Xiaomi 15 Ultra's European Pricing Surpasses iPhone 16 Pro Max: Lu Weibing Attributes it to Technological Confidence

Xiaomi 15 Ultra's European Pricing Surpasses iPhone 16 Pro Max: Lu Weibing Attributes it to Technological ConfidenceXiaomi's global launch event for the Xiaomi 15 series on March 2nd saw the Xiaomi 15 Ultra debut with a starting price of 1499 (approximately 11453 RMB) in the European market. This price even surpasses Apple's most expensive model, the iPhone 16 Pro Max

Xiaomi 15 Ultra's European Pricing Surpasses iPhone 16 Pro Max: Lu Weibing Attributes it to Technological Confidence

Xiaomi's global launch event for the Xiaomi 15 series on March 2nd saw the Xiaomi 15 Ultra debut with a starting price of 1499 (approximately 11453 RMB) in the European market. This price even surpasses Apple's most expensive model, the iPhone 16 Pro Max. Xiaomi Group's President for China, Lu Weibing, provided detailed responses regarding this pricing strategy in an interview with Jiemian News.

Lu Weibing first acknowledged the price differences between markets, explaining that this is closely related to factors such as tariffs and channel costs. "There are indeed differences between different markets, including differences in tariffs and channel costs, so there will certainly be variations," he stated. However, he emphasized that the Xiaomi 15 Ultra's higher price in Europe compared to the iPhone 16 Pro Max is not simply a matter of cost, but stems from Xiaomi's technological capabilities and market confidence. "But overall, its higher pricing in Europe compared to the iPhone 16 Pro Max reflects Xiaomi's technological confidence and strength," Lu Weibing firmly asserted.

He further elaborated on the Xiaomi 15 Ultra's core competitive advantages over the iPhone 16 Pro Max. In Lu Weibing's view, the Xiaomi 15 Ultra surpasses the iPhone 16 Pro Max in performance, screen, communication capabilities, charging and battery life, and imaging. "Comparing these two models, whether it's performance, screen, communication, charging and battery life, or imaging, our product is already better than the iPhone 16 Pro Max," he confidently pointed out.

Notably, Lu Weibing also highlighted Xiaomi's efforts in iOS ecosystem compatibility. "And this time we've done a lot of work on iOS ecosystem compatibility, enabling a very smooth transition for iPhone users to our ecosystem." This demonstrates that Xiaomi is not only striving to surpass Apple in hardware but also aiming to provide a more convenient cross-platform switching solution in software and user experience to attract more iPhone users.

In fact, at the Xiaomi 15 Ultra and Xiaomi SU7 Ultra launch event on February 27th, Lu Weibing had already clearly stated that Xiaomi would directly compete with Apple, claiming that the Xiaomi 15 Ultra surpasses the iPhone 16 Pro Max in all aspects. This strong competitive intent signifies Xiaomi's more aggressive offensive in the high-end smartphone market.

Lu Weibing also revealed Xiaomi's mobile phone business goals for the next two to three years: to increase sales volume to 200 million units, forming a "200 million unit league" with Samsung and Apple, and building a more stable market position. "In the mobile phone business, Xiaomi's key goal for the next two to three years is to increase sales volume to 200 million units. By then, the global market will have a '200 million unit league' consisting of Samsung, Apple, and Xiaomi, and the echelon effect will become more pronounced," he stated.

However, Lu Weibing also emphasized that optimizing product structure, particularly the advancement of the high-end strategy, is more important than sheer sales volume. "At the same time, he believes that more important than scale is the product structure, namely the progress of high-end development." This explains the deeper logic behind the Xiaomi 15 Ultra's high pricing strategy.

Lu Weibing repeatedly stressed that Xiaomi will continue to focus on the market segment above 6000 RMB, striving for a breakthrough in this price range. This indicates that Xiaomi has clearly identified the high-end market as a key focus for future development and will invest more resources in researching and launching more competitive high-end products.

The high pricing of the Xiaomi 15 Ultra not only reflects Xiaomi's significant progress in technology research and development and product innovation but also reflects Xiaomi's determination to enter the high-end market and directly compete with international giants like Apple. By comprehensively surpassing its competitors in performance, functionality, and user experience, Xiaomi aims to secure a place in the high-end smartphone market and ultimately achieve parity with Samsung and Apple.

Lu Weibing's statement also demonstrates Xiaomi's full confidence in its product strength and positive expectations for future market development. Whether Xiaomi can successfully challenge Apple's market position will ultimately depend on its comprehensive strength in product innovation, brand building, and marketing. The high price of the Xiaomi 15 Ultra is undoubtedly another bold attempt by Xiaomi to enter the high-end market, and its market performance is worth watching. Whether Xiaomi can ultimately establish a foothold in the high-end market and form a tripartite dominance with Samsung and Apple in terms of sales will be a focal point of industry attention. This not only relates to Xiaomi's own development but will also have a profound impact on the overall smartphone market landscape. Behind the pricing strategy of the Xiaomi 15 Ultra lies Xiaomi's ambition to enter the high-end market and its profound insight into future market competition.

The success or failure of the Xiaomi 15 Ultra will directly affect Xiaomi's position in the high-end market and have a profound impact on the entire mobile phone industry. Lu Weibing's remarks also suggest that Xiaomi will invest more resources in the high-end market in the future and engage in even fiercer competition with competitors such as Apple. This competition in the high-end smartphone market will continue to evolve, and the Xiaomi 15 Ultra is just a significant node in this competition. We will wait and see if Xiaomi can ultimately achieve its high-end market strategic goals.