HONOR Alpha Plan: Building an Open and Symbiotic Terminal Ecosystem in the AI Era

HONOR Alpha Plan: Building an Open and Symbiotic Terminal Ecosystem in the AI EraAt MWC2025, HONOR CEO George Zhao made his debut, officially unveiling the HONOR ALPHA PLAN, announcing HONOR's transformation from a smartphone manufacturer to a leading global AI terminal ecosystem company. This strategy, centered on a human-centric approach, aims to deeply integrate AI technology into terminal devices, maximizing human potential and building an open, co-creative, and shared AI terminal ecosystem

HONOR Alpha Plan: Building an Open and Symbiotic Terminal Ecosystem in the AI Era

At MWC2025, HONOR CEO George Zhao made his debut, officially unveiling the HONOR ALPHA PLAN, announcing HONOR's transformation from a smartphone manufacturer to a leading global AI terminal ecosystem company. This strategy, centered on a human-centric approach, aims to deeply integrate AI technology into terminal devices, maximizing human potential and building an open, co-creative, and shared AI terminal ecosystem.

Zhao elaborated on the profound implications of the HONOR Alpha Plan. He positioned HONOR as the trunk of the AI ecosystem tree, connecting AI with humanity and transforming AI elements into innovative experiences readily accessible to users. He emphasized that the HONOR Alpha Plan is not merely a technological iteration but a reconstruction of AI civilization, aiming to explore the AGI era with global partners and create a new paradigm for human civilization. The pulsating "" character on the large screen at the launch aptly symbolized this dual meaning: the first letter of the Greek alphabet representing HONOR's relentless pursuit of technological excellence, and its hidden "person" structure echoing HONOR's human-centric innovation philosophy. This fusion of Eastern and Western wisdom perfectly encapsulates HONOR's new vision: the integration of technology and a human-centric approach.

The implementation of the HONOR Alpha Plan will be carried out in three phases:

Phase 1: Building Truly Intelligent Smartphones

The primary goal is to deeply embed human-centric AI technology into smartphones, fully unleashing human potential. HONOR showcased several key AI technology achievements:

• Human-Computer Interaction: A GUI-based personal smartphone AI agent, developed in collaboration with Google Cloud and Qualcomm, integrates user schedules and travel information to enable one-sentence completion of tasks such as restaurant reservations on third-party platforms, significantly enhancing convenience. HONOR plans to expand this intelligent agent experience to more international market devices.

• Mobile Imaging: HONOR launched its new imaging technology brand, AiMAGE, and worked closely with Google Cloud and others to integrate more AI functions into its phones, enriching the diversity of imaging products. From March this year, AI super-resolution technology supported by the Snapdragon 8 Gen 2 will be gradually applied to the HONOR Magic7 Pro series, bringing users a new experience in old photo restoration.

• Ecosystem Interconnection: HONOR introduced the world's first full-ecosystem file sharing technology, enabling high-speed file transfer between single devices and across multiple systems including iOS and Android. Furthermore, HONOR announced that AI face-swap detection technology will soon launch internationally and will be equipped on the latest flagship straight and foldable screen phones to protect user information security.

Phase 2: Building a New Paradigm for the AI Ecosystem

With the advent of the physical AI era, HONOR is expanding its vision to broader industrial fields, breaking down industry boundaries, and collaborating with industry partners to build a new paradigm for the AI ecosystem, driving the intelligent upgrading of the entire industry. HONOR actively advocates for open AI capabilities, enabling more devices to be empowered and achieve seamless collaboration. HONOR is working with global partners to build a value-sharing ecosystem, pledging to invest over $10 billion in ecosystem construction over the next five years.

Phase 3: Exploring the AGI Era, Co-creating a New Paradigm for Human Civilization

When the era of Artificial General Intelligence (AGI) arrives, HONOR will challenge the limits of human potential and work with global forces to explore and create a new paradigm for human civilization, leading human society towards a more intelligent and brighter future. Zhao stated that HONOR's goal is to achieve symbiosis between carbon-based life and silicon-based intelligence, requiring the collective efforts of all humanity to maximize human potential and embrace the arrival of a wise world.

A "Tree of Wisdom" lighting ceremony symbolically represented this ambitious goal. Representatives from Google Cloud, Qualcomm, CKH Group, Deutsche Telekom, Orange, Telefnica, and Vodafone joined Zhao in lighting the tree, symbolizing the close collaboration of industry partners in building a global AI terminal ecosystem.

The HONOR Alpha Plan reflects Zhao's strategic qualities: a macroscopic technological vision combined with a microscopic focus on human needs. Unlike companies jumping on the large model bandwagon, HONOR chooses to invest resources in more valuable technological breakthroughs and collaborative ecosystem building. From co-creating a new paradigm for AI terminals, to a new paradigm for the AI ecosystem, and ultimately a new paradigm for human civilization, HONOR demonstrates its long-term strategic commitment.

Alex Katouzian, General Manager, Mobile, Compute and XR, Qualcomm Technologies, Inc., stated: Today, HONOR is outlining a bold new vision to infuse AI into every aspect of the end-user experience. We are thrilled to partner with HONOR to bring our technologies into future-forward AI-powered devices.

The launch of the HONOR Alpha Plan marks HONOR's crucial leap from a smartphone giant to a leader in the AI ecosystem. It's not a simple AI technology iteration but a reconstruction of AI civilization based on openness. Starting with the Eastern philosophical concept of the "person" structure, HONOR replaces the technological island of single breakthroughs with a globally collaborative ecosystem rainforest, building an open bridge to the AGI era at the crossroads of Eastern and Western civilizations.

HONOR, adhering to a consumer-centric value philosophy, committed to providing seven years of Android operating system and security updates for its Magic series, starting with the EU market. Simultaneously, HONOR is committed to leading the ecosystem towards a greener and more sustainable direction, specifically stating its goal of achieving carbon neutrality by 2040, five years ahead of its initial target, and pledging to drive carbon neutrality across its entire industrial chain by 2050.

The grand blueprint of the HONOR Alpha Plan is leading the transformation of the AI era terminal ecosystem, and a new era of wisdom for all humanity is gradually unfolding. This transformation, beginning in Barcelona, may go further than we imagine.