidy applicable to items priced under 6000 yuan. This is a boon for consumers, effectively lowering the barrier to entry and promoting upgrades in digital consumption. As a leading domestic smartphone manufacturer, Xiaomi's product line almost entirely falls under the subsidy's scope, encompassing Xiaomi and Redmi smartphones, Xiaomi tablets, and smart bands and watches from both brands. From high-end flagships to entry-level devices, Xiaomi offers a wide selection to cater to diverse consumer needs.

Specifically, Xiaomi's star products participating in the national subsidy include, but are not limited to:

Xiaomi Smartphone Series:

• Xiaomi 13 Series: Xiaomi's latest flagship series, boasting powerful specs and exquisite design, has garnered significant consumer interest. The national subsidy further enhances its affordability.

• Xiaomi 12 Series: The Xiaomi 12 series maintains strong competitiveness, offering stable performance and a relatively affordable price, resulting in high market share. The national subsidy is expected to further boost sales.

• Xiaomi MIX Fold Series: Xiaomi's representative foldable phone, featuring a unique design and powerful performance, has attracted high-end consumers. The subsidy makes this premium product more accessible.

Redmi Smartphone Series:

• Redmi K60 Series: As Wang Teng noted, the Redmi K60 series is among the biggest beneficiaries of the national subsidy. Its high value-for-money configuration and excellent performance make it a top choice for consumers.

• Redmi Turbo 4: The Redmi Turbo 4, with its powerful performance and fast charging technology, provides a smooth user experience. The national subsidy will further strengthen its market competitiveness.

• Redmi Note 14 Pro: The Redmi Note series has always been synonymous with value for money, and the Redmi Note 14 Pro continues this tradition with upgrades and optimizations.

Xiaomi Tablet Series:

• Xiaomi Pad 7 Pro: A high-end Xiaomi tablet known for its powerful performance and excellent display.

• Xiaomi Pad 6S Pro: Striking a balance between performance and price, offering excellent value.

• Redmi Pad Pro: Continuing the Redmi series' tradition of affordability.

Xiaomi Smartwatch/Band Series:

• Xiaomi Watch S4: Attracting consumers with its stylish design and rich features.

• Redmi Watch 5: Offering excellent value for money.

• Xiaomi Band 9 Pro: Continuing the Xiaomi Band series' legacy of excellent health features, including blood oxygen monitoring.

• Xiaomi Band 9: Appealing to users with its affordability and practical features.

These are just some of Xiaomi's products participating in the national subsidy program. Its comprehensive product lineup demonstrates the company's commitment to responding positively to national policies and benefiting consumers. The national subsidy program not only drives growth in the digital product market but also promotes consumer upgrades, allowing more people to enjoy the convenience and fun of technological advancements. Xiaomi, with its strong product line and proactive market response, is set to benefit significantly from this policy, further solidifying its leading position in the domestic market. Xiaomi will continue to innovate and provide consumers with high-quality, value-for-money products in the future.