Xiaomi 15 Ultra Officially Launched: Starting at 6499, but Next Generation Expected to See Price Increase

Xiaomi 15 Ultra Officially Launched: Starting at 6499, but Next Generation Expected to See Price IncreaseTonight, Xiaomi officially launched the highly anticipated Xiaomi 15 Ultra. The flagship phone's starting price is 6499, aligning with expectations and avoiding a price hike

Xiaomi 15 Ultra Officially Launched: Starting at 6499, but Next Generation Expected to See Price Increase

Tonight, Xiaomi officially launched the highly anticipated Xiaomi 15 Ultra. The flagship phone's starting price is 6499, aligning with expectations and avoiding a price hike. Four different configurations were released: 12GB+256GB at 6499; 16GB+512GB at 6999; 16GB+1TB at 7799; and a 16GB+1TB dual-satellite version, also priced at 7799. However, Xiaomi Group President Lu Weibing admitted during the launch event that, despite maintaining the 6499 starting price, this is the limit given the continuously rising costs across the board. He explicitly stated that the price of the next generation Xiaomi "Ultra" flagship phone will inevitably increase. This means the Xiaomi 15 Ultra will be the last in the "Ultra" series to start at 6499.

This news has undoubtedly brought a mix of surprise and regret to users following Xiaomi's high-end flagship phones. The surprise lies in Xiaomi 15 Ultra's adherence to a consumer-friendly pricing strategy in the current challenging market environment, offering a high-value flagship experience. The regret stems from the apparent unsustainability of this pricing strategy, with future price increases for the "Ultra" series inevitable.

Lu Weibing also reviewed Xiaomi's five-year journey in its high-end strategy during the launch event. He noted that Xiaomi phones have progressed in the high-end market from establishing a foothold in the 4000-6000 price range to gradually challenging the >6000 segment. Over the next five years, Xiaomi will continue to cultivate the high-end market, aiming for a comprehensive breakthrough in the ultra-high-end market above 6000. To achieve this goal, Xiaomi will strive to match industry benchmarks like Apple in terms of products and services, aiming to deliver an experience on par with premium brands. This statement demonstrates Xiaomi's determination and confidence in entering the high-end market, as well as its long-term vision for future development.

The 6499 price tag for a Xiaomi 15 Ultra with such high-end specifications is undeniably highly competitive. This is reflected not only in its powerful hardware but also in Xiaomi's precise understanding of user needs and keen observation of market trends. Despite increasing cost pressures, Xiaomi's persistence in avoiding a price increase demonstrates its commitment and responsibility to its users, highlighting its strategic determination in the high-end market competition.

However, Lu Weibing's announcement also foreshadows future challenges. The pressure of rising costs is an objective reality, and sustaining low prices indefinitely is not a viable long-term strategy. The Xiaomi 15 Ultra's pricing strategy may be a strategic choice by Xiaomi in the high-end market competition, paving the way for a more aggressive foray into the ultra-high-end market. Time will tell whether Xiaomi can achieve its goal of breaking through in the high-end market and achieving comprehensive coverage in the >6000 price range. Undeniably, the launch of the Xiaomi 15 Ultra marks a significant milestone in Xiaomi's high-end market competition. Lu Weibing's candid statement also provides consumers with a reference for future market trends, giving them a clearer expectation of Xiaomi's future product pricing. The launch of the Xiaomi 15 Ultra is not just the release of a phone; it is a significant step in Xiaomi's high-end strategy. It carries Xiaomi's aspirations for the high-end market and its hopes for future development.