Xiaomi's Double Ultra Flagship Launch Imminent: Xiaomi 15 Ultra, SU7 Ultra, and More on February 27th

Xiaomi's Double Ultra Flagship Launch Imminent: Xiaomi 15 Ultra, SU7 Ultra, and More on February 27thThe Xiaomi 15 Ultra, one of the highlights of the launch, has had its design leaked ahead of time. It retains the circular rear camera module design of the Xiaomi 14 Ultra, but the arrangement of the cameras, flash, and Leica branding has been redesigned

Xiaomi's Double Ultra Flagship Launch Imminent: Xiaomi 15 Ultra, SU7 Ultra, and More on February 27th

On February 27th, at 7 PM, Xiaomi will hold a highly anticipated product launch event. The much-awaited Xiaomi 15 Ultra and Xiaomi SU7 Ultra will debut alongside several other new products, showcasing Xiaomi's strength and ambition in the high-end market. This launch is not only a milestone in Xiaomi's high-end strategy but also a declaration of its foray into the ultra-high-end market. Let's delve into the upcoming flagship products.

I. Pinnacle Imaging Flagship: Xiaomi 15 Ultra

The Xiaomi 15 Ultra, one of the highlights of the launch, has had its design leaked ahead of time. It retains the circular rear camera module design of the Xiaomi 14 Ultra, but the arrangement of the cameras, flash, and Leica branding has been redesigned. The periscope telephoto lens is located in the upper right, with the other three lenses arranged horizontally below. The flash is moved to the upper middle, and the Leica logo sits in the upper left corner, resulting in a cleaner and more sophisticated look compared to its predecessor.

Three color options have been officially revealed: classic black and white, and a unique silver-black two-tone option. The white version utilizes a double-printing process, the black version features a matte texture and a red "Master Lens Ring," while the silver-black version combines classic black and silver with a premium leather-like texture and an "Ultra" logo in the upper left corner of the back, evoking the feel of a vintage camera. The body features a high-strength four-curved frame and an integrated volcano camera design, paired with a fully symmetrical micro-curved screen and Xiaomi Dragon Crystal Glass 2.0, combining texture and technological sophistication.

Key specifications have been released. The imaging system boasts a quad-camera setup: a 1-inch main camera (23mm, f/1.63), a 14mm f/2.2 ultra-wide-angle lens, a 70mm f/1.8 medium telephoto lens with floating focus, and a 100mm 200MP f/2.6 telephoto lens (supporting up to 200mm/400mm zoom), achieving full focal length coverage from 14mm to 400mm, with up to 28x lossless zoom. This powerful imaging capability will provide users with an unprecedented shooting experience.

Performance-wise, the Xiaomi 15 Ultra will be powered by the Qualcomm Snapdragon 8 Gen 2 for Galaxy, equipped with a 6000mAh+ battery, and support satellite communication. Lei Jun calls the Xiaomi 15 Ultra a "pinnacle imaging technology flagship," combining power, elegance, professionalism, and intelligence, representing Xiaomi's highest achievement in imaging technology. While Xiaomi has hinted at a price increase compared to its predecessor, the exact price will be revealed at the launch event.

II. The Strongest Version Arrives: Xiaomi SU7 Ultra

The Xiaomi SU7 has garnered significant attention since its launch, with orders exceeding supply. Now, its strongest version the SU7 Ultra is about to be released. This 800,000 RMB pure electric sports car aims for annual sales of 10,000 units, and its market performance is highly anticipated.

Official information has been gradually revealed. Lei Jun mentioned five color options for the SU7 Ultra, including the previously announced Lightning Yellow and Space Silver, and recently leaked Dark Green. A wide range of optional packages will be available, including top-tier track equipment to cater to diverse user needs. Factory-provided semi-slick tire storage and fitting services will lower the barrier to entry for using professional equipment.

The SU7 Ultra will also feature a simulated sports sound system, allowing users to select various sound effects, including mimicking engine roar and futuristic pulse sounds, with 40W speaker output for an immersive driving experience. Updated filings show new wheel options, hood and decal customizations, and a two-seater version, enhancing personalization. Notably, Xiaomi has confirmed that pre-orders for the SU7 Ultra will close at the start of the launch event.

III. Pinnacle of Audio Quality: Xiaomi Buds 5 Pro

After two and a half years, the Xiaomi Buds 5 Pro, the successor to the Xiaomi Buds 4 Pro, will make its debut. Lu Weibing has repeatedly emphasized its "best sound quality under 4000 RMB" and called it Xiaomi's best-sounding earbuds ever.

Official posters show a design similar to its predecessor, maintaining an in-ear design and highlighting "lossless original sound, immersive audio," emphasizing its audio quality. Snow Mountain White and Titanium Gold color options will be available. Reportedly, a Wi-Fi version with press interaction, real-time translation, and wireless charging will also be offered.

IV. Xiaomi's First AIPC Laptop: Redmi Book Pro 16 2025

Xiaomi's first laptop with an AIPC engine, the Redmi Book Pro 16 2025, will also be unveiled. It features a 12th-generation Intel Core Ultra processor, LPDDR5X 8400MT/s memory, 96TOPS AI computing power, and a 34.4% improvement in overall heat dissipation compared to its predecessor. A 99Wh large battery and Apple device file transfer capabilities cater to professional office needs. Xiaomi claims significant upgrades in performance, battery life, and screen quality, with full AI empowerment from system tuning to AI large models and search.

V. Other New Products and Launch Outlook

Beyond these four flagship products, other items like the Mijia Central Air Conditioner Pro and Xiaomi Smart Speaker Pro will be launched. The launch will feature the Xiaomi 15/SU7 "double Ultra" lineup alongside earbuds, a laptop, and smart home appliances.

Lei Jun stated that the SU7 Ultra and 15 Ultra are Xiaomi's most high-end products in its fifteen years of operation, representing the culmination of five years of efforts in the high-end market and marking Xiaomi's entry into the ultra-high-end market. This launch is a crucial step for Xiaomi in its pursuit of the high-end and ultra-high-end markets.

In short, Xiaomi's February 27th launch event will be a feast of technology and innovation, highly anticipated by tech enthusiasts and consumers alike.