Xiaomi's Market Share Jumps to Second in China, High-End Strategy Yields Results

Xiaomi's Market Share Jumps to Second in China, High-End Strategy Yields ResultsOn February 27th, Xiaomi announced at a press conference that its smartphone market share has risen to second place in China, signifying significant progress in its high-end strategy. Xiaomi founder Lei Jun personally revealed the news, highlighting the crucial role of the Xiaomi 15, its most successful flagship phone, in boosting market share

Xiaomi's Market Share Jumps to Second in China, High-End Strategy Yields Results

On February 27th, Xiaomi announced at a press conference that its smartphone market share has risen to second place in China, signifying significant progress in its high-end strategy. Xiaomi founder Lei Jun personally revealed the news, highlighting the crucial role of the Xiaomi 15, its most successful flagship phone, in boosting market share.

Data released by Lei Jun at the conference showed that as of January 2025, Xiaomi's market share in China reached 16.8%. This achievement surpassed competitors like vivo, OPPO, and Apple, placing Xiaomi second only to Huawei. The ranking showed Huawei in first place with a larger market share, followed by vivo, OPPO, and Apple in third, fourth, and fifth place respectively.

This success wasn't accidental. Xiaomi has long adhered to a "technology-driven" philosophy, investing heavily in R&D. Lei Jun revealed that Xiaomi plans to invest a total of 105 billion yuan in R&D from 2021 to 2025, with an estimated 30 billion yuan allocated in 2025 alone. This substantial investment will primarily support continuous innovation in core technologies, ensuring Xiaomi maintains a leading position in the fiercely competitive market.

Particularly noteworthy is Xiaomi's focus on Artificial Intelligence (AI) and related businesses as a key area for future development. The company plans to increase AI R&D investment to a quarter of its total R&D budget. This signifies a strong commitment to AI technology development and its integration into future products and services to deliver a smarter and more convenient user experience. This demonstrates Xiaomi's ambition extends beyond its current market position, focusing on long-term growth and proactively positioning itself in future technological trends.

The Xiaomi 15, as Xiaomi's most successful flagship phone, played a vital role in driving the increase in market share. Its superior performance, innovative design, and comprehensive features won over consumers and successfully opened doors to the high-end market. The Xiaomi 15's success validates the correctness of Xiaomi's high-end strategy and demonstrates its competitiveness in the premium market segment.

Xiaomi's rise to second place in the Chinese market is not only an affirmation of its long-standing commitment to technological innovation and its high-end strategy but also a promising sign of its future growth. Xiaomi will continue to increase R&D investment, delve deeper into cutting-edge technologies like AI, and strive to provide users with better products and services. It aims to further solidify its position in the domestic smartphone market and actively explore global markets, showcasing its ambition to become a global tech giant.

This press conference showcased not only Xiaomi's outstanding performance in market competition but also its strong technological capabilities and future development plans. Xiaomi's success is not only its own achievement but also sets an example for Chinese smartphone manufacturers in global competition, demonstrating the rise of Chinese technological prowess. Xiaomi will continue its efforts to lead industry development through technological innovation and create a better technological life for users. Xiaomi's future is promising.