Vivo Reclaims Top Spot in W6 Smartphone Market Share, Xiaomi Close Behind, Honor and Apple Face Challenges

Vivo Reclaims Top Spot in W6 Smartphone Market Share, Xiaomi Close Behind, Honor and Apple Face ChallengesXiaomi's Lunar New Year sales triumph generated significant industry buzz, prompting a response from Xiaomi Group President Lu Weibing. However, the question remained: could Xiaomi maintain this momentum in W6 (February 3rd-9th)? While Xiaomi performed strongly, data reveals it didn't retain the top weekly ranking

Vivo Reclaims Top Spot in W6 Smartphone Market Share, Xiaomi Close Behind, Honor and Apple Face Challenges

Xiaomi's Lunar New Year sales triumph generated significant industry buzz, prompting a response from Xiaomi Group President Lu Weibing. However, the question remained: could Xiaomi maintain this momentum in W6 (February 3rd-9th)? While Xiaomi performed strongly, data reveals it didn't retain the top weekly ranking.

On February 14th, industry analyst "RD Observation" released domestic smartphone activation data for W6, unveiling the latest market landscape. Vivo secured the leading position with a 19.1% market share, comprising 13.0% from its main brand and 6.1% from iQOO. Xiaomi followed closely with a 17.4% share. Huawei claimed third place at 16.6%, followed by OPPO at 16.2% (13.1% from its main brand and 2.9% from OnePlus). Honor secured fifth place with 12.5%, and Apple trailed in sixth with 12.4%. Huawei Zhixuan held a 2.0% share in seventh place, and realme occupied eighth with 0.9%.

Compared to W5, the overall market shift in W6 was not significant. However, iQOO's impressive performance was the week's highlight, significantly boosting its sales and propelling Vivo back to the top. This marked Vivo's first weekly championship since 2025, highlighting iQOO's growing influence. Last week, analysts noted that iQOO and OnePlus were key factors influencing Vivo and OPPO's rankingsa point confirmed by W6 data. While Vivo and OPPO's main brands held nearly equal market share (OPPO slightly ahead by 0.1%), iQOO's share more than doubled OnePlus', enabling Vivo to surpass OPPO.

OPPO's W6 performance was commendable, successfully returning to the top tier and showing significant improvement compared to Q4 2024.

In contrast, Honor's performance was relatively weaker this week, widening the gap with leading brands. Apple fared the worst, falling out of the top tier. Industry insiders are closely watching the upcoming iPhone SE4 launch, hoping it will revitalize Apple's sales. Failure to turn the tide may necessitate significant price reductions for the iPhone 16 series to boost competitiveness.

Detailed Data:

• Vivo: 19.1% (vivo: 13.0%, iQOO: 6.1%)

• Xiaomi: 17.4%

• Huawei: 16.6%

• OPPO: 16.2% (OPPO: 13.1%, OnePlus: 2.9%)

• Honor: 12.5%

• Apple: 12.4%

• Huawei Zhixuan: 2.0%

• realme: 0.9%

This data clearly showcases the competitive landscape of the Chinese smartphone market in W6. Vivo's victory is attributed to iQOO's strength, while Xiaomi maintains its competitiveness, and Huawei and OPPO show stable performance. Honor and Apple face greater challenges and need effective strategies to increase their market share. The coming weeks promise even fiercer competition, with manufacturers' strategic adjustments and new product launches significantly impacting the market. iQOO's rise provides a new perspective on sub-brand competition, offering valuable insights for other manufacturers. Apple's underperformance serves as a reminder that even industry giants need continuous innovation and adaptation to maintain their competitive edge. W7 data will further validate current market trends. Manufacturers' responses and consumer choices will shape the future competitive landscape. We will continue monitoring market dynamics and provide comprehensive analysis. This week's shifts underscore the unexpectedly intense competition, demanding constant vigilance and responsiveness from all players. The future remains uncertain, but competition is sure to intensify.

It's important to note that this data is for reference only. Different organizations may employ varying data collection methods, leading to slight discrepancies in results.