Huawei's Strong Comeback: 4G Smartphone and Native HarmonyOS Foldable Fuel Market Anticipation

Huawei's Strong Comeback: 4G Smartphone and Native HarmonyOS Foldable Fuel Market AnticipationThe Huawei Enjoy series previously cultivated a reputation for "practicality," thanks to its combination of large battery and HarmonyOS. This new model continues this trend, while also upgrading its aesthetics

Huawei's Strong Comeback: 4G Smartphone and Native HarmonyOS Foldable Fuel Market Anticipation

After navigating challenges in recent years, Huawei's smartphone business is demonstrating strong market competitiveness. This resurgence is driven by the gradual return of its Kirin processors, the robust rise of its HarmonyOS ecosystem, and advancements in sensor technology. However, the fiercely competitive smartphone market demands continuous effort to maintain a leading position. Recent leaks regarding two new Huawei models have generated significant buzz: a new 4G device in the Enjoy series and the Huawei Pocket3 foldable phone, featuring native HarmonyOS.

First, let's look at the Huawei Enjoy series 4G smartphone. The Enjoy series traditionally targets the budget-friendly market (around $100-$150 USD) with generally conservative specifications. However, leaked information suggests a price point between 1000 and 1500 yuan (approximately $140-$210 USD), making it competitive within its segment. It's expected to feature the Kirin 710A processor. While the 4G network connectivity might seem outdated, the cost-effectiveness of 4G phones remains significant in rural areas with limited 5G coverage and among older users. This gives the new phone considerable appeal in specific markets.

The Huawei Enjoy series previously cultivated a reputation for "practicality," thanks to its combination of large battery and HarmonyOS. This new model continues this trend, while also upgrading its aesthetics. Reportedly, it will be available in five colors: black, white, blue, yellow, and green, offering greater personalization and enhancing brand recognition. Its anticipated March launch, possibly via a direct online sales strategy, is excellent news for budget-conscious consumers.

Secondly, the highly anticipated Huawei Pocket3 foldable phone is nearing release. Huawei Consumer Business CEO Richard Yu announced that this device marks a significant shift in Huawei's foldable phone strategy. Unlike traditional foldables focusing on large screens, the Huawei Pocket3 adopts a compact vertical folding design, enhancing portability and user grip. Its unique rotating design also differentiates it from existing small foldable phones, providing a novel user experience.

The Huawei Pocket3 features a 3:2 aspect ratio inner screen, combining a 6.3-inch inner display and a 3.5-inch full-screen outer display, balancing the user experience of both screens. Crucially, it will be the first foldable phone to feature HarmonyOS NEXT, offering a significant technological advantage. HarmonyOS NEXT completely discards Android code, resulting in more efficient resource allocation, enhanced cross-device collaboration, and a suite of AI features, including AI split-screen functionality and "Smart Screen Recognition." This technology automatically adjusts app layouts based on usage scenarios and switches between work and entertainment modes via the folding angle. Furthermore, upgraded AI image processing algorithms bring flagship-level performance to the Huawei Pocket3 in low-light photography and video stabilization.

Notably, while most foldable phones are priced around 10,000 yuan (approximately $1400 USD), the Huawei Pocket3's starting price is expected to be below 5000 yuan (approximately $700 USD), aligning with Yu's goal of making foldable phones accessible to all. The Huawei Pocket3 is expected to feature the Kirin 9010 processor, promising strong performance. Through the Pocket3's differentiated design, Huawei aims to secure a foothold in the high-end market dominated by Apple and Samsung, while simultaneously leveraging the Enjoy series' affordability to compete with brands like Xiaomi and Vivo.

Huawei's strategic deployment across various dimensions 4G and 5G, straight and foldable designs, practicality and innovation aims to tell a new market story through "technological accessibility" and "form factor revolution." Beyond the Enjoy series and Pocket3, new devices like the Nova14 series and Pura80 series are also on the horizon. This flurry of upcoming releases signals a strong market counter-offensive from Huawei in 2024.

In conclusion, Huawei is catering to diverse consumer needs across various price points and form factors with its new range of smartphones. From budget-friendly 4G devices to high-end foldable phones, Huawei's comprehensive strategy aims to secure a more advantageous position in the highly competitive smartphone market. Whether these new models will propel Huawei back to its peak remains to be seen. What are your expectations for Huawei's new devices? Share your thoughts in the comments.