Samsung Display to Showcase 5000-nit Peak Brightness OCF OLED Panel at MWC2025, Leading a New Wave in Display Technology

Samsung Display to Showcase 5000-nit Peak Brightness OCF OLED Panel at MWC2025, Leading a New Wave in Display TechnologySamsung Display announced today that it will showcase its groundbreaking smartphone OLED panel technology at Mobile World Congress (MWC) 2025. The highlight of this panel is its astonishing 5000-nit peak brightness, achieved through its advanced On-Cell Film (OCF) technology, eliminating the need for a separate polarizer

Samsung Display to Showcase 5000-nit Peak Brightness OCF OLED Panel at MWC2025, Leading a New Wave in Display Technology

Samsung Display announced today that it will showcase its groundbreaking smartphone OLED panel technology at Mobile World Congress (MWC) 2025. The highlight of this panel is its astonishing 5000-nit peak brightness, achieved through its advanced On-Cell Film (OCF) technology, eliminating the need for a separate polarizer. This technology represents a significant leap forward for Samsung Display and is poised to revolutionize the future of smartphone displays.

OCF technology is an innovative breakthrough in display technology. Unlike traditional OLED panels that require a separate polarizer to control light, OCF integrates the polarizer's function into the OLED panel's internal structure. By building a special layer within the panel that blocks external light reflection, OCF minimizes light loss, allowing more emitted light to pass through, resulting in a brighter, clearer image.

This innovative approach offers several key advantages. Firstly, reduced light loss significantly improves the luminous efficiency of the OLED panel. Samsung Display claims a 50% increase in brightness at the same power consumption compared to traditional technologies. This means higher brightness for the same power, leading to a more vivid and lifelike visual experience. Secondly, power consumption is reduced by 37% at the same brightness level, extending device battery life. This is particularly appealing to smartphone users prioritizing longer battery life.

Furthermore, OCF technology reduces the overall thickness of the OLED panel. The absence of a separate polarizer layer results in a simpler structure, enabling a slimmer and lighter design a crucial selling point for users seeking portable devices. This thinner design also provides greater freedom and possibilities for mobile phone manufacturers in product design.

The OCF panel Samsung Display will showcase at MWC2025 achieves an incredible 5000-nit peak brightness at 10% pixel ratio. Even under normal usage, brightness easily surpasses 3000 nits, ensuring clear visibility even under direct sunlight, significantly enhancing outdoor usability and comfort. This is a boon for users who frequently use their phones outdoors.

Previously, OCF technology was primarily used in foldable phone displays, achieving significant success. Samsung Display is now expanding its application to straight smartphones and rollable laptop screens, demonstrating its technological prowess and market expansion ambition. This signifies the broader applicability of OCF technology across various electronic devices, providing consumers with superior display experiences.

Lee Ju-hyung, Executive Vice President and Head of the Samsung Display's Small and Medium-Sized Display Business, stated regarding MWC2025 participation: "Under the slogan 'L.E.A.D, the Next Wave of Display', we will demonstrate how OCF technology fully meets the needs for lower power consumption, eco-friendliness, outdoor visibility, and slim design, showcasing the innovative direction of next-generation displays to our clients and consumers." This underscores Samsung Display's confidence in OCF technology and its ambition to lead display technology advancements.

Lee further emphasized Samsung Display's commitment to developing innovative technologies that meet the demands of the AI era and maintaining its differentiated leadership in display technology. This statement reinforces Samsung Displays ongoing investment in R&D to continually break technological barriers and deliver superior display products to consumers.

In conclusion, Samsung Display's 5000-nit peak brightness OCF OLED panel at MWC2025 represents a major breakthrough in display technology. The significantly improved luminous efficiency, lower power consumption, slimmer design, and superior outdoor visibility will revolutionize smartphones and other electronic devices. OCF technology not only enhances user experience but also offers greater design possibilities for manufacturers, ushering in a new era of energy-efficient, high-performance displays. Through continuous innovation and technological leadership, Samsung Display is reshaping the future of display technology, painting a brighter, clearer picture of our digital future. This is not only a step forward for Samsung Display but a leap for the entire display technology industry. We can expect to see more OCF-based products in the future, promising consumers a spectacular visual feast.