Honor's High-Level Personnel Changes and Detailed 2025 Product Plan

Honor's High-Level Personnel Changes and Detailed 2025 Product PlanHonor Post-Executive Departures: Product Planning Remains OrderlyAccording to @DigitalChatStation, Honor's product plan for the first half of 2025 includes: a new phone with a "7" series number and large battery capacity, a mid-range phone powered by the Snapdragon 8E, a large foldable phone with the Snapdragon 8E (expected to be the Honor MagicV4), and a vertically folding phone (expected to be the Honor MagicVFlip2). Furthermore, Honor is evaluating the possibility of launching a smaller flagship phone at the end of the year and plans to expand its flagship product line

Honor's High-Level Personnel Changes and Detailed 2025 Product Plan

The Weibo verification accounts of Zhao Ming, former CEO of Honor Terminal Co., Ltd., and Jiang Hairong, former CMO of Honor's China region, have been updated, removing the "Honor" designation from their titles, signifying their departure from the company. Despite frequent high-level personnel changes at Honor, a digital blogger revealed that Honor's 2025 product launch plan remains unaffected and is progressing steadily.

Honor Post-Executive Departures: Product Planning Remains Orderly

The departure of Zhao Ming and Jiang Hairong is undoubtedly one of the most noteworthy pieces of news for Honor recently. The departure of these two executives has sparked industry speculation about Honor's future direction. However, the revelations from digital blogger @DigitalChatStation offer reassurance: despite the leadership changes, Honor's product rhythm remains unaffected, with multiple new phones expected to launch in the first half of 2025.

According to @DigitalChatStation, Honor's product plan for the first half of 2025 includes: a new phone with a "7" series number and large battery capacity, a mid-range phone powered by the Snapdragon 8E, a large foldable phone with the Snapdragon 8E (expected to be the Honor MagicV4), and a vertically folding phone (expected to be the Honor MagicVFlip2). Furthermore, Honor is evaluating the possibility of launching a smaller flagship phone at the end of the year and plans to expand its flagship product line.

Honor's Foldable Phone Series: Technological Innovation and Market Strategy

Honor has consistently demonstrated a strong presence in the foldable phone market, with its MagicV and MagicVFlip series receiving positive market feedback. The Honor MagicV3, launched last July, emerged as a dark horse in the foldable market thanks to its slim design, powerful performance, and high-quality screen. Its folded thickness of 9.2mm, unfolded thickness of 4.35mm, and weight of 226g are all industry-leading. Furthermore, the Honor MagicV3 features 6.43-inch and 7.92-inch BOE OLED screens and has received SGS five-star gold certification, supporting wet-hand touch.

Launched last June, the Honor MagicVFlip, Honor's first vertically folding phone, also won over many consumers with its lightweight and portable design and excellent camera performance. Its 4.0-inch external screen, 6.8-inch internal screen, and weight of only 193g make it a highly competitive product. Additionally, the Honor MagicVFlip boasts a Sony IMX816 front camera and a Sony IMX906 main camera, further enhancing its imaging capabilities.

Beyond iterative updates to its existing product lines, Honor is actively exploring innovative designs for foldable phones. In October last year, the State Intellectual Property Office of China published an Honor patent for a "foldable electronic device," showcasing a novel cross-folding design that could enable multiple folding modes for the phone screen. This patent breakthrough signifies Honor's continued innovation in foldable phone technology.

However, @DigitalChatStation also revealed that due to market saturation in the domestic foldable phone market and limited growth, Android manufacturers are becoming more cautious about their investment in foldable phones. Therefore, Honor's previously planned triple-folding and even quadruple-folding phones may be suspended or delayed, with the specific launch time yet to be determined.

Other Honor Product Lines: Full-Line Layout, Multiple New Products Imminent

Beyond foldable phones, Honor's other product lines will also see new products in 2025. @WisdomPikachu revealed that Honor will successively launch multiple new products in February, March, April, and May, each with powerful configurations. Starting next month, Honor will launch several products including laptops and mid-range phones, with long battery life as a key selling point.

The mid-range phone is expected to be the Honor X70. Referencing the Honor X60 series, the Honor X70 will continue the Honor X series' consistent high cost-performance strategy. Zhu Chencai, general manager of Honor's PC product line, also announced that new Honor laptops will be released in February, touted as the "tuning king." The new laptops will focus on thinness, long battery life, and pushing the boundaries of extreme performance. Honor plans to fully enter the PC market this year, releasing multiple flagship laptop models in the first quarter, covering various segments such as ultrathin and high-performance laptops.

Summary: Honor Moving Forward Through Transformation

Despite the uncertainty introduced by high-level personnel changes, Honor continues to demonstrate its strength in product development and market expansion. In 2025, Honor will continue to cultivate the foldable phone market and actively expand other product lines, bringing consumers more excellent technological products. Honor's product plan reflects its steady and pragmatic strategic layout and keen grasp of market trends. Facing intensifying market competition, how Honor will meet the challenges remains to be seen. Regardless of leadership changes, product innovation and user experience remain crucial to Honor's success.