The Top 10 Best-Selling Single-Product Domestic Smartphones in W4 of 2025 Unveiled: Huawei nova13 Dominates, Photography Becomes a Must-Have for Spring Festival Consumption

The Top 10 Best-Selling Single-Product Domestic Smartphones in W4 of 2025 Unveiled: Huawei nova13 Dominates, Photography Becomes a Must-Have for Spring Festival ConsumptionThe release of W4 (the first week of the national subsidy policy implementation) data was delayed due to the 2025 Spring Festival holiday, attracting widespread attention within the industry. As the first week following the implementation of the national subsidy policy, all parties closely monitored the market performance of domestic smartphone brands, eager to see which brand benefited most

The Top 10 Best-Selling Single-Product Domestic Smartphones in W4 of 2025 Unveiled: Huawei nova13 Dominates, Photography Becomes a Must-Have for Spring Festival Consumption

The release of W4 (the first week of the national subsidy policy implementation) data was delayed due to the 2025 Spring Festival holiday, attracting widespread attention within the industry. As the first week following the implementation of the national subsidy policy, all parties closely monitored the market performance of domestic smartphone brands, eager to see which brand benefited most. Although the official weekly sales rankings were delayed, industry insider "RD Observation" released the Top 10 best-selling single-product domestic smartphones in W4 on the evening of February 1st, offering a glimpse into the intense competition within the domestic smartphone market that week.

According to "RD Observation's" data, the Top 10 best-selling single-product domestic smartphones in W4 were: Huawei nova13 (1st), REDMI K80 (2nd), Huawei Mate70 (3rd), OPPO Reno13 (4th), OPPO A3x (5th), Honor X60 (6th), vivo S20 (7th), vivo Y37 (8th), vivo Y200i (9th), and Huawei Enjoy 70X (10th).

In terms of brand distribution, Huawei dominated the list with three models (Huawei nova13, Huawei Mate70, and Huawei Enjoy 70X), achieving full coverage of the high, mid, and low-end markets, demonstrating its strong product line layout and market competitiveness. Xiaomi had only one model (REDMI K80) on the list, while vivo and OPPO had three and two models respectively. Honor also had only one model (Honor X60).

It's noteworthy that only one flagship model, the Huawei Mate70, made the list, along with the REDMI K80, a sub-flagship model. The remaining models were all mid-to-low-end, differing from market expectations. Particularly striking is that the Huawei nova13, OPPO Reno13, and vivo S20, all positioned for their high aesthetics and portrait photography capabilities, all successfully ranked within the Top 10. This indicates that during the Spring Festival holiday, camera functionality, especially portrait photography, became a crucial factor in consumer purchasing decisions, with models boasting excellent portrait capabilities being more popular.

Surprisingly, except for the Huawei Mate70, flagship models from the other four leading domestic brands were absent from the list. Considering that W4 was the first week of the national subsidy policy, and many brands offered price reductions on their main flagship models, this is intriguing. This might suggest that the mid-to-low-end market became more competitive under the stimulus of the national subsidy policy, while the flagship market remained relatively stable, not experiencing the expected surge in sales. However, this could also be related to the data collection method and sample size.

The continued strong performance of the Huawei nova13 is undoubtedly the biggest highlight of this week's list. Since its official launch, the Huawei nova13 has consistently ranked among the top-selling single-product domestic smartphones, even frequently topping Android sales charts. Its victory in W4 further solidified its market position. The success of the Huawei nova13 is inseparable from its precise market positioning and high market recognition. It successfully tapped into consumer demand for high aesthetics and excellent photography, meeting market needs effectively.

Other brands, while launching competitive models, did not achieve breakthroughs in W4. This might be related to brand marketing strategies, product differentiation, and channel layout.

In summary, the Top 10 best-selling single-product domestic smartphones in W4 of 2025 revealed interesting market phenomena. The strong performance of the Huawei nova13 and the outstanding performance of mid-to-low-end models in the first week of the national subsidy policy deserve in-depth industry analysis. Camera functionality, especially portrait photography, became an important purchasing consideration for consumers during the Spring Festival, providing new directions for smartphone manufacturers. The absence of flagship models from other major brands requires further investigation, potentially hinting at changing market competition dynamics. However, it's important to remember that a single ranking cannot fully represent the entire market; more data is needed for a comprehensive analysis. Subsequent data releases will provide a more complete market assessment. This list provides a crucial reference for understanding the competitive landscape of the domestic smartphone market during the 2025 Spring Festival, offering valuable insights for future product planning and market strategies for smartphone manufacturers. We look forward to more data analysis and market interpretations to gain a deeper understanding of the future development trends of the domestic smartphone market. Finally, it must be reiterated that this ranking data comes from industry insider "RD Observation," and the reliability of its data source and statistical methods requires further verification.

The success of the Huawei nova13 is not accidental but a result of its precise market positioning and excellent product capabilities. It not only met consumer demand for high aesthetics and outstanding photography but also gained the trust of consumers through good user experience and word-of-mouth marketing. This provides a successful case study for other smartphone manufacturers and points to future development directions. For consumers, the continued popularity of the Huawei nova13 represents a guarantee of both high cost-performance and high quality.

In conclusion, the release of the Top 10 best-selling single-product domestic smartphones in W4 of 2025 provides crucial clues for interpreting the smartphone market competition during the Spring Festival and prompts industry insiders to delve deeper into future market trends. The upcoming market competition will be even more intense, and consumers will have even more and better choices.