ASUS Officially Unveils the Zenfone 12 Ultra: Snapdragon 8 Gen 2 Powerhouse with AI at its Core

ASUS Officially Unveils the Zenfone 12 Ultra: Snapdragon 8 Gen 2 Powerhouse with AI at its CoreASUS today officially launched its new flagship smartphone, the Zenfone 12 Ultra. Continuing ASUS's recent design philosophy of moving away from a "gaming" aesthetic, this phone targets the high-end market with powerful hardware and a wealth of AI features, offering users a completely new mobile experience

ASUS Officially Unveils the Zenfone 12 Ultra: Snapdragon 8 Gen 2 Powerhouse with AI at its Core

ASUS today officially launched its new flagship smartphone, the Zenfone 12 Ultra. Continuing ASUS's recent design philosophy of moving away from a "gaming" aesthetic, this phone targets the high-end market with powerful hardware and a wealth of AI features, offering users a completely new mobile experience.

The Zenfone 12 Ultra is powered by the Qualcomm Snapdragon 8 Gen 2 mobile platform, renowned for its exceptional performance and efficient power management. This chip effortlessly handles demanding applications and games. Combined with LPDDR5 high-speed RAM and UFS 3.1 flash storage, the phone delivers a seamless and fluid user experience. To meet the demands of extended use, the Zenfone 12 Ultra boasts a large 5500mAh battery with support for 65W fast charging, quickly replenishing the phone's power. Furthermore, it supports up to 15W Qi 1.3 wireless charging (Qi 2 is not supported), providing users with a more convenient charging option.

For optimal visual experience, the Zenfone 12 Ultra features a 6.78-inch LTPO AMOLED display. LTPO technology intelligently adjusts the screen refresh rate from 1Hz to 120Hz based on content, ensuring smoothness while significantly reducing power consumption and extending battery life. Although the resolution is 1080p, the combination of LTPO technology and AMOLED display characteristics results in a sharp, detailed image with excellent color reproduction.

Another key selling point is the phone's extensive AI features. The Zenfone 12 Ultra integrates numerous AI-assisted functions in its imaging capabilities. These include background noise reduction for video recording, enhancing video quality; semantic search in the photo album, allowing users to quickly search for photos using keywords; and practical features such as voice memo transcription and document summarization, further improving efficiency and convenience.

In terms of the camera system, the Zenfone 12 Ultra features advanced fourth-generation gimbal-style image stabilization. This system uses hardware to correct shake and combines it with advanced electronic stabilization algorithms to effectively eliminate camera shake, significantly improving image stability, enabling clear, steady shots even during movement. The rear triple-camera system includes a 50-megapixel main camera, a 32-megapixel 3x telephoto lens, and a 13-megapixel ultrawide-angle lens, catering to diverse shooting needs. Noteworthy is the "photography style" function, allowing users to adjust color temperature and saturation to personalize their photo style.

The Zenfone 12 Ultra's design is also noteworthy, reflecting ASUS's ongoing commitment to a less "gaming-centric" aesthetic. The overall style is more mature and sophisticated, appealing to business professionals and users seeking high-quality design. The phone boasts smooth lines, excellent texture, and a comfortable grip.

Software-wise, the Zenfone 12 Ultra uses a customized UI based on Android, offering smooth operation and extensive features. Pre-installed apps are carefully selected, minimizing bloatware and ensuring system efficiency. ASUS also provides comprehensive after-sales service and software updates for the Zenfone 12 Ultra to protect user interests.

In summary, the ASUS Zenfone 12 Ultra is a powerful flagship phone with a strong processor, excellent display, long-lasting battery, superior camera system, and rich AI features, providing a comprehensive high-quality user experience. The 16GB+512GB version is priced at 1099 (approximately $1180 USD) in European markets. The launch of the Zenfone 12 Ultra marks ASUS's further foray into the high-end smartphone market, offering consumers more choices. Its powerful features and refined design make it a compelling high-end smartphone. For consumers seeking high performance, high quality, and AI capabilities, the Zenfone 12 Ultra is undoubtedly a great option. The comprehensive upgrade from hardware to software showcases ASUS's strength in mobile phone R&D and innovation, also providing new ideas for the future direction of smartphone development. We look forward to ASUS continuing to launch more innovative products, bringing more surprises to consumers. The success of the Zenfone 12 Ultra sets a new benchmark for other mobile phone manufacturers, promoting healthy competition within the industry, ultimately benefiting consumers. The phone's market performance is worth anticipating and suggests that ASUS will achieve greater breakthroughs in the high-end smartphone market. The launch of the ASUS Zenfone 12 Ultra is undoubtedly a major event in the mobile phone market, and it will have a profound impact on the entire market. We believe that more manufacturers will emulate its excellent design and functions in the future, driving the mobile phone industry towards a more intelligent and user-friendly direction. We have reason to believe that the Zenfone 12 Ultra will become a star product in the high-end smartphone market and will be favored by a large number of consumers.