Huawei's MateX3 Master Edition to Launch Overseas in Kuala Lumpur

Huawei's MateX3 Master Edition to Launch Overseas in Kuala LumpurHuawei today officially announced an overseas launch event for its latest flagship phone, set for February 18th in Kuala Lumpur, Malaysia. The event, themed around "extraordinary" and "ultimate," strongly hints at the unveiling of a high-end device

Huawei's MateX3 Master Edition to Launch Overseas in Kuala Lumpur

Huawei today officially announced an overseas launch event for its latest flagship phone, set for February 18th in Kuala Lumpur, Malaysia. The event, themed around "extraordinary" and "ultimate," strongly hints at the unveiling of a high-end device. The silhouette subtly revealed in the event poster further supports industry speculation: the global debut of the mass-produced triple-folding phone the Huawei MateX3 Master Edition in overseas markets.

This news is a significant boost for the global tech industry. While not entirely new, the MateX3 Master Edition, first launched in China last September, has already garnered considerable praise for its design and performance. Available in two classic colors (Ruhng and Xunhi) and three storage options (16GB+256GB, 16GB+512GB, and 16GB+1TB), starting at RMB 19,999, its domestic success provides a solid foundation for the overseas launch and signals Huawei's strong return to the international market.

Late last year, Huawei deployed large-scale MateX3 billboards in several major international cities, including Hong Kong, Dubai, and Kuala Lumpur a clear signal of its return to the global stage. These billboards not only previewed the arrival of Huawei's latest foldable smartphone but also demonstrated its determination and confidence in re-entering the international market.

The choice of Kuala Lumpur, Malaysia, for the launch is strategic. As a major Southeast Asian economy with a large smartphone market, Malaysia is a critical foothold for Huawei's international expansion. Launching the MateX3 Master Edition there aims to maximize brand impact and market share.

The success of the MateX3 is inextricably linked to Huawei's strong resurgence in the domestic Chinese market. According to Canalys, the Chinese mainland smartphone market shipped 285 million units in 2024, with Huawei securing second place with 46 million units shipped a 37% year-on-year increase. This remarkable achievement underscores Huawei's domestic competitiveness and provides strong support for its global ambitions.

However, IT Home also notes that despite its strong domestic performance, Huawei still faces significant challenges globally. IDC's 2024 global smartphone market report shows Huawei failing to make the top five. This indicates that Huawei's global recovery is still a long and challenging journey.

The overseas launch of the MateX3 Master Edition is not just a significant attempt for Huawei in the international smartphone market; it's a crucial step in its overall strategic plan. The launch will reveal Huawei's future direction in international markets and showcase its latest achievements in technological innovation and market competition.

The Huawei MateX3 triple-folding phone (model GRL-LX9, domestic model GRL-AL10, registration number ER41137/25) has already received certification from the Telecommunications Regulatory Authority (TDRA) in the UAE. This certification signifies that the MateX3 meets the UAE's technical and safety standards, paving the way for smooth sales in the Middle East and other international markets.

Nikkei Asia has reported that Huawei is actively expanding its global market, planning to increase sales of its high-performance chip phones to approximately 60 markets. Achieving this goal requires continued efforts in technological innovation, product quality, and brand building.

The success or failure of this overseas launch will directly impact Huawei's position and influence in the global smartphone market. Whether Huawei can use this opportunity to rebuild its international competitiveness is something to watch closely. The MateX3 Master Edition, with its outstanding performance and innovative design, will undoubtedly be the highlight of the event. Huawei's performance in international markets will be a key indicator of its future development.

Huawei's strategic goal is clear: to promote its high-end phone products globally and gradually capture a larger market share. The MateX3 Master Edition, as a key component of Huawei's high-end strategy, will directly impact its overall competitiveness in international markets.

This launch event is not just about showcasing Huawei's latest technological achievements; it's about demonstrating its brand strength and innovative spirit to global consumers. In today's increasingly competitive global smartphone market, Huawei's ability to make a breakthrough in overseas markets will directly determine its future direction. Therefore, the Kuala Lumpur launch holds immense strategic importance.

We look forward to Huawei delivering more surprises at this event and achieving greater success in the international market. Huawei's success will also drive further development and innovation in the global smartphone market. We eagerly await Huawei's demonstration of its strength and extraordinary charm on the international stage. The success of the Huawei MateX3 Master Edition's overseas launch will inject new vitality and momentum into the global smartphone market.