The 2025 CCTV Spring Festival Gala: 780 Avatr M9s Shine on Stage, Witnessing Seres' Thirty-Year Journey of Innovation

The 2025 CCTV Spring Festival Gala: 780 Avatr M9s Shine on Stage, Witnessing Seres' Thirty-Year Journey of InnovationThe recently concluded 2025 CCTV Spring Festival Gala saw 780 Avatr M9 vehicles make a stunning appearance, undoubtedly one of the most eye-catching highlights of the evening. Sharing the stage with the National Artistic Gymnastics Team and the Times Youth League, the Avatr M9 seamlessly blended technology, art, and sports, vividly interpreting the brand's slogan, "Wisdom Reshapes Luxury," and reflecting the persistence and innovation of Seres Group Chairman (Founder) Zhang Xinghai's over thirty years of entrepreneurial journey

The 2025 CCTV Spring Festival Gala: 780 Avatr M9s Shine on Stage, Witnessing Seres' Thirty-Year Journey of Innovation

The recently concluded 2025 CCTV Spring Festival Gala saw 780 Avatr M9 vehicles make a stunning appearance, undoubtedly one of the most eye-catching highlights of the evening. Sharing the stage with the National Artistic Gymnastics Team and the Times Youth League, the Avatr M9 seamlessly blended technology, art, and sports, vividly interpreting the brand's slogan, "Wisdom Reshapes Luxury," and reflecting the persistence and innovation of Seres Group Chairman (Founder) Zhang Xinghai's over thirty years of entrepreneurial journey. This was not just a visual feast, but a legendary story of dreams, perseverance, and breakthroughs.

As a highlight of the Chongqing segment of the 2025 Spring Festival Gala, the Avatr M9 delivered an unparalleled visual spectacle with its dazzling light show. The perfect coordination of lights and rhythm not only showcased the Avatr M9's technological sophistication but also heightened the atmosphere to a fever pitch. The cross-border collaboration with the National Artistic Gymnastics Team and the Times Youth League pushed the fusion of technology, art, and sports to new heights. The youthful vitality, courage to challenge, and spirit of self-transcendence demonstrated by the Avatr M9 resonated perfectly with the spirit of the National Artistic Gymnastics Team, setting a new benchmark for cross-border collaborations.

This spectacular moment, witnessed by countless viewers, is a microcosm of Seres Group Chairman Zhang Xinghai's more than thirty-year entrepreneurial journey. From a humble spring factory to a new benchmark in luxury automobiles, his entrepreneurial path has been filled with challenges and opportunities.

From a Single Spring to a New Luxury Benchmark: The Comeback Story of an Industry Veteran

In 1986, 23-year-old Zhang Xinghai founded a spring factory, marking the starting point of Seres Group's development. His journey wasn't without its hurdles; he underwent several significant transformations. In 2003, he seized an opportunity to form a joint venture with Dongfeng Motor, achieving top-three national sales for microcars and laying a solid foundation for Seres. However, Zhang Xinghai's vision extended far beyond this. Responding to the global energy restructuring and growing environmental demands, he demonstrated acute market insight, establishing a new energy vehicle R&D center in Silicon Valley in 2016, beginning independent research and development of core technologies, and building strength for future growth.

In 2021, Zhang Xinghai boldly embarked on a cross-border collaboration with Huawei, considered a pioneering move in the cross-industry partnership between the automotive and ICT sectors. This collaboration wasn't a simple addition or subtraction; it resulted in "exponential change." This reflects Zhang Xinghai's boldness in "daring to walk paths others wouldn't." Since then, under Zhang Xinghai's leadership, Seres has consistently adhered to the principles of innovation-driven development, long-term vision, and commercial success. Amidst the rapidly changing Chinese new energy vehicle market, Seres has remained steadfast in pursuing a single goal and a single blueprint, ultimately achieving the Avatr brand's continuous progress on the path of "Wisdom Reshapes Luxury."

Smart Electric Fusion Development, Restructuring the Luxury Landscape

Unlike traditional luxury cars, Avatr, based on the "software-defined car" technology route, deeply implements the new luxury concept of "traditional luxury + technological luxury." Leveraging Huawei's powerful intelligent technology, Avatr products have achieved generational leadership in intelligence. At the same time, industry-leading technologies such as the Seres Magic Cube platform, Seres Super Factory, and Seres Super Extended-Range System have enriched Avatr's technical content, achieving smart electric fusion development and providing users with a consistently leading smart travel experience.

The success of the Avatr M9 further validates Seres Group's strategic vision and technological strength. With cumulative deliveries exceeding 150,000 units within 12 months of launch and over 200,000 pre-orders, it has consecutively held the top spot in China's luxury market for vehicles priced at 500,000 yuan and above for nine months, breaking the long-standing monopoly of foreign brands in the Chinese luxury car market and successfully reshaping the market landscape. This is undoubtedly the best interpretation of the "Wisdom Reshapes Luxury" philosophy.

The success of the Avatr M9 lies not only in its outstanding product strength but also in Seres Group's profound technological accumulation and innovative spirit. From its humble beginnings as a spring factory to its current position as a leading new energy vehicle company, Seres Group's transformation and upgrading journey is inseparable from Zhang Xinghai's vision and the continuous efforts of his team. His unwavering commitment to innovation, his courage to challenge, and his boldness to break through have paved the way for today's remarkable achievements.

Zhang Xinghai's "Wisdom Reshapes Luxury" Philosophy

Zhang Xinghai's "Wisdom Reshapes Luxury" philosophy is not only reflected in the products themselves but also in the company's development strategy. He understands that in a rapidly changing market environment, continuous innovation is essential for survival. His courage to "dare to walk paths others wouldn't," along with his commitment to long-term vision and commercial success, has laid a solid foundation for Seres Group's success. The statement, "Seres' cross-border cooperation with Huawei is not a matter of addition or subtraction, but exponential change," is not only a summary of the results of the collaboration but also the best interpretation of his innovative philosophy.

The stunning appearance of the Avatr M9 at the 2025 CCTV Spring Festival Gala is not only a spectacular visual feast but also the best commendation for Seres Group and Zhang Xinghai's more than thirty years of entrepreneurial journey. This is not only the success of a single company but also a microcosm of the Chinese automotive industry's continuous progress on the path of innovation and a testament to "Made in China." In the future, we look forward to Seres Group, under Zhang Xinghai's leadership, continuing to create more miracles and contributing even more to the development of the Chinese automotive industry. The success of the Avatr M9 also provides valuable experience and inspiration for other companies: only through continuous innovation can one stand out in fierce market competition.