Huawei Leads the Foldable Phone Revolution: Solidifying Dominance and Unveiling a New Form Factor in 2024

Huawei Leads the Foldable Phone Revolution: Solidifying Dominance and Unveiling a New Form Factor in 2024On February 24th, Huawei's CEO of Consumer Business, Richard Yu, teased an upcoming product launch, widely speculated to be a foldable phone with a completely new form factor. This announcement comes on the heels of two significant pieces of good news further cementing Huawei's leadership in the foldable phone market

Huawei Leads the Foldable Phone Revolution: Solidifying Dominance and Unveiling a New Form Factor in 2024

On February 24th, Huawei's CEO of Consumer Business, Richard Yu, teased an upcoming product launch, widely speculated to be a foldable phone with a completely new form factor. This announcement comes on the heels of two significant pieces of good news further cementing Huawei's leadership in the foldable phone market.

Firstly, TechInsights' Q4 2024 global foldable phone market report reveals that while overall shipments declined 18% year-on-year to 3.8 million units, Huawei defied the trend. The report shows Huawei securing the number one spot globally with a commanding 31.2% market share, significantly outpacing Samsung (26.7%) and Honor (14.3%). Motorola trailed in fourth place with 9.0%. Remarkably, Huawei's dominance is particularly pronounced in the Asia-Pacific region, the largest foldable phone market (73% of global share), where it achieved an astounding 42.5% market share.

TechInsights' data powerfully demonstrates Huawei's leading position in the global foldable phone market. Even amidst a global downturn, Huawei maintains a significant advantage, highlighting not only its robust technological capabilities but also its successful market strategy and strong brand influence. Its exceptional performance in the Asia-Pacific market underscores the success of its deep cultivation of its home market. As one of the world's largest smartphone markets, consumer preferences in the Asia-Pacific region significantly influence global trends. Huawei's high market share in this crucial region showcases its product competitiveness and market penetration capabilities.

Further bolstering Huawei's success is a report from respected media outlet, Wall Street Journal, indicating Huawei's five-year reign as the leader in China's foldable phone market. In 2024, China's foldable phone shipments totaled 9.17 million units, a 30.8% year-on-year increase. Huawei captured over half the market with a 51.29% share, maintaining its top position for five consecutive years, leaving Honor, vivo, Samsung, and Xiaomi far behind. This data clearly illustrates Huawei's absolute dominance in the Chinese foldable phone market.

The Wall Street Journal report underlines Huawei's sustained leadership in the Chinese market. Despite numerous competitors entering the foldable phone market over the past five years, none have been able to challenge Huawei's supremacy, instead serving to highlight its success. This reflects Huawei's comprehensive strength in technological innovation, product quality, brand reputation, and competitive market strategy. Five years of market leadership demonstrates Huawei's strategic vision and continuous investment in this burgeoning market.

Data from Counterpoint Research further corroborates Huawei's leading position. In the 2024 Top 5 best-selling foldable phones in China, Huawei claimed the top two spots. The Huawei Mate X5 led the pack with a remarkable 28% market share. Counterpoint's data, focusing on specific product performance, further validates Huawei's market strength. The Mate X5's outstanding performance reflects Huawei's success in product development and market positioning. High market share signifies not only high sales volume but also strong consumer recognition of the Huawei brand and its products.

In conclusion, Huawei demonstrates absolute leadership in the foldable phone market, both globally and in China. Industry consensus suggests a simple dichotomy: Huawei and "the rest," with even Samsung currently unable to compete. This isn't hyperbole but an objective assessment based on reliable data and market analysis. Huawei's comprehensive advantages in technological innovation, supply chain management, and brand influence create an almost insurmountable barrier to entry in the foldable phone market.

Richard Yu's announcement of a new foldable form factor signifies Huawei's commitment to not only consolidating its leading position but also continuing its technological innovation, further expanding the applications and market potential of foldable phones. This is a strategic move for Huawei's own development and will have a profound impact on the entire foldable phone industry. Huawei's actions will undoubtedly stimulate market competition and drive rapid growth in the foldable phone sector. As the industry leader, Huawei will continue to shape the technological and market trends in foldable phones. In the future, with continued technological advancements and market expansion, Huawei is poised to write even more brilliant chapters in the foldable phone market.