Xiaomi CEO Lei Jun's Livestream Recap: Explosive SU7 Ultra Orders, Exceeding Expectations for Xiaomi 15 Ultra Pre-orders, and Future Nrburgring Challenge

Xiaomi CEO Lei Jun's Livestream Recap: Explosive SU7 Ultra Orders, Exceeding Expectations for Xiaomi 15 Ultra Pre-orders, and Future Nrburgring ChallengeXiaomi founder, chairman, and CEO Lei Jun released a livestream recap on his Weibo account last night, covering various aspects of the company's performance, including sales figures for the Xiaomi SU7 Ultra vehicle, its plans for future racing challenges, and the pre-order situation for the Xiaomi 15 Ultra smartphone. The livestream showcased Xiaomi's strong momentum across multiple sectors, including automotive, mobile phones, and smart home appliances

Xiaomi CEO Lei Jun's Livestream Recap: Explosive SU7 Ultra Orders, Exceeding Expectations for Xiaomi 15 Ultra Pre-orders, and Future Nrburgring Challenge

Xiaomi founder, chairman, and CEO Lei Jun released a livestream recap on his Weibo account last night, covering various aspects of the company's performance, including sales figures for the Xiaomi SU7 Ultra vehicle, its plans for future racing challenges, and the pre-order situation for the Xiaomi 15 Ultra smartphone. The livestream showcased Xiaomi's strong momentum across multiple sectors, including automotive, mobile phones, and smart home appliances.

Lei Jun began by announcing impressive sales figures for the Xiaomi SU7 Ultra. By 5 pm on the day of the livestream, over 19,000 large orders and over 10,000 confirmed orders had been received. This is a strong indication of positive market response to Xiaomi's foray into the high-end automotive market. Notably, the initial customer base is primarily comprised of 30-35 year-olds, with female buyers accounting for nearly 20%, a figure showing a continuous upward trend. Even more noteworthy is that 80-90% of orders come from existing owners of luxury vehicles (BBA, Porsche, Ferrari, etc.), indicating the SU7 Ultra's success in attracting high-end car buyers and demonstrating market recognition of its competitive strengths. Regarding owners of 56E vehicles, Lei Jun stated that Xiaomi invites approximately 50-60% of them to experience the SU7 Ultra. Furthermore, Lei Jun announced that a customization opportunity will be opened next week for users who have already placed confirmed orders, allowing for personalized configuration.

Beyond the impressive sales figures, Lei Jun revealed future racing plans for the Xiaomi SU7 Ultra. The Xiaomi racing team is actively preparing for upcoming challenges, most significantly targeting the renowned Nrburgring Nordschleife. The Zhejiang International Circuit (ZIC) is also on the agenda, but Lei Jun clarified that this challenge requires a mass-produced vehicle, so it's currently postponed. This reflects Xiaomi's high standards for product quality and safety, as well as a cautious approach to racing challenges.

Simultaneously with its automotive progress, Xiaomi also demonstrated strong performance in the mobile phone market. Lei Jun mentioned the explosive pre-orders for the Xiaomi 15 Ultra, exceeding the initial three-day target in just over a day. This reaffirms Xiaomi's enhanced competitiveness in the high-end smartphone market. Lei Jun emphasized the significant investment in imaging R&D, with the Xiaomi 15 Ultra's "Night God" imaging capabilities receiving widespread praise. He also teased a "secret weapon" in Xiaomi's imaging technology reserves a modular optical system to be unveiled at MWC in Barcelona the following day, generating significant industry anticipation and showcasing Xiaomi's leading position and innovative capabilities in imaging technology.

Beyond automotive and mobile phone businesses, Lei Jun also discussed the sales performance of Xiaomi's smart home appliances. He stated that flagship products like central air conditioners were selling exceptionally well, further enhanced by government subsidies, making Xiaomi appliances even more appealing. This illustrates Xiaomi's significant achievements in the smart home sector, with products favored by consumers and benefiting from government support.

In conclusion, Lei Jun's livestream recap highlighted Xiaomi's significant progress across multiple sectors. From automobiles and mobile phones to smart home appliances, Xiaomi demonstrated strong growth and innovation. The successful pre-orders for the SU7 Ultra and Xiaomi 15 Ultra, coupled with the strong sales of smart home appliances, signify breakthrough progress in various market segments. Xiaomi's future endeavors, such as the Nrburgring challenge, represent both a technological test and a symbol of brand strength. Continued investment in R&D and a precise understanding of user needs will further solidify Xiaomi's leading position in the technology industry. This livestream recap serves not only as a performance report but also as a presentation of Xiaomi's future strategic direction, highlighting its commitment to continuous innovation and keen market insight. Lei Jun concluded by expressing confidence in future development and gratitude to all Xiaomi supporters. The recap undoubtedly bolstered external confidence in Xiaomi's future prospects, generating anticipation for more groundbreaking achievements across various sectors. Xiaomis active pursuit of the high-end market is balanced with a focus on user experience, exemplified by initiatives like offering customization opportunities to enhance customer satisfaction. Xiaomi will continue to refine its technological innovation and product experience to provide users with high-quality products and services. Xiaomi's success lies not only in its strong technological capabilities but also in its accurate grasp of market trends and precise understanding of user needs. All of this indicates that Xiaomi is steadily advancing towards becoming a leading global technology company, with a future brimming with potential.