Xiaomi CEO Lei Jun Unveils Parrot Green Xiaomi SU7 Ultra; Flagship Model Challenges Million-Dollar Luxury Cars

Xiaomi CEO Lei Jun Unveils Parrot Green Xiaomi SU7 Ultra; Flagship Model Challenges Million-Dollar Luxury CarsOn March 1st, Xiaomi Group founder, chairman, and CEO Lei Jun announced on his personal Weibo account that he had chosen a Parrot Green Xiaomi SU7 Ultra. This immediately sparked widespread attention, signaling the official commencement of deliveries for Xiaomi's first mass-produced vehicle

Xiaomi CEO Lei Jun Unveils Parrot Green Xiaomi SU7 Ultra; Flagship Model Challenges Million-Dollar Luxury Cars

On March 1st, Xiaomi Group founder, chairman, and CEO Lei Jun announced on his personal Weibo account that he had chosen a Parrot Green Xiaomi SU7 Ultra. This immediately sparked widespread attention, signaling the official commencement of deliveries for Xiaomi's first mass-produced vehicle. On March 2nd, Lei Jun visited the Xiaomi Automobile factory in Yizhuang to personally oversee the production progress of the SU7 Ultra, reiterating his Parrot Green order and adding a vibrant touch to the highly anticipated launch.

Interestingly, Lei Jun revealed during interactions with netizens that his SU7 Ultra did not include the optional front wind tunnel. When asked if he received an employee discount, he firmly stated, "Xiaomi does not offer employee pricing," highlighting the company's commitment to fair sales practices.

Customers ordering the Xiaomi SU7 Ultra currently receive substantial optional equipment as gifts, including a carbon fiber rear wing (12,000), racing stripes (2,000), an 11-piece carbon fiber interior package (28,000), a carbon fiber dual-vent hood (42,000), a carbon fiber roof (25,000), and an in-car smart refrigerator (2,000), totaling over 110,000 in luxury upgrades.

Besides the standard 529,900 model, Xiaomi offers a top-of-the-line version priced at 629,900, including a 100,000 racing package. Xiaomi claims this top-spec SU7 Ultra's performance and configuration rival that of the Porsche Taycan Turbo GT Weissach package (priced at 1,998,000), offering million-dollar luxury car performance and features at less than one-seventh the price a highly competitive proposition.

Even more striking is the upcoming limited edition. Following Xiaomi's successful Nrburgring Nordschleife lap, the company plans to release the Xiaomi SU7 Ultra Nrburgring Limited Edition, priced at 814,900, further showcasing its impressive performance and brand appeal. This limited edition will represent the pinnacle of Xiaomi's automotive technology, offering a unique option for performance enthusiasts.

Deliveries of the Xiaomi SU7 Ultra officially commenced on March 2nd at 10:00 AM nationwide. This marks Xiaomi's entry into mass production and the high-end automotive market, opening a new chapter in its automotive journey.

Lei Jun's choice of the eye-catching Parrot Green color reflects the Xiaomi SU7 Ultra's positioning: young, individualistic, and technologically advanced. His factory visit and transparent responses about vehicle configuration demonstrate Xiaomi's dedication to product quality and user experience. This is not only a show of confidence but also a commitment to customers.

The SU7 Ultra's launch is a significant milestone for Xiaomi Automobiles and a strong challenge to the Chinese new energy vehicle market. With its high value-for-money strategy, Xiaomi directly competes with million-dollar luxury cars, reshaping perceptions of domestic new energy vehicles and offering consumers more premium, personalized options. Lei Jun's personal involvement underscores Xiaomi's commitment to its automotive endeavors. The company's sustained ability to compete and establish a strong foothold in the high-end market remains to be seen, but the SU7 Ultra's impact on the new energy vehicle market is undeniable. Lei Jun's personal choice and Xiaomi's attention to detail have generated significant interest, laying a solid foundation for future success. This marks the beginning of Xiaomi's new journey in the high-end new energy vehicle market.

This delivery marks a crucial step from R&D to mass production, giving Xiaomi's automotive division a significant boost. Xiaomi will continue to invest in technological advancements and enhance product quality and user experience. Lei Jun's bold choice of Parrot Green highlights Xiaomi's youthful and vibrant brand image, expected to appeal to younger consumers. The successful delivery of the SU7 Ultra provides valuable experience and insight for other Chinese automobile brands, signifying the thriving potential of China's new energy vehicle industry. The future of Xiaomi Automobiles is certainly one to watch.