Honor Unveils "Honor Alpha Plan," Investing $10 Billion in a Global AI Terminal Ecosystem

Honor Unveils "Honor Alpha Plan," Investing $10 Billion in a Global AI Terminal EcosystemAt Mobile World Congress (MWC) 2025, Honor launched its ambitious new strategic plan, the "Honor Alpha Plan," signifying a complete transformation from a smartphone manufacturer to a global AI terminal ecosystem company. Honor CEO, Li Jian, made his first public appearance at the conference to announce a $10 billion investment over the next five years, partnering with global collaborators to build this AI device ecosystem a vision that has garnered significant industry attention

Honor Unveils "Honor Alpha Plan," Investing $10 Billion in a Global AI Terminal Ecosystem

At Mobile World Congress (MWC) 2025, Honor launched its ambitious new strategic plan, the "Honor Alpha Plan," signifying a complete transformation from a smartphone manufacturer to a global AI terminal ecosystem company. Honor CEO, Li Jian, made his first public appearance at the conference to announce a $10 billion investment over the next five years, partnering with global collaborators to build this AI device ecosystem a vision that has garnered significant industry attention.

The "Honor Alpha Plan" is not merely a slogan but a strategic roadmap with clearly defined phased goals. The first phase focuses on smartphones, solidifying Honor's dominance in the mobile terminal market. The second phase centers on building a smart ecosystem, seamlessly connecting Honor phones with other smart devices for a more convenient and intelligent user experience. The ultimate goal is to construct a smart world, integrating content, services, chips, and systems, centered around people and AI devices, realizing a vision of ubiquitous connectivity.

The core of the plan lies in the fusion of "" (Alpha) and "humanity," symbolizing Honor's integration of artificial intelligence technology with humane design to provide users with more considerate and intelligent services. This philosophy permeates all aspects of the "Honor Alpha Plan," from product design to service experience, reflecting a user-centric development approach. "Alpha" represents not just advanced technology but Honor's understanding of future technology and deep insight into user needs.

Li Jian detailed the strategic significance and implementation path of the "Honor Alpha Plan" at the launch event. He emphasized Honor's continued focus on mobile terminals while actively expanding into the AIoT (Artificial Intelligence of Things) field, building an ecosystem centered around smartphones and encompassing smart homes, wearables, and other areas. This requires not only strong technological innovation but also close collaboration with global partners to promote the application of AI across various sectors.

The $10 billion investment underscores Honor's confidence and determination in the "Honor Alpha Plan." This substantial sum will be allocated to R&D, technological upgrades, market expansion, and other areas, providing solid support for the plan's successful implementation. Honor aims to achieve its ambitious goal of becoming a leading global AI terminal ecosystem company within five years through technological breakthroughs and ecosystem partnerships.

Significantly, Honor also announced that its Honor Magic series will offer seven years of Android system and security updates. This is not only a commitment to user experience but also a testament to Honor's technological capabilities. Seven years of system and security updates represent an industry-leading commitment, effectively extending the lifespan of the phones, enhancing user satisfaction, and delivering lasting value. This demonstrates Honor's focus on long-term user value and its commitment to product quality and service.

In conclusion, the launch of the "Honor Alpha Plan" marks a new phase of development for Honor. Honor is no longer confined to the smartphone sector but is committed to building an AI-centric world that connects people and things. The $10 billion investment, the seven-year system update commitment, and the clear strategic plan all suggest that Honor will secure a prominent position in the future AI era, delivering a more intelligent, convenient, and enjoyable life experience for users. This is not only a transformation and upgrade for Honor itself but also a significant contribution to the development of the entire AIoT industry. We can look forward to Honor, guided by the "Honor Alpha Plan," bringing us more innovative products and services and creating a more intelligent future.