HONOR's Alpha Strategy: Unveiling the AI Future at MWC2025, CEO Li Jian's Debut Expected

HONOR's Alpha Strategy: Unveiling the AI Future at MWC2025, CEO Li Jian's Debut ExpectedOn February 17th, HONOR officially announced its new Alpha Strategy (HONOR ALPHAPLAN), set to launch globally at MWC2025 on March 2nd at 23:30. Themed "An Imaginative AI Future is about to be Unveiled," the announcement has generated significant industry and consumer anticipation

HONOR's Alpha Strategy: Unveiling the AI Future at MWC2025, CEO Li Jian's Debut Expected

On February 17th, HONOR officially announced its new Alpha Strategy (HONOR ALPHAPLAN), set to launch globally at MWC2025 on March 2nd at 23:30. Themed "An Imaginative AI Future is about to be Unveiled," the announcement has generated significant industry and consumer anticipation. This event will not only showcase HONOR's latest achievements in artificial intelligence but also mark the first public appearance of HONOR's CEO, Li Jian, since assuming his role, making it a highly significant occasion. According to Jiemian News, HONOR will also hold a separate AI technology launch event on the same day, further underscoring its commitment to AI.

HONOR's Alpha Strategy represents the culmination of its long-term investment in AI. In recent years, HONOR has significantly increased its investment in AI, achieving notable results. This aligns with HONOR's long-standing commitment to technological innovation and delivering exceptional user experiences. The launch of the Alpha Strategy signifies a strategic upgrade in HONOR's AI efforts and foreshadows further deepening of its investment and R&D in this field.

HONOR's journey in AI reveals a clear strategic trajectory. The launch of MagicOS 9.0 in October last year was a crucial step in HONOR's AI exploration. This system featured significant upgrades to AI functionality and system interaction, introducing the highly anticipated HONOR AI "YOYO intelligent body." As a core feature of MagicOS 9.0, YOYO significantly enhanced user experience, providing a more convenient and intelligent interaction. Starting in November, HONOR began rolling out MagicOS 9.0 to users, aiming to allow more people to experience the convenience of AI technology.

HONOR's AI strategy isn't a solo effort; it actively seeks external collaborations to build a robust ecosystem. In December last year, HONOR forged a strategic partnership with Tencent, leveraging their respective strengths in AI, cloud computing, and gaming technology. This collaboration enhances HONOR's AI capabilities and expands its market reach. Tencent's technological prowess and resources will inject new momentum into HONOR's AI development, driving greater breakthroughs.

HONOR's emphasis on AI is evident not only in its R&D and strategic partnerships but also in the strategic vision of its leadership. In a long article published in January, former CEO Zhao Ming clearly articulated HONOR's AI strategy, stating HONOR's unwavering commitment to "redefining hardware and reconstructing the operating system using AI, resolutely pursuing brand premiumization, and resolutely promoting a positive cycle and sustainable growth of global business." This succinctly summarizes the core of HONOR's AI strategy: using AI as the core driver to redefine hardware and operating systems, thereby driving brand premiumization and sustainable global business growth. Zhao Ming also mentioned that HONOR successfully ushered in the AIOS era with the launch of MagicOS 9.0, entering the top five in the global high-end market, with overseas sales exceeding 50% in December 2024. These figures demonstrate HONOR's achievements in AI and lay a solid foundation for future development.

The MWC2025 launch of the Alpha Strategy marks a significant milestone in HONOR's AI journey. It will not only showcase HONOR's latest technological achievements but also further clarify its future direction. Under the guidance of the Alpha Strategy, HONOR is poised to achieve greater breakthroughs in AI, providing users with more intelligent and convenient experiences and further solidifying its position in the global high-end smartphone market. CEO Li Jian's first public appearance adds to the anticipation surrounding the event. His remarks will provide valuable insights into HONOR's Alpha Strategy and guide its future development.

HONOR's Alpha Strategy is the outcome of its persistent commitment to technological innovation and user experience. It represents HONOR's unwavering belief in AI and its clear vision for the future. We can expect HONOR to continue leading industry innovation and creating a better smart life under the guidance of the Alpha Strategy. Its AI strategy and achievements set an example for other smartphone manufacturers, driving the industry toward greater intelligence and user-friendliness. HONOR's future trajectory is worth watching. With the official launch of the Alpha Strategy, HONOR will demonstrate stronger competitiveness in the AI era and occupy a more significant position in the global market.