OnePlus unleashes a triple threat: Compact flagship, price-performance king, and endurance beast which one is worth the hype?

OnePlus unleashes a triple threat: Compact flagship, price-performance king, and endurance beast which one is worth the hype?Once renowned for its "Never Settle" philosophy, OnePlus seemed to lose its way for a while. However, in April 2024, OnePlus is set to launch three distinctly positioned phone models: the OnePlus 13T, a compact flagship; the OnePlus Ace5V, a price-performance champion; and the OnePlus Ace5S, an endurance monster

OnePlus unleashes a triple threat: Compact flagship, price-performance king, and endurance beast which one is worth the hype?

Once renowned for its "Never Settle" philosophy, OnePlus seemed to lose its way for a while. However, in April 2024, OnePlus is set to launch three distinctly positioned phone models: the OnePlus 13T, a compact flagship; the OnePlus Ace5V, a price-performance champion; and the OnePlus Ace5S, an endurance monster. These three new phones cover the 2000 to 4000 yuan price range, boasting "new screens, new designs, and large batteries" as their core selling points. OnePlus aims to achieve differentiated competition in the mid-to-high-end market and attempt to recapture the "Never Settle" mobile experience.

OnePlus 13T: The Return of the Compact Flagship

As the return of the OnePlus T series, the OnePlus 13T champions the "compact flagship" concept, targeting consumers who prioritize portability and high performance. It features a 6.3-inch 1.5K resolution LTPO custom four-narrow-bezel screen, supporting high-frequency eye-protection dimming technology and short-focus optical fingerprint recognition. Performance-wise, it's powered by the Qualcomm Snapdragon 8 Gen 2, offering performance on par with flagships like the Xiaomi 15, but at an expected price below 3500 yuan, aiming for ultimate value.

Surprisingly, this compact phone boasts a massive 6000mAh battery, significantly outlasting competitors like the vivo X200 Pro mini with its 5700mAh battery. To accommodate the large battery, the OnePlus 13T might forgo a periscope lens. Nevertheless, it still features a rear dual-camera module with a 50MP large-sensor main camera and a 50MP 2X portrait lens, sufficient for daily photography needs. The combination of a metal frame and glass back maintains OnePlus's premium feel and provides a comfortable grip. The OnePlus 13T aims to fill the gap in the compact flagship market, attracting budget-conscious users who still demand quality. If government subsidies lower the price to 3499 yuan and up, it will become a strong competitor to the Xiaomi 15 and potentially spark a trend in the mobile phone market.

OnePlus Ace5V: Performance and Endurance Champion in the 2000 Yuan Segment

A derivative of the OnePlus Ace5 series, the OnePlus Ace5V targets the 2000 yuan price segment, focusing on "performance + endurance." It features the MediaTek Dimensity 9350 chip (manufactured using TSMC's 4nm process), offering slightly better performance than the Snapdragon 8 Gen 3, and a massive 7000mAh battery, making it a leader in battery life in its price range. Its main competitor is the Redmi Turbo 4 series, with an expected price around 2000 yuan.

The OnePlus Ace5V also boasts aggressive specifications. It uses a Tianma 1.5K straight screen with a 120Hz refresh rate. While not using a BOE screen, cost control makes it more price-competitive. A short-focus fingerprint sensor and plastic frame align with its "practicality" focus.

OnePlus Ace5S: The Perfect Blend of Flagship Performance and Extreme Endurance

As the first "S" model in the Ace series, the OnePlus Ace5S targets the mid-to-high-end segment, focusing on "flagship performance + extreme endurance." It's powered by the overclocked MediaTek Dimensity 9400+, offering performance comparable to the Snapdragon 8 Gen 2, easily satisfying performance enthusiasts. The battery capacity is expected to reach 7500mAh (if the 80W fast charging option is chosen), making it a "power beast" among smartphones, and its battery life is expected to set new industry standards.

The OnePlus Ace5S features a 50MP large-sensor main camera on the rear, also lacking a telephoto lens. The camera module adopts a minimalist Deco style. While its imaging capabilities don't match flagship models, it's sufficient for daily needs. It also features a 6.83-inch 1.5K+120Hz LTPS straight screen, larger than the Ace5, and uses LTPS circuitry to optimize power consumption. Furthermore, it replaces the classic three-stage button with a "Magic Cube" button that supports one-touch mute, photo taking, and quick app launch, offering a more user-friendly experience. The OnePlus Ace5S is expected to be priced around 2500 yuan, targeting heavy gamers and users with high battery-life needs, offering excellent value for money.

Strategic Breakthrough with OPPO's Support

With the support of its parent company OPPO, OnePlus aims to achieve a breakthrough through a strategy of "market segmentation + extreme selling points," avoiding direct competition with the Find series while simultaneously competing against cost-effective brands like Redmi and iQOO.

How Should Consumers Choose?

For consumers, the OnePlus 13T is the ideal choice if they prioritize a compact and portable design with balanced performance. If budget is a constraint and battery life is crucial, the Ace5V and Ace5S are more attractive. The ultimate choice depends on individual needs and budget.

In conclusion, OnePlus's three new phones each have unique characteristics, covering different user groups and price ranges. Their launch marks a significant adjustment in OnePlus's product strategy and offers consumers more choices. However, the ultimate appeal of each model awaits further market validation.