Xiaomi President Lu Weibing's 2025 MWC Interview: 200 Million Smartphone Target, High-End Market Breakthrough, and Global Strategy

Xiaomi President Lu Weibing's 2025 MWC Interview: 200 Million Smartphone Target, High-End Market Breakthrough, and Global StrategyXiaomi Group President Lu Weibing recently attended the 2025 Mobile World Congress (MWC), where he not only unveiled new Xiaomi products for overseas markets but also gave a media interview detailing Xiaomi's strategic plans and future outlook across smartphones, automobiles, home appliances, and more. The interview covered Xiaomi's smartphone shipment targets, high-end market strategy, tablet and smart wearable development, Xiaomi automobile's international expansion plans, and the globalization strategy for its large home appliance business, offering a comprehensive insight into Xiaomi's future roadmap

Xiaomi President Lu Weibing's 2025 MWC Interview: 200 Million Smartphone Target, High-End Market Breakthrough, and Global Strategy

Xiaomi Group President Lu Weibing recently attended the 2025 Mobile World Congress (MWC), where he not only unveiled new Xiaomi products for overseas markets but also gave a media interview detailing Xiaomi's strategic plans and future outlook across smartphones, automobiles, home appliances, and more. The interview covered Xiaomi's smartphone shipment targets, high-end market strategy, tablet and smart wearable development, Xiaomi automobile's international expansion plans, and the globalization strategy for its large home appliance business, offering a comprehensive insight into Xiaomi's future roadmap.

Smartphone Business: Aiming for 200 Million Shipments in 2026-2027

Lu Weibing stated that Xiaomi's primary goal for its smartphone business is to achieve annual shipments of 200 million units, aiming to reach this target between 2026 and 2027. He noted that Xiaomi's 2024 smartphone shipments reached approximately 169 million units, representing the fastest growth among brands last year, laying a solid foundation for achieving the 200 million goal.

Looking ahead at the future smartphone market landscape, Lu Weibing predicted that Apple, Samsung, and Xiaomi would maintain a stable position around 200 million annual shipments, forming the first tier. The second tier would consist of 2-3 brands with approximately 100 million annual shipments, while the remaining brands would be around 50 million units. This prediction reflects Xiaomi's high confidence in its future development and a clear understanding of the global smartphone market competition.

High-End Market: Focusing on Ultra-High-End, Key Breakthrough in the Next Three to Five Years

Regarding Xiaomi's high-end market strategy, Lu Weibing highlighted the differences between domestic and overseas markets. He pointed out that Xiaomi has made significant progress in the domestic high-end market over the past five years, firmly holding a significant share in the 4,000-6,000 RMB price segment. However, there is still room for improvement in the ultra-high-end market above 6,000 RMB. Therefore, Lu Weibing stated that Xiaomi will focus on breaking into the ultra-high-end market in the next three to five years, striving for a breakthrough in this segment.

Tablets and Smart Wearables: Capitalizing on Momentum, Aiming for Global Top Ranks

Lu Weibing believes that progress in the smartphone business will strongly drive the development of tablets and smart wearables. Currently, Xiaomi tablets rank fifth globally, with a goal of reaching the top three by 2025. In the smart wearable sector, Xiaomi maintains a leading position, particularly with smart bands, holding approximately 40% of the global market share and ranking first globally. This demonstrates Xiaomi's significant achievements in building a complete smart hardware matrix around its smartphone ecosystem and its potential to further expand its market share.

Xiaomi Automobile: Focusing on Domestic Market, Overseas Expansion Planned for 2027

Regarding Xiaomi's automobile overseas expansion plan, Lu Weibing emphasized that Xiaomi automobiles will prioritize the domestic market, establishing a solid foundation domestically before expanding overseas. He believes that venturing into overseas markets without a strong domestic foundation would present numerous challenges. Lu Weibing revealed that he will be assessing overseas markets during this MWC and plans to officially launch Xiaomi's automobile overseas expansion strategy in 2027. This strategy reflects Xiaomi's pragmatic and steady development philosophy and its emphasis on thorough research and preparation for overseas markets.

Large Home Appliances Business: Domestic Success, Official Overseas Launch in 2025

Lu Weibing further illustrated Xiaomi's "domestic market first, then overseas" strategy using its large home appliance business as an example. He stated that 2025 marks the inaugural year for Xiaomi's large home appliances to enter overseas markets, driven by its success in the domestic market. In 2024, Xiaomi's large home appliances achieved a remarkable growth rate of 50%-60% in the domestic market. This signifies that Xiaomi's large home appliances will directly compete with international giants such as Samsung, Sony, Panasonic, and Siemens, showcasing Xiaomi's confidence and strength.

Xiaomi 15 Ultra Pricing: Surpassing iPhone 16 Pro Max, Reflecting Chinese Strength

Regarding the Xiaomi 15 Ultra's pricing exceeding that of the iPhone 16 Pro Max, Lu Weibing explained that market differences, tariffs, and channel costs all influence the final pricing. He emphasized Xiaomi's confidence in the Xiaomi 15 Ultra, highlighting its superiority over the iPhone 16 Pro Max in various aspects and noting that overseas users accepted its pricing, reflecting the strength of Xiaomi and Chinese technology.

Summary: Steady Progress, Building a Global Ecosystem

This interview clearly outlines Xiaomi's future development strategy: steady progress to achieve breakthroughs in various business areas and gradually build a global smart ecosystem. From increasing smartphone shipment volume to expanding into the high-end market, from perfecting its smart hardware ecosystem to globalizing its automobile and large home appliance businesses, Xiaomi is steadily progressing toward its ambitious goals. Lu Weibing repeatedly emphasized the importance of "doing well in the domestic market first," reflecting Xiaomi's pragmatic corporate spirit and deep understanding of long-term development. Whether Xiaomi can achieve its stated goals remains to be seen.