Samsung Galaxy S25 Series: Multimodal AI Ushers in the AI Platform Era for Smartphones

Samsung Galaxy S25 Series: Multimodal AI Ushers in the AI Platform Era for SmartphonesRecently, market research firm Counterpoint Research predicted that global shipments of generative AI smartphones will reach 730 million units by 2028, capturing a 54% market sharemore than triple the projected figure for 2024. The report also indicates that by 2028, an estimated 90% of smartphones priced above $250 will incorporate generative AI capabilities

Samsung Galaxy S25 Series: Multimodal AI Ushers in the AI Platform Era for Smartphones

Recently, market research firm Counterpoint Research predicted that global shipments of generative AI smartphones will reach 730 million units by 2028, capturing a 54% market sharemore than triple the projected figure for 2024. The report also indicates that by 2028, an estimated 90% of smartphones priced above $250 will incorporate generative AI capabilities. Samsung and Apple, leveraging their influence in developed markets and dominance in the high-end segment, are expected to account for over 75% of the global generative AI smartphone market in 2024. Future competition in the AI field will shift from hardware to personalized AI experiences, with multimodal capabilities becoming a core differentiator.

At CES 2025, Samsung Electronics unveiled its "AI for All" vision and officially launched the Galaxy S25 series on January 23rd as a key component of this strategy. How does the Galaxy S25 series transcend the limitations of traditional AI phones? The answer lies in its integrated advanced multimodal AI technology, delivering more natural, intelligent, and personalized user interactions.

Multimodal AI: Samsung Galaxy S25 Series' Thoughtful Intelligent Assistant

Multimodal AI technology simultaneously processes multiple forms of information, including text, voice, images, and video. This allows smartphones to understand user intentions and needs more comprehensively, providing more accurate and personalized services. For phone AI that requires close interaction, multimodal capabilities are an indispensable key element.

The Samsung Galaxy S25 series is powered by the future-oriented AI platformOne UI 7. One UI 7 deeply integrates leading multimodal perception capabilities into the user interface, redefining how users interact with their phones. Empowered by multimodal AI, the Galaxy S25 series transforms into a dedicated intelligent assistant for each user. Leveraging natural language logic, One UI 7 accurately understands and responds to information in various formats, seamlessly adapting to users' lifestyles and diverse needs.

Users can easily launch their personalized AI assistant with a single tap, boosting efficiency. Whether it's text input, voice commands, images, or videos, the Galaxy S25 series accurately understands the context and user intent, providing natural and fluid responses.

Innovative AI Features: Exceptional Performance Enhancing User Experience

The Galaxy S25 series' innovative AI features"AI Multi-Screenshot," "Instant Circle & Search," and natural language understanding search functionalitydemonstrate the exceptional performance of multimodal AI in real-world applications, offering users a richer and more convenient experience.

• AI Multi-Screenshot: Features intelligent recognition capabilities, anticipating user actions and providing timely assistance. For example, when watching a sports video, users can simply swipe out the "side screen panel" from the screen edge, click the "AI Multi-Screenshot" icon, and the system will intelligently generate GIF animations of highlights.

• Instant Circle & Search: When watching online videos, if a user likes a piece of background music, using the "Instant Circle & Search" function allows them to quickly find relevant information.

• Natural Language Understanding Search: Phone albums often contain a large number of photos. To find photos from a specific time, users can simply use text or voice input, such as "Find photos from my trip to Italy last month," and the system will locate the target within the vast photo library. This conversational search experience aligns with users' intuition and habits.

This same natural language understanding search functionality is also applied to system "Settings." Users can simply say "Make the text clearer," and One UI 7 will display relevant options, including font size and style, bold text, and high-contrast fonts, allowing users to easily complete the settings. Users no longer need to spend a lot of time searching within settings to easily personalize them.

Cross-Application Execution Capabilities: Simplifying Complex Task Flows

Previously, phone AI tasks were often isolated, with multi-task interactions requiring separate and independent user operations, forcing users to switch between different applications. The Galaxy S25 fundamentally changes this model, simplifying complex multi-step task flows through a seamless cross-application execution experience.

The Galaxy S25 series achieves cross-application execution capabilities, supporting not only Samsung's native applications but also select third-party apps. Users can press the side button, simply state their needs, and unlock various operations and complex functions, completing collaborative tasks across multiple applications. The Galaxy S25 series acts as an ever-ready intelligent assistant.

The Galaxy S25 demonstrates exceptional perceptual abilities, flexibly receiving instructions from various forms, including voice, text, images, and even video. For example, users can say, "Find me a vegetarian restaurant that allows pets," and the system will not only find it but also send the relevant information to friends based on the user's needs. Users can bid farewell to cumbersome switching between applications, making intelligent operation effortless. Searching for images, music, adding calendar events, planning dinner menus, discovering new restaurantsall are within easy reach.

To accurately execute these complex instructions requires lightning-fast response speeds, deep contextual understanding capabilities, and powerful cross-application linking technology. For smartphones, this is undoubtedly a groundbreaking leap. Behind this is the Galaxy S25 series' significant leap in natural language understanding and multimodal perception capabilities, forming the core driving force of this AI evolution.

Personalization and Privacy Protection: The Thoughtful Service of an AI Entity

With the help of the multimodal AI entity, the Galaxy S25 series' AI can be more "personalized," providing unique and personalized services, while also excelling in privacy and security.

For example, the newly launched Instant Briefing function, through a deep understanding of users' needs and daily habits, acts like a thoughtful personal assistant, intelligently summarizing the day's schedule for users daily. In the morning, users can view their sleep status from the previous day, the day's weather forecast, news summary, schedule, and birthday reminders. In the evening, Instant Briefing can summarize the day's events and help users prepare for tomorrow, reviewing important events, photos, and upcoming travel arrangements.

Samsung's AI Leadership: The Crystallization of a Long-Term Innovation Philosophy

The continuous implementation of innovative AI achievements in smartphones is a journey requiring long-term commitment and relentless effort. Since 2017, Samsung AI Center (SAIC) has been dedicated to breakthroughs in AI technology, building an intelligent core platform supporting Samsung's wide range of products and services. It has accumulated approximately 3,000 AI-related patent applications, covering multiple dimensions from natural language processing and image recognition to deep learning.

Samsung's leadership in the AI industry was vividly illustrated a year ago with the launch of the Galaxy S24 series smartphones. The Galaxy S24 series showcased the enormous potential of deeply integrated AI technology in smartphones through innovative applications such as Instant Circle & Search, Picture Assistant, and real-time call translation. In the following year, Samsung rapidly expanded Galaxy AI to multiple product lines, including the Galaxy S series, Z series smartphones, tablets, Galaxy Book laptops, and wearable devices. According to official Samsung data, one in five Galaxy users enjoys the convenience of Galaxy AI daily.

A year later, the launch of the Samsung Galaxy S25 series pushes this progress to new heights. The One UI 7 operating system empowers smartphones with multimodal interaction capabilities, marking the official entry of smartphone operating systems into the AI platform era and bringing users an unprecedented intelligent interaction experience.

For consumers, the Galaxy S25 series is not only the culmination of intelligent technology but also a preview window into the future of intelligent life. For the entire smartphone industry, the Galaxy S25 series has given AI more and greater possibilities, inspiring industry exploration of the future of AI. Samsung's Galaxy S series has always held a leading position in the Android smartphone market, and this time, the AI leader has once again pioneered the direction of AI development. All of these achievements are the brilliant crystallization of the Samsung Galaxy S series' adherence to a long-term innovation philosophy and its relentless pursuit of technological breakthroughs and user experience optimization.