HONOR's MWC2025 Launch: A $10 Billion, Five-Year Bet on an AI Device Ecosystem

HONOR's MWC2025 Launch: A $10 Billion, Five-Year Bet on an AI Device EcosystemHONOR's AI Strategy: A $10 Billion, Five-Year VisionBased on this, Li Jian explained HONOR's AI ecosystem approach. Plato's "reason," "spirit," and "appetite" represent wisdom, emotion, and material needs respectively

HONOR's MWC2025 Launch: A $10 Billion, Five-Year Bet on an AI Device Ecosystem

On March 2nd, just before the official opening of MWC2025, HONOR held a global product launch event in Barcelona themed "HONOR ALPHA PLAN." Li Jian, HONOR's newly appointed CEO, made his public debut and announced a bold plan: a $10 billion, five-year investment to build an AI device ecosystem. The launch showcased HONOR's ambition and execution in the AI field, featuring the new AI assistant "Honor UI Agent" and several new products.

HONOR's AI Strategy: A $10 Billion, Five-Year Vision

HONOR's AI strategy isn't a sudden impulse. Last October 30th, the launch of the Magic7 series and the upgraded AI entity YOYO demonstrated HONOR's deep commitment to AI. YOYO's ability to autonomously complete tasks like placing orders showcased capabilities beyond simple question-answering, effectively acting as a "phone brain." HONOR's early adoption of an AI-centric phone strategy, building a unique multi-layered AI architecture and exploring the application of "Level 5 autonomous driving" concepts to smartphones, paved the way for this ambitious plan.

However, the "ALPHA PLAN," with its massive $10 billion investment, still shocked the industry. CEO Li Jian used a diagram to illustrate HONOR's understanding of AI: human-centric, AI is not an independent entity but a tool to enhance human potential and improve lives, echoing Plato's theory of the tripartite soul.

Based on this, Li Jian explained HONOR's AI ecosystem approach. Plato's "reason," "spirit," and "appetite" represent wisdom, emotion, and material needs respectively. HONOR extrapolated this into three core elements: innovation, design, and the ecosystem itself, arguing that AI can generate more wisdom, love, and happiness. This wasn't just a slogan but a practical application through AI-assisted decision-making and fulfilling physical and mental needs.

The "ALPHA PLAN" aims to transform HONOR from a smartphone manufacturer into an AI device ecosystem company. Through collaboration and ecosystem integration, it seeks to build a user-centric AI ecosystem. The first step is creating a true AGI (Artificial General Intelligence) phone, empowering the phone with stronger on-device AI capabilities, optimizing various sensors for multi-modal perception, ultimately enabling personalized decision-making and autonomous actions. While YOYO has partially realized this vision, personalized options require further breakthroughs.

Furthermore, the plan includes cross-device ecosystem development, ultimately aiming for human-computer symbiosis, giving users a second "brain." Li Jian called on the industry to set aside prejudices and collaboratively build a harmonious and integrated AI ecosystem.

HONOR's AI ecosystem isn't limited to phones; it encompasses mainstream operating systems like Windows and macOS. HONOR has already enabled AI interconnectivity between PCs and phones and plans to release a series of interconnected software for the Apple ecosystem, breaking down barriers between Android, Windows, and Apple. While Xiaomi, OPPO, and vivo are making similar efforts, HONOR's participation signifies the industry's growing consensus on multi-platform interoperability. However, interoperability between Android brands remains challenging; whether HONOR can break this deadlock remains to be seen.

Several AI-Powered New Products Unveiled

Beyond the "ALPHA PLAN," HONOR launched several new products: the HONOR MagicBook Pro 14 laptop, HONOR Pad V9 tablet, HONOR Earbuds Open, and HONOR Watch 5 Ultra smartwatch.

The HONOR MagicBook Pro 14, powered by Intel's 12th-generation Core i series processors, emphasizes its AI capabilities and cross-platform AI application. The HONOR Pad V9, equipped with MagicOS 9.0 and the Dimensity 8350 flagship AI chip, supports a new generation of stylus, improving efficiency in note-taking and office meetings. On-site demonstrations showcased seamless control of phones and tablets from the laptop and the use of AI applications for creative work and mobile office scenarios.

The HONOR Earbuds Open support AI features like real-time simultaneous interpretation, similar to Xiaomi Buds Pro 5, using AI semantic understanding and rapid translation for bilingual communication.

The HONOR Watch 5 Ultra, with a titanium alloy case and sapphire glass, boasts a 15-day battery life, various sports modes, and upgraded sensors for more accurate data and health tracking. While current AI functionality is limited, it's poised to become a crucial part of HONOR's AI ecosystem as a wearable device.

Conclusion: HONOR's AI Ambition and Execution

From the "ALPHA PLAN" to the launch of multiple new products, HONOR demonstrates its ambition and execution in the AI field. It's investing heavily in building a vast AI network to create a cross-device, cross-platform AI ecosystem, aiming to deliver a smarter, more convenient, and better user experience. HONOR's continued showcase of its latest AI achievements during MWC2025 is highly anticipated. With MWC2025 officially underway, we will continue to monitor and report on further developments.