Apple Removes Apps Violating EU's Digital Services Act: Verification of Trader Identity is Key

Apple Removes Apps Violating EU's Digital Services Act: Verification of Trader Identity is KeyOn February 19th, Apple enforced provisions of the European Union's Digital Services Act (DSA), removing apps from the App Store that failed to comply with "trader identity" requirements. This wasn't a sudden action but a forced measure following multiple warnings, aimed at ensuring all developers distributing apps in the EU adhere to the act's stipulations

Apple Removes Apps Violating EU's Digital Services Act: Verification of Trader Identity is Key

On February 19th, Apple enforced provisions of the European Union's Digital Services Act (DSA), removing apps from the App Store that failed to comply with "trader identity" requirements. This wasn't a sudden action but a forced measure following multiple warnings, aimed at ensuring all developers distributing apps in the EU adhere to the act's stipulations. According to Apple's notification, affected apps were removed for failing to provide and verify their trader identity information to Apple and cannot be reinstated until verification is complete.

The DSA aims to enhance transparency and accountability in the digital market. A core requirement mandates app developers provide clear contact information to users. Specifically, developers distributing apps in the EU must publicly display their contact detailsaccurate address, phone number, and email addresson their App Store product pages. This facilitates user contact with developers to resolve issues and improve user experience.

As the App Store operator, Apple is responsible for ensuring all apps comply with the DSA. Months prior, Apple began requiring new apps and updates to include complete trader information, preparing for this removal action. Apple's actions weren't targeted at specific apps or developers but based on uniform DSA standards. This means all apps on the EU App Store generating revenue through in-app purchases or direct app sales are considered "traders" and must comply with information disclosure requirements, regardless of size.

This regulation is relatively easy for most large developers to implement, given their established business structures. However, independent developers and small companies face challenges. They may lack dedicated business addresses and phone numbers, hindering full DSA compliance. Some developers expressed dissatisfaction, citing increased compliance costs and burdens on small teams. They argue that requiring business addresses and phone numbers is unrealistic for solo developers and may raise privacy concerns.

Apple's App Store Connect platform provides a mechanism for adding trader identity information. Developers can upload and verify their contact details through this platform to meet DSA requirements. Apple issued multiple warnings via App Store Connect, urging developers to complete verification by February 17th, 2025. The app removals commenced after this deadline.

While Apple clearly states that all developers generating revenue through in-app purchases or direct app sales are considered "traders," the definition of "trader" lacks stringent clarity. This creates potential ambiguity in understanding and implementation. Some developers may question what constitutes "direct app sales," impacting their need to provide trader information. To avoid misunderstandings, Apple should clarify the "trader" definition and provide detailed guidelines.

The DSA's implementation is a significant step in digital market regulation. It addresses issues like misinformation, illegal content, and user data privacy. Apple's compliance, as a leading app distribution platform, sets a precedent for other app stores and developers. Other platforms must actively respond and implement compliant mechanisms.

This incident highlights the need for developers worldwide to comply with regional regulations. Developers must adapt to different legal environments for global operation. This requires effort from developers and clearer guidance and support from platform operators, fostering a safer and more transparent digital market. Developers should update app information promptly to avoid removals and losses. Continuously monitoring policy changes and seeking compliance support are crucial for survival and growth. Compliance should be a core business strategy, integrated into all aspects of app development and operation.

The DSA profoundly impacts app developers. Beyond contact information, it pushes for a more transparent and regulated digital market. Apple's DSA enforcement will encourage global developers to prioritize compliance and adapt to evolving digital regulation. Similar regulations may be implemented elsewhere, requiring proactive developer preparation. Maintaining communication with regulatory bodies and staying informed about policy changes will help developers navigate future challenges.