2024 Chinese New Year Used 3C Digital Product Sales Ranking Revealed: iPhone, Huawei, and Xiaomi Top the Charts

2024 Chinese New Year Used 3C Digital Product Sales Ranking Revealed: iPhone, Huawei, and Xiaomi Top the ChartsWith the arrival of the 2024 Chinese New Year, the peak sales season for 3C digital products such as mobile phones and computers has begun. In addition to purchasing new products from traditional e-commerce platforms, consumers are increasingly favoring used products that offer a balance of price and condition

2024 Chinese New Year Used 3C Digital Product Sales Ranking Revealed: iPhone, Huawei, and Xiaomi Top the Charts

With the arrival of the 2024 Chinese New Year, the peak sales season for 3C digital products such as mobile phones and computers has begun. In addition to purchasing new products from traditional e-commerce platforms, consumers are increasingly favoring used products that offer a balance of price and condition. To help consumers better understand market trends, ZhuanZhuan, a leading used goods trading platform, recently released the "2024 Used 3C Digital Product Sales Ranking" (hereinafter referred to as the "Ranking"). This ranking covers various categories, including used mobile phones, gaming devices, laptops, tablets, and smart wearables, providing valuable consumer insights.

Used Smartphone Market: Apple Remains Dominant, Huawei and Xiaomi Rise Strongly

The Ranking data shows that Apple maintained its leading position in the used smartphone market in 2024, with models like the iPhone 13 and iPhone 14 Pro remaining highly popular, especially in the RMB 2,000 to 4,000 price range. This is primarily due to Apple's advantages in performance, system stability, and user experience, maintaining its high appeal in the secondary market.

Meanwhile, domestic brands Huawei and Xiaomi demonstrated strong market competitiveness, with steadily increasing market share. The Huawei Mate 60 Pro, powered by its self-developed Kirin chip, has become a favorite among high-end users in the secondary market, reflecting consumer recognition and enthusiasm for high-end domestic phones. Xiaomi and Redmi models, with their innovations in fast charging and photography, and their high cost-performance ratio, continue to attract a large number of consumers, achieving impressive sales results in the used smartphone market. This indicates significant progress in the technical capabilities and cost-effectiveness of domestic mobile phones, gradually narrowing the gap with international brands.

The Ranking also separately analyzed used gaming phones. Data shows that the iPhone 13 Pro secured the top spot for used gaming phones due to its stable performance and excellent user experience. Domestic models such as the Redmi K70, vivo iQOO Neo8, OnePlus Ace2, and Redmi K80 ranked among the top five, becoming new choices for young gamers, thanks to their high performance and competitive pricing. This reflects the gaming phone market's dual demand for performance and cost-effectiveness, with domestic gaming phones occupying an important position in the market due to their advantages.

Used Gaming Laptop Market: High-End and Value-for-Money Models Both Favored

In the gaming equipment sector, besides gaming phones, gaming laptops are also popular products. The Ranking shows that high-end gaming laptops like the Lenovo Savior Y9000P 2022, ASUS ROG Zephyrus G14, and Mechanical Revolution Aurora Pro occupied the top three spots in sales, reflecting consumers' pursuit of high-performance gaming experiences. Simultaneously, the Lenovo Savior R7000 series, with its excellent cost-performance ratio, caters to a wider user base, meeting the needs of users with different budgets. The coexistence of high-end and value-for-money gaming laptops indicates a clear market segmentation, offering more choices for consumers with diverse needs.

Used Ultra-Thin Laptop Market: Apple MacBook Air Series Leads, Domestic Models Improve Competitiveness

For non-gamers, such as office workers, lightweight, portable, and reliable office laptops are preferred. The Ranking shows that the Apple MacBook Air series leads the used ultra-thin laptop market, especially the 13-inch MacBook Air (M2) released in 2022, with its 95% new condition used price as low as RMB 4,030, showcasing outstanding cost-effectiveness. The M1 chip MacBook Air and MacBook Pro ranked second and third, respectively. Furthermore, domestic models like the Lenovo Xiaoxin series and Huawei MateBook D14, with their long battery life, powerful processors, and features like multi-screen collaboration, have gained user trust and shown strong competitiveness in the secondary market. This indicates intense competition in the ultra-thin laptop market, with domestic brands winning increasing user recognition through their advantages.

Used Tablet Market: iPad Remains Dominant, Xiaomi Pad 6 Pro Emerges

In the tablet market, the Ranking shows that the iPad series continues to dominate, occupying all ten spots in the top ten. The 2021 10.2-inch iPad 9, with a used price starting at RMB 1,188, ranked first, followed by the 2021 11-inch iPad Pro. The Xiaomi Pad 6 Pro, the first domestic tablet to feature a Snapdragon flagship chip, has become an ideal choice for budget-conscious consumers due to its high cost-performance ratio, ranking third. This reflects the iPad's influence in the tablet market and the competitive advantage of domestic tablets in terms of cost-effectiveness.

Used Wearable Device Market: Apple, Huawei, and Xiaomi Shine

In the wearable device market, leading brands like Apple, Huawei, and Xiaomi performed brilliantly. The Apple Watch Series 9 topped the ranking; the second-generation Apple AirPods Pro continued to sell well due to its noise cancellation and sound quality; the Xiaomi Mi Band 8 Pro became a popular choice due to its affordable price and practical features; and the Huawei WATCH GT 4 performed well thanks to its cost-effectiveness and comprehensive health management functions. This shows that the wearable device market has matured, with consumers demanding certain standards in terms of brand, functionality, and price.

Used Camera Market: Canon, Sony, and DJI Popular

In recent years, the rise of social media has also driven sales of photography equipment, with used imaging equipment attracting considerable attention. The Ranking shows that the Canon EOS R50, with its extensive lens lineup and excellent color reproduction capabilities, topped the used camera sales chart. The Sony ZV-E10, with its fast autofocus and video recording capabilities, is favored by social media creators, ranking second. The DJI Pocket 2, a compact and portable action camera with excellent image stabilization, clear image quality, and convenient video editing and sharing software, has become an ideal choice for short-video users, ranking third. This indicates that different types of cameras cater to the needs of different users, and the used camera market shows a trend of diversification.

Huge Potential for the Used 3C Market, Driven by Policy Support and Green Consumption

The Ranking data not only provides consumers with a reference for purchasing during the Chinese New Year but also demonstrates the enormous potential of the used 3C market. The DianShuBao e-commerce big data database shows that the transaction volume of China's used e-commerce industry increased from RMB 35.32 billion in 2016 to RMB 548.65 billion in 2023, with a compound annual growth rate of 81.8%; the number of users increased from 50 million in 2016 to 580 million in 2023, with a compound annual growth rate of 64.2%; and the penetration rate of used e-commerce users among online shoppers increased from 10.5% in 2016 to 63.4% in 2023. This shows that the used e-commerce market is in a period of rapid development, and consumers' acceptance of online used transactions continues to improve.

This growth has also benefited from the efforts of used e-commerce platforms in building standardized circulation systems, improving user trust systems, and standardizing service processes, as well as government policy support. On January 5, 2025, the National Development and Reform Commission and the Ministry of Finance jointly issued the "Notice on Implementing Large-Scale Equipment Renewal and Consumer Goods Trade-in Policies in 2025," proposing to accelerate the promotion of used goods transactions and the upgrading of the remanufacturing industry and to promote the development of the "Internet + Used Goods" model. Furthermore, the popularization of green development and sustainable consumption concepts has provided important impetus for the used economy.

In conclusion, the used economy is booming, with bright prospects for the future. Driven by the upcoming Chinese New Year shopping season, the used 3C market is expected to see a surge in growth. We look forward to the continued development of used e-commerce platforms, continually reducing user trust costs, and making "used" a truly reliable consumption method.