Xiaomi 15 Ultra and SU7 Ultra to Debut Globally at MWC 2025 with Simultaneous Global Sales Launch!

Xiaomi 15 Ultra and SU7 Ultra to Debut Globally at MWC 2025 with Simultaneous Global Sales Launch!Xiaomi Group Partner and President, Lu Weibing, announced on the evening of February 27th that the highly anticipated Xiaomi 15 Ultra smartphone and SU7 Ultra vehicle will make their global debut at Mobile World Congress 2025 (MWC 2025), with simultaneous global sales commencing immediately. This signifies Xiaomi's full-scale assault on the global high-end market with these flagship products, marking a significant step in their premiumization strategy

Xiaomi 15 Ultra and SU7 Ultra to Debut Globally at MWC 2025 with Simultaneous Global Sales Launch!

Xiaomi Group Partner and President, Lu Weibing, announced on the evening of February 27th that the highly anticipated Xiaomi 15 Ultra smartphone and SU7 Ultra vehicle will make their global debut at Mobile World Congress 2025 (MWC 2025), with simultaneous global sales commencing immediately. This signifies Xiaomi's full-scale assault on the global high-end market with these flagship products, marking a significant step in their premiumization strategy. This global launch represents a crucial milestone, extending Xiaomi's high-end strategy from the Chinese market to the world stage and signifying a more prominent role for Xiaomi in global high-end phone and automotive market competition.

Lu Weibing shared this exciting news on social media, emphasizing the importance of the simultaneous global launch of the Xiaomi 15 Ultra, which will directly propel the globalization of Xiaomi's high-end strategy, exceeding the significance of any previous product launch. This move not only showcases Xiaomi's strong confidence in its products and technology but also demonstrates its determination and capability to enter the global high-end market.

Prior to this announcement, Xiaomi launched the Xiaomi 15 Ultra smartphone and SU7 Ultra vehicle in the Chinese market on the evening of February 27th. The strong performance of these two products in the domestic market has laid a solid foundation for their global expansion and indicates significant global anticipation.

Let's review the impressive specifications of the Xiaomi 15 Ultra smartphone. Available in four colorsClassic Black and Silver, Pine Green, White, and Blackit caters to diverse aesthetic preferences. Featuring a fully immersive 2K curved screen, it delivers a captivating visual experience. Powered by the Qualcomm Snapdragon 8 Gen 3, it guarantees powerful performance, easily handling even the most demanding applications. Furthermore, a large 6000mAh Xiaomi Golden Sand River battery provides long-lasting battery life, eliminating concerns about low power. In terms of imaging, the Xiaomi 15 Ultra sports a Leica-optics professional quad-camera system for exceptional photographic experiences.

The SU7 Ultra aims to be the "fastest four-door production car on Earth." Equipped with Xiaomi's Super Three-Motor System, it elevates performance to a new level, delivering an exhilarating driving experience. Its design is equally impressive, offering three color schemes: Classic (Obsidian Black, Pearl White), Luxury (Space Silver, Parrot Green), and Sports Car (Lightning Yellow) to satisfy individual preferences. Furthermore, it boasts a range of luxurious features, including a large front splitter, front air dam, U-shaped wind knife, rear active diffuser, carbon fiber fixed large rear wing, and a 24K gold emblem, underscoring its high-end positioning and uncompromising pursuit of excellence.

The domestic prices of the Xiaomi 15 Ultra and SU7 Ultra start at 6499 and 529,900 respectively, reflecting Xiaomi's commitment to the high-end market. The global debut at MWC 2025 will further test the effectiveness of Xiaomi's high-end strategy and garner greater global attention and recognition. This global launch is not merely a product release but a significant milestone in Xiaomi's global brand strategy.

Through this simultaneous global launch, Xiaomi can rapidly capture global high-end market share, further enhance its brand image and influence, and lay a stronger foundation for future development. The success of the Xiaomi 15 Ultra and SU7 Ultra is not just a product success but a crucial step in Xiaomi's global high-end strategy, signifying the dawn of a new era of globalization for the company.

Xiaomi's globalization strategy extends beyond products, encompassing a deep understanding and precise grasp of global market demands. Xiaomi will launch customized products and services tailored to the specific needs of different regions, catering to the diverse needs of global users. This demonstrates Xiaomi's strategic vision and forward-thinking approach in the global market competition, providing strong support for its future sustainable global development.

Undoubtedly, the global debut of the Xiaomi 15 Ultra and SU7 Ultra will be a highlight of MWC 2025, attracting worldwide attention and having a profound impact on the smartphone and high-end automotive markets. This is not only a significant breakthrough for Xiaomi but also a crucial step for Chinese technology brands on the world stage. The success of this launch will directly influence Xiaomi's future trajectory and provide valuable experience and lessons for other Chinese technology companies. Xiaomi's journey of globalization has only just begun.