Home > News list > Mobile Internet >> Mobile Internet

China's Smartphone Market Share in December 2024: Huawei Takes the Crown, Apple Hits a New Low

Mobile Internet 2025-01-24 11:54:14 2 Source:

Advertising space rental

Advertising space rental

China's Smartphone Market Share in December 2024: Huawei Takes the Crown, Apple Hits a New LowWhile 2024 is over, discussions about its performance, particularly the smartphone market in the fourth quarter, remain active. Industry insider "RD Observation" recently released rankings for the Chinese smartphone market in December 2024

China's Smartphone Market Share in December 2024: Huawei Takes the Crown, Apple Hits a New Low

While 2024 is over, discussions about its performance, particularly the smartphone market in the fourth quarter, remain active. Industry insider "RD Observation" recently released rankings for the Chinese smartphone market in December 2024. The data reveals a 7% month-over-month decline in overall sales compared to November, likely attributed to the post-Double Eleven shopping festival market stabilization. However, despite the overall downturn, individual manufacturers showed significant variations in performance.

This data highlights a notable shift in the competitive landscape of the Chinese smartphone market in December. Huawei, fueled by the launch of several new models, achieved counter-cyclical growth, securing a dominant 21% market share and claiming the top spot. This significantly outpaced all other brands. Remarkably, Huawei's strong performance wasn't affected by the November Double Eleven sales, highlighting effective market strategies and strong product competitiveness.

China

Xiaomi followed closely with a 16% market share, placing second, a 5-percentage-point gap behind Huawei. Vivo secured third place with 15.9%, with the Vivo brand accounting for 11.2% and iQOO for 4.7%.

Surprisingly, Apple's market share plummeted to just 14.1% in December, a new low since the launch of the iPhone 16 series. This suggests that while the iPhone 16 series initially stimulated demand, its impact didn't last into December, indicating a need for Apple to adjust its strategy. Honor took fifth place with 13.2% market share.

China

OPPO underperformed, securing only 12.6% market share and sixth place. This includes 11.4% for the OPPO brand and 1.2% for OnePlus. Falling below 13% and out of the top five, OPPO's significant gap with other major brands necessitates a serious review and strategic overhaul.

Huawei Zhixuan ranked seventh with 2.1% market share, followed by realme in eighth place with 1.0%. Overall, December presented a mixed bag for the Chinese smartphone market, with some brands experiencing declines while others saw growth a reflection of product strategy, marketing, and consumer demand.

China

"RD Observation's" data shows a 7% month-over-month decline, reflecting the post-Double Eleven market slowdown. Many brands suffered from this post-festival slump, but Huawei successfully avoided this, achieving significant growth, demonstrating strength in R&D, marketing, and channel development.

Huawei's success lies in its timely launch of multiple new models and accurate understanding of market needs. This underscores the importance of continuous innovation and precise market positioning.

Conversely, Apple's record low market share in December warrants in-depth analysis. While the iPhone 16 series initially boosted attention, it failed to sustain December sales growth, possibly due to increased competition and shifting consumer preferences. Apple needs to carefully analyze market dynamics and adjust its product and marketing strategies.

OPPO's declining market share is also concerning. Its relatively weak performance in December, falling below 13% and out of the top five, necessitates improvements in product competitiveness and marketing efforts to navigate the evolving market competition.

In summary, December 2024 saw intense competition in the Chinese smartphone market, with wide variations in brand performance. Huawei's strong brand and product competitiveness secured its victory, while Apple and OPPO faced declining market share challenges. This reflects the dynamic and complex nature of the market, demanding close attention and strategic adjustments from all manufacturers to remain competitive.

A thorough review and summary of 2024 performance is crucial for each brand, including detailed analysis of monthly and weekly sales data. Identifying problem areas through in-depth data analysis is key to avoiding future declines. This requires manufacturers to deeply research market trends, understand consumer needs, and continuously enhance product competitiveness and brand influence. Each brand needs a detailed post-mortem of 2024 sales, particularly monthly and weekly figures, to identify issues and guide future development, preventing repetition of past mistakes. Only through this can they thrive in the competitive Chinese smartphone market. The increasing intensity of market competition requires continuous innovation and precise positioning for future success. The 2025 smartphone market will be even more competitive, demanding proactive preparation and strategic responses from all manufacturers.

Tag: China Smartphone Market Share in December 2024 Huawei Takes


Advertising space rental

Advertising space rental

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.

Advertising space rental

Advertising space rental

Advertising space rental

Advertising space rental

Advertising space rental

Advertising space rental

AdminSo

http://www.adminso.com

Copyright @ 2007~2025 All Rights Reserved.

Powered By AdminSo

Open your phone and scan the QR code on it to open the mobile version


Scan WeChat QR code

Follow us for more hot news

AdminSo Technical Support