Xiaomi Announces Limited-Time Re-configuration Opportunity for SU7 Ultra Pre-order Customers: Lei Jun Details Options and Production Status in Livestream

Xiaomi Announces Limited-Time Re-configuration Opportunity for SU7 Ultra Pre-order Customers: Lei Jun Details Options and Production Status in LivestreamTonight, Xiaomi founder, Chairman, and CEO Lei Jun announced in a livestream that a limited-time re-configuration opportunity will be offered next week to customers who have pre-ordered the Xiaomi SU7 Ultra. This re-configuration event aims to allow users to reconsider their chosen specifications and ensure they receive their ideal vehicle

Xiaomi Announces Limited-Time Re-configuration Opportunity for SU7 Ultra Pre-order Customers: Lei Jun Details Options and Production Status in Livestream

Tonight, Xiaomi founder, Chairman, and CEO Lei Jun announced in a livestream that a limited-time re-configuration opportunity will be offered next week to customers who have pre-ordered the Xiaomi SU7 Ultra. This re-configuration event aims to allow users to reconsider their chosen specifications and ensure they receive their ideal vehicle. Lei Jun emphasized the importance of users carefully reviewing their order details and considering whether each option truly meets their needs. This provides a valuable opportunity for those who have already pre-ordered to adjust their choices and avoid future regrets due to impulsive decisions or lack of information.

Lei Jun shared data from pre-orders, revealing popular configuration choices. A significant 63% of users opted for perforated engine covers, highlighting the importance of personalized aesthetics and enhanced cooling. A striking 89% chose the carbon fiber rear spoiler, reflecting a desire for improved performance and visual appeal. High-performance tires were also highly favored, with an 80% selection rate, indicating a focus on extended range and driving comfort. Notably, 18.3% of users chose not to include racing stripes, suggesting a preference for a cleaner, more minimalist design.

However, Lei Jun acknowledged production bottlenecks for the carbon fiber engine hood, with insufficient capacity to meet all demands. He urged users to carefully consider this option, as extended waiting times could impact delivery schedules. This transparent communication reflects Xiaomi's commitment to user experience, preventing delays caused by pursuing high-end options without considering the production realities.

Lei Jun also shared his personal SU7 Ultra configuration for reference: "I chose parrot green, an electric front trunk, a rear spoiler, no racing stripes, because I go to a lot of meetings, and yellow rims." His choices demonstrate a balance between practicality and personalization. The parrot green color showcases individual style, the electric trunk highlights practicality, and the yellow rims add a sporty touch. This insight offers valuable guidance to undecided customers.

This limited-time re-configuration event underscores Xiaomi's commitment to user experience and its proactive approach to addressing production challenges. Through data analysis and Lei Jun's personal configuration example, Xiaomi aims to help users make informed decisions, ensuring each customer receives their ideal vehicle. This is not merely a configuration adjustment; its a demonstration of effective communication, trust-building, and enhanced brand loyalty. Next week's event will be a significant milestone in the SU7 Ultra customer journey.

The deeper significance of this re-configuration opportunity lies in Xiaomi's responsiveness to customer needs and its continuous improvement of products and services. By understanding user preferences, Xiaomi can optimize production strategies, increase efficiency, and ultimately deliver higher-quality products and services. This is strategically crucial for Xiaomi's long-term growth. The event demonstrates Xiaomi's commitment to learning, growing in the automotive sector, and becoming a truly customer-centric company. For users, this is a valuable opportunity to ensure complete satisfaction. We anticipate a successful re-configuration event next week, allowing more customers to receive their desired Xiaomi SU7 Ultra.