Huawei Mate X3 Master Edition Launches in Malaysia at a Significantly Higher Price Than in China

Huawei Mate X3 Master Edition Launches in Malaysia at a Significantly Higher Price Than in ChinaThe Huawei Mate X3 Master Edition officially launched in Kuala Lumpur, Malaysia on February 19th. This highly anticipated foldable phone, offered only in a 16GB+1TB configuration, carries a hefty price tag of 3499

Huawei Mate X3 Master Edition Launches in Malaysia at a Significantly Higher Price Than in China

The Huawei Mate X3 Master Edition officially launched in Kuala Lumpur, Malaysia on February 19th. This highly anticipated foldable phone, offered only in a 16GB+1TB configuration, carries a hefty price tag of 3499. Based on the then-current exchange rate, this translates to approximately RMB 26,629 (around US$3,800), nearly RMB 3,000 more expensive than its Chinese counterpart (RMB 23,999 or around US$3,400). This price difference has drawn considerable market attention and provides consumers with a new perspective.

Unlike the Chinese version, the overseas Huawei Mate X3 Master Edition does not run on Huawei's proprietary HarmonyOS. Instead, it utilizes EMUI 14.2, built on the Android Open Source Project (AOSP). This system choice reflects Huawei's adjusted strategy and considerations for the overseas market.

Huawei's decision to launch the Mate X3 Master Edition in Malaysia first might be linked to the Malaysian market's acceptance and purchasing power for high-end smartphones. As a significant economy in Southeast Asia, Malaysia boasts a relatively mature smartphone market, providing a favorable environment for high-end flagship sales.

However, the significantly higher price compared to the Chinese version will undoubtedly impact overseas sales. Consumers will need to weigh the premium price against the actual user experience, including the operating system and after-sales service. Beyond exchange rate fluctuations, the price difference likely incorporates international marketing strategies, taxes, and other cost considerations.

The launch of the high-priced Huawei Mate X3 Master Edition running EMUI 14.2 (AOSP-based) in Malaysia offers a new lens through which to observe Huawei's overseas strategy and provides consumers with more choices and considerations when purchasing high-end phones. This Malaysian launch demonstrates Huawei's focus on the Southeast Asian market and its strategic intent to further expand its global reach. Whether Huawei continues this strategy and how consumers respond remain to be seen. This event also underscores the intense competition in the global smartphone market and the necessity for manufacturers to adopt differentiated strategies in different markets. The success of this high-pricing strategy in overseas markets will be a key indicator of Huawei's market strategy effectiveness.