Xiaomi Group in 2025: A Two-Pronged Attack with Redmi and Xiaomi to Ignite the Smartphone Market

Xiaomi Group in 2025: A Two-Pronged Attack with Redmi and Xiaomi to Ignite the Smartphone MarketIn 2025, the smartphone market is becoming increasingly competitive. Xiaomi Group, employing a dual-brand strategy with Redmi and Xiaomi, is aggressively vying for market share

Xiaomi Group in 2025: A Two-Pronged Attack with Redmi and Xiaomi to Ignite the Smartphone Market

In 2025, the smartphone market is becoming increasingly competitive. Xiaomi Group, employing a dual-brand strategy with Redmi and Xiaomi, is aggressively vying for market share. Recently, Redmi brand general manager Wang Teng and product manager Hu Xinxin revealed plans for numerous new products during a livestream, encompassing core product lines like smartphones and tablets, signaling an impending product storm from Xiaomi Group.

Among the most anticipated are the Redmi Turbo 4 Pro and Xiaomi Civi 5 Pro, two flagship models slated for release in mid-to-late April. These phones focus on ultra-high performance and enhanced imaging capabilities, promising a premium user experience. Furthermore, the K80 Supreme Edition and K90 flagship imaging models are also in the works, demonstrating Xiaomi Group's rapid response to technological advancements and keen market insight.

Let's delve deeper into these upcoming devices and explore their standout features:

Redmi Turbo 4 Pro: A Flagship Choice Combining Endurance and Performance

The Redmi Turbo 4 Pro boasts a Qualcomm Snapdragon 8s Elite chip (SM8735), performance-wise sitting between the Snapdragon 8 Gen 2 and Snapdragon 8 Gen 3. Utilizing an Arm Cortex-X4 super core and Cortex-A720 large core architecture, it significantly outperforms previous mainstream flagship models.

The phone features a 6.8-inch 1.5K resolution straight screen with a narrow bezel design and a metal straight-edged frame, enhancing visual immersion and build quality. Most impressively, it houses a massive 7500mAh battery, a true "end of battery anxiety" solution. Additional features like a dual-camera system further elevate the user experience.

Xiaomi Civi 5 Pro: The Perfect Blend of Slim Design and Imaging Prowess

Launching alongside the Redmi Turbo 4 Pro, the Xiaomi Civi 5 Pro targets young users prioritizing a slim design and excellent imaging. As the latest iteration in the Civi series, the Xiaomi Civi 5 Pro is expected to debut with the Snapdragon 8s Elite chip, offering a significant performance boost over its predecessor. Crucially, it will incorporate a Leica imaging system, addressing the telephoto shortcomings of the Civi 4 Pro.

Its rear triple-camera module includes a 50-megapixel main camera, an ultrawide lens, and a telephoto lens with OIS (optical image stabilization). Coupled with Leica's image processing algorithm, portrait and night photography are expected to reach flagship levels. Furthermore, the phone is anticipated to feature a 6.55-inch 1.5K slightly curved four-curved screen, a metal frame, an AG glass back cover, and ultrasonic fingerprint unlocking. It may even include a battery capacity starting with a "6," promising a refined and convenient user experience.

REDMI K Series: A Comprehensive Upgrade in Performance and Imaging

Wang Teng also revealed two key developments in the Redmi K series: the K80 Supreme Edition is under accelerated development, with a release date earlier than last year's K70 Supreme Edition; and the K90 series aims for a "revolutionary upgrade" to its imaging system. While the release date is still far off, its technological advancements have already generated significant market attention and anticipation.

Previous leaks have revealed some information about these two new models. The Redmi K80 Supreme Edition features a 1.5K resolution OLED straight screen with exceptionally narrow bezels, offering a striking visual impact. The screen supports a 144Hz adaptive refresh rate and high-frequency PWM dimming. It will be powered by a Dimensity 9400+ processor and support features like ultrasonic fingerprint scanning and a vertical telephoto lens.

The Redmi K90 series is equally exciting, potentially featuring a larger 6.8-inch screen, and is undergoing testing for a periscope lens and a 7000mAh battery. Leaked information suggests that the Redmi K90 standard version might utilize a 3nm+ chip co-developed by Qualcomm and Redmi, employing a fully customized architecture. Its performance scores are expected to rival the Snapdragon 8 Elite, but it could also feature the Snapdragon 8 Gen 2 or Snapdragon 8 Gen 2+. Furthermore, the release schedule has been significantly accelerated, with a possible launch in October.

Xiaomi Tablet: Redefining High-End Productivity

Beyond smartphones, Xiaomi's ecosystem continues to expand. The next-generation Xiaomi tablet has passed 3C certification and supports 120W super-fast charging. Its positioned above the current Xiaomi tablet, targeting high-end productivity scenarios and offering users a more powerful experience for work and entertainment.

Dual-Brand Strategy: Precisely Targeting User Needs

The revealed product lineup demonstrates Xiaomi Group's strategy of leveraging both Redmi and Xiaomi brands to precisely target different user needs. The Redmi Turbo series focuses on the high-performance, cost-effective market, using the Snapdragon 8s Elite processor and a large battery capacity to satisfy gamers and heavy users. The Xiaomi Civi series concentrates on slim design and imaging, attracting young users who value aesthetics and photography. The K series Supreme Edition and the future K90 aim to break into the high-end market, further enhancing Xiaomi's competitiveness in this segment.

Conclusion

In the face of saturated global smartphone market competition, Xiaomi and Redmi are solidifying their influence among young users through rapid iteration and precise product positioning. These upcoming devices will undoubtedly inject new vitality into the market and provide consumers with more choices. Let's wait and see how Xiaomi Group continues to lead the smartphone market's development trends.