OnePlus and iQOO to Unleash a Wave of New Phones in Q2: Full Annual Lineup Revealed!
OnePlus and iQOO to Unleash a Wave of New Phones in Q2: Full Annual Lineup Revealed!While February and March saw the release of some flagship phones, the overall launch of new smartphones in the Chinese market remained relatively subdued. The real explosion is expected in the second quarter, with OnePlus and iQOO's annual new phone plans already leaked
OnePlus and iQOO to Unleash a Wave of New Phones in Q2: Full Annual Lineup Revealed!
While February and March saw the release of some flagship phones, the overall launch of new smartphones in the Chinese market remained relatively subdued. The real explosion is expected in the second quarter, with OnePlus and iQOO's annual new phone plans already leaked.
On February 7th, the well-known digital blogger "Digital Chat Station" revealed OnePlus's new phone plans for the year. Although the blogger later deleted the post, its credibility was established. The leak suggests a major redesign for OnePlus phones this year, potentially even involving changes to its iconic three-stage physical switch. The plan indicates a smaller flagship, tentatively named OnePlus 13T, launching around April, followed by the large-screen OnePlus Ace5S and OnePlus Ace5V around May. A large-screen OnePlus 14 is expected in October, and the new OnePlus Ace6 series in November. Note that all model names are tentative. This leak provides a nearly complete picture of OnePlus's entire year of new phone releases.
On the same day, the blogger also revealed iQOO's annual plan, though less comprehensive than OnePlus's. iQOO is also expected to launch a flurry of new phones starting in Q2, potentially as early as April. The first will be a mid-range phone based on the MediaTek Dimensity 8400 processor, featuring a large battery, likely part of the iQOO Z series. This will be followed by mid-to-high-end models based on the Dimensity 9400+ and Snapdragon 8 Elite processors, potentially belonging to the iQOO Neo series. iQOO will continue to popularize large batteries and single-point ultrasonic fingerprint technology in the first half of the year, with more surprises planned for the second half, the details of which remain undisclosed.
The new phone plans of both OnePlus and iQOO, which align with their release patterns in recent years, show an aggressive multi-device strategy. It's important to note that OnePlus and iQOO are now key factors determining OPPO and vivo's market rankings, with iQOO currently holding a slightly larger market share than OnePlus.
Given their proactive approach, industry insiders are curious how Xiaomi's Redmi brand will respond to this intensified competition. Will they counter with similar models or maintain their own pace? This will be a significant point of observation in the future smartphone market competition.
Detailed OnePlus New Phone Plan:
- OnePlus 13T (tentative): Expected around April, positioned as a smaller flagship. A major design overhaul is planned, potentially including changes to the three-stage switch.
- OnePlus Ace5S (tentative): Expected around May, featuring a large straight screen.
- OnePlus Ace5V (tentative): Expected around May, also featuring a large straight screen, likely differing from the Ace5S in specifications.
- OnePlus 14 (tentative): Expected in October, also a large-screen flagship, with expected higher specifications than the 13T.
- OnePlus Ace6 series (tentative): Expected in November, this series typically focuses on cost-performance and powerful performance.
All model names are tentative, and the final models and names may differ. The planned redesign of OnePlus phones, especially the changes to the three-stage switch, will undoubtedly be a major selling point and competitive advantage. This suggests a more aggressive market strategy for OnePlus this year.
iQOO New Phone Plan:
- iQOO Z series phone: Expected in April, featuring the MediaTek Dimensity 8400 processor and a large battery, targeting the mid-range market with a focus on cost-performance.
- iQOO Neo series phone: Expected later, featuring more powerful processors such as the Dimensity 9400+ and Snapdragon 8 Elite, targeting the mid-to-high-end market and competing with other brands' high-end models.
iQOO will continue promoting large batteries and single-point ultrasonic fingerprint recognition in the first half of the year, enhancing user experience. The second half's plans remain undisclosed, adding intrigue and strengthening the brand's competitive edge.
In summary, OnePlus and iQOO are poised to ignite a new round of smartphone market competition in the second quarter. Their aggressive new phone launch plans will offer consumers more choices while simultaneously pressuring other smartphone manufacturers. The intensity of market competition is set to increase further. Redmi's response will ultimately determine its standing in this fiercely competitive landscape.
Tag: OnePlus and iQOO to Unleash Wave of New Phones
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