Xiaomi's 2024 Feast: Smartphones, Automobiles, Smart Homes, and Open-Source Ecosystem Explode

Xiaomi's 2024 Feast: Smartphones, Automobiles, Smart Homes, and Open-Source Ecosystem ExplodeXiaomi Smartphones: Leading the Charge, Sales Reach New HeightsThis success is attributable to Xiaomi's continuous investment in product innovation. The October 2024 launch of the Xiaomi 15 series became a major highlight of the year's smartphone market

Xiaomi's 2024 Feast: Smartphones, Automobiles, Smart Homes, and Open-Source Ecosystem Explode

Driven by its "people-car-home ecosystem" strategy, Xiaomi achieved remarkable success in 2024. From strong growth in the smartphone market and phenomenal sales in the automotive sector to the continued expansion of its smart home ecosystem and the flourishing open-source initiative, Xiaomi delivered impressive results. The stunning unveiling of the Xiaomi SU7 and SU7 Ultra car models on the CCTV Spring Festival Gala stage perfectly capped off the year. Let's delve into Xiaomi's major breakthroughs in 2024.

Xiaomi Smartphones: Leading the Charge, Sales Reach New Heights

In 2024, Xiaomi smartphones demonstrated robust growth in the global market. IDC reports projected Xiaomi's global shipments to reach 170 million units in 2024, a 23.5 million unit increase year-on-year. Counterpoint's data further confirmed this trend, showing Xiaomi as the fastest-growing smartphone brand globally, with a 14% market share and a 12% year-on-year growth rate.

This success is attributable to Xiaomi's continuous investment in product innovation. The October 2024 launch of the Xiaomi 15 series became a major highlight of the year's smartphone market. The series included the Xiaomi 15 and Xiaomi 15 Pro, both powered by the Snapdragon 8 Gen 2, with starting prices of 4499. The Xiaomi 15 retained the classic 6.36-inch small straight screen design, featuring a 1.38mm ultra-narrow four-sided bezel, a body width of just 71.2mm, a thickness of 8.08mm, and a weight of 191g, achieving an excellent "golden hand feel." The Xiaomi 15 Pro boasted a 6.73-inch curved screen and reintroduced the much-anticipated periscope telephoto lens, incorporating a 6100mAh Xiaomi Jinshajiang battery with support for 90W wired fast charging and 50W wireless fast charging.

Furthermore, the July 2024 launch of Xiaomi's first foldable phone, the MIX Flip, added a significant stroke to Xiaomi's smartphone portfolio. Targeting a lightweight and slim experience, this phone, priced from 5999, featured a large 4.01-inch external screen and a 6.86-inch flexible internal screen, powered by the Snapdragon 8 Gen 2 and a 4780mAh Xiaomi Jinshajiang battery supporting 67W fast charging. It also incorporated Xiaomi's Surge T1 signal enhancement chip.

The Xiaomi 15 series and MIX Flip quickly gained market recognition. Xiaomi Group President Lu Weibing confirmed in a November 2024 livestream that the Xiaomi 15 series surpassed the sales milestone of one million units faster than its predecessor, the Xiaomi 14 series. The highly anticipated Xiaomi 15 Ultra, the "super cup" flagship model for its imaging capabilities, is expected to launch globally after the Spring Festival, bringing comprehensive upgrades in screen, performance, imaging, and battery life.

Xiaomi Automobiles: Sales Phenomenon, Accelerating Towards the Future

After three years of dedication, Xiaomi launched its first vehicle, the Xiaomi SU7, in March 2024. Offered in single-motor and dual-motor versions, the price ranged from 215,900 to 299,900. Remarkably, the Xiaomi SU7 achieved its 100,000th vehicle delivery on November 13, 2024, setting an industry record of achieving this milestone in just 230 days. By the end of December 2024, cumulative deliveries of the Xiaomi SU7 exceeded 135,000 units, not only exceeding the annual target but also garnering positive market feedback.

Building on the success of the Xiaomi SU7, Xiaomi Automobile raised its 2025 delivery target to 300,000 vehicles. With continued production capacity increases, the launch of the new Xiaomi YU7 model, and the commissioning of Xiaomi's second-phase factory, the company's automotive losses are projected to significantly narrow in 2025, potentially even achieving profitability.

Smart Home: Xiaomi NAS Poised for Launch, AIoT Platform Connects Over 740 Million Devices

In 2024, Xiaomi's large appliance business maintained rapid growth, with the number of smart devices connected to Xiaomi's AIoT platform (excluding smartphones, tablets, and laptops) exceeding 740 million. The brand-new top-blowing air conditioner and dual-zone dual-wash dryer achieved breakthroughs in product categories with innovative technology and design, exceeding sales expectations.

In the smart home ecosystem, the highly anticipated Xiaomi NAS product is noteworthy. Xiaomi ecological chain general manager Chen Bo revealed in a livestream that the Xiaomi NAS is in its final development stages, soon entering manufacturing and launch. This product is not merely a simple storage box; it aims to create a complete smart home storage solution, deeply integrating with smartphones, TVs, tablets, and PCs, offering features such as phone expansion, AI albums, cloud storage management, and resource downloads. The company even plans to conduct thorough research into the needs of Apple users.

Open-Source Ecosystem: Super Xiao Ai Makes a Stunning Appearance, HA Xiaomi Integration Boosts Smart Home Ecosystem

At the end of 2024, Xiaomi officially published the Home Assistant (HA) Xiaomi integration on GitHub, providing advanced users with a more secure and stable solution for device control and management, attracting the attention of numerous tech enthusiasts. Currently, Xiaomi has achieved large-scale application across 10 core device categories, successfully implementing it in over 1,000 products and injecting powerful AI capabilities into over 60 million smart devices.

Simultaneously, the official version of the Pengpai OS 2 "Super Xiao Ai" was released. Compared to the traditional Xiao Ai assistant, "Super Xiao Ai" adds screen recognition and visual interaction capabilities, supporting "screen searching for similar items" and photo functions. It also adds global natural language search capabilities, allowing users to search using ambiguous voice or text commands. It can also perform cross-device and cross-application operations, enhancing user experience.

Xiaomi 2024: Enhanced Reputation, Record-High R&D Investment

Looking back at 2024, Xiaomi's achievements are not only reflected in its sales growth and market share but also in the improvement of its brand reputation. Xiaomi's official data shows that Xiaomi Group's R&D investment reached 24 billion in 2024, and is projected to increase to 30 billion in 2025, demonstrating its continued commitment to building a more comprehensive and intelligent "people-car-home" ecosystem.

Starting from this new point, Xiaomi demonstrated strong momentum in 2024, and its future performance is highly anticipated.