Huawei Pura Pioneer Ceremony and HarmonyOS Auto Launch Event: Unveiling Pura X Foldable Phone, HarmonyOS 5, and AITO M9

Huawei Pura Pioneer Ceremony and HarmonyOS Auto Launch Event: Unveiling Pura X Foldable Phone, HarmonyOS 5, and AITO M9At 2:30 PM this afternoon, Huawei held its Pura Pioneer Ceremony and HarmonyOS Auto launch event, unveiling the highly anticipated Huawei Pura X foldable phone, a series of IoT devices, and several new models under the HarmonyOS Auto brand. The event encompassed three major sections: smartphones, IoT devices, and HarmonyOS Auto, offering consumers a technological feast

Huawei Pura Pioneer Ceremony and HarmonyOS Auto Launch Event: Unveiling Pura X Foldable Phone, HarmonyOS 5, and AITO M9

At 2:30 PM this afternoon, Huawei held its Pura Pioneer Ceremony and HarmonyOS Auto launch event, unveiling the highly anticipated Huawei Pura X foldable phone, a series of IoT devices, and several new models under the HarmonyOS Auto brand. The event encompassed three major sections: smartphones, IoT devices, and HarmonyOS Auto, offering consumers a technological feast.

I. Huawei Pura X: A New Benchmark for Foldable Phones

The event first unveiled the "unexpected product"the Huawei Pura X foldable phone. This phone, with its innovative design, powerful performance configuration, and rich functional experience, redefines the standard for foldable phones.

The Huawei Pura X is available in four versions: 12+256GB, 12+512GB, 16+512GB, and 16+1TB, priced at 7499, 7999, 8999, and 9999 respectively. Five fashionable colors are available: Zero-degree White, Phantom Black, Moon Shadow Gray, Stylish Red, and Stylish Green.

The biggest highlight of this foldable phone is its unique screen design. The inner screen adopts a 16:10 aspect ratio, measuring 6.3 inches with a 2120x1320 resolution. It supports a 1-120Hz adaptive refresh rate, a peak brightness of 2500 nits, and 1440Hz PWM dimming technology, delivering a smoother and more comfortable visual experience. The outer screen uses a 1:1 aspect ratio, measuring 3.5 inches, and also supports a 1-120Hz adaptive refresh rate, 2500 nits peak brightness, and 1440Hz PWM high-frequency dimming. Compared to most traditional straight-screen phones on the market, the Huawei Pura X offers a 40% increase in content display area, providing a more immersive experience whether watching movies or working on documents.

Besides its excellent screen display, the Huawei Pura X has undergone a comprehensive upgrade in terms of intelligence. Equipped with a newly upgraded Celia voice assistant, powered by the PanGu and DeepSeek dual models, its intelligence level has been significantly improved, making it more anthropomorphic and convenient. Users can use the Celia voice assistant to perform operations such as answering calls and intelligent video caching. Additionally, new features such as AI contactless casting and AI smart payment provide users with a more intelligent and convenient experience. System animations have also been enhanced with a "breathing effect," making human-computer interaction more natural and fluid, and enhancing the sense of intimacy in the user experience.

The Huawei Pura X also features the "AI Eye Movement Page Turning" function for the first time. This innovative function automatically turns pages when the user is reading the screen, providing a more convenient reading experience.

In terms of imaging, the Huawei Pura X continues the "Red Maple Imaging" system, equipped with a 1.5-million multi-color spectral channel lens, a 50MP main camera (f1.6 aperture OIS, RYYB sensor), a 40MP ultra-wide-angle macro camera (f2.2 aperture, RYYB sensor), and a telephoto lens supporting 3.5x optical zoom (f2.4 aperture OIS). The phone maximizes the restoration of the original colors of objects and supports dual-screen simultaneous display, providing users with a more professional shooting experience.

Other features include a Xuanwu waterdrop hinge structure, UTG glass, a 4720mAh large battery, support for 66W wired fast charging and 40W wireless fast charging, satellite communication, second-generation Lingxi communication, and 2-meter IPX8 waterproof rating, comprehensively enhancing the phone's overall performance and user experience.

Richard Yu also revealed at the launch event that the HarmonyOS NEXT-powered HarmonyOS computer will officially debut in May, generating much anticipation.

II. HarmonyOS 5 and Comprehensive Upgrade of IoT Devices

At the launch event, Huawei also announced the new HarmonyOS 5 upgrade plan, expecting to complete the rollout to more models in the second quarter of this year, bringing the latest HarmonyOS ecosystem experience to more users.

In addition to the HarmonyOS 5 upgrade, Huawei also released a series of new IoT devices, further enriching its full-scenario smart life ecosystem:

• Huawei FreeBuds 6: Featuring a waterdrop-shaped semi-open design, priced at 999.

• Huawei Watch GT 5: Adding two new color options and features like emotional pet watch faces and emotional health summaries, priced from 1488.

• Huawei Band 10: Featuring an aluminum alloy body and adding sleep and emotional health monitoring features, priced from 204 after government subsidies.

• Huawei Smart Screen S6 Pro: Upgraded with a large AI model, supporting AI search and other functions, available in 65-inch, 75-inch, 85-inch, and 98-inch sizes, priced from 6999.

• Huawei Sound X Family Theater: Featuring a star ring scattering body design and supporting 7.1.4 channels, priced at 9999.

Furthermore, Huawei's "HarmonyOS Home" also launched new renovation solutions to create a more convenient and intelligent home life experience for users.

III. HarmonyOS Auto: AITO M9, M5 Ultra, and Enjoy S9 Make a Stunning Appearance

In the HarmonyOS Auto segment, Huawei, in collaboration with its partners, has achieved remarkable success in the new energy vehicle sector. As of March 19th this year, HarmonyOS Auto has completed the delivery of 680,000 vehicles. At the launch event, Huawei launched several new models, further solidifying its leading position in the new energy vehicle market.

The AITO M9 2025 was officially launched, positioned as a panoramic smart flagship SUV. This model offers two versions: a large five-seater and a six-seater, as well as extended-range and pure electric power options. Pricing for the five-seater extended-range version is 469,000 for the M9 Max and 519,800 for the M9 Ultra; the pure electric M9 Ultra is priced at 549,800. The six-seater extended-range version is priced at 479,800 for the M9 Max and 539,800 for the M9 Ultra; the pure electric M9 Max is priced at 509,800, and the M9 Ultra at 569,800. Consumers can choose from Yadun Black, Mukyeo Green, Star River Blue, Gilded Black, and the new "Jinrui Red" dual-tone color scheme.

The AITO M9 2025 uses an integrated aluminum alloy die-casting "Xuanwu body" and "Turing chassis," and has obtained the C-IASI ultra-4G safety certification, ensuring vehicle safety. The luxurious cockpit features an immersive head-up display system, first-class privacy glass, a 16.8 million-color ambient light, a three-layer three-dimensional spatial lighting effect, MagLink Mini, dual rear zero-gravity seats, a laser projection giant screen system 2.0, and a compressor refrigerator, providing users with an ultimate driving experience.

In addition, the AITO M9 2025 is equipped with a StarFlash car key, contactless gesture opening, 21-inch low-drag wheels, an intelligent welcome pedal (maximum load 300kg), a fully electric tow hook, and an emergency satellite phone. As the flagship model of HarmonyOS Auto, the AITO M9 2025 is equipped with the latest Huawei ADS 3.3 intelligent driving system, equipped with 15 front sensors + 8 rear sensors, and upgraded VPD valet parking function. It innovatively uses three distributed 4D millimeter-wave radar matrices, allowing it to have better recognition capabilities even in rainy, foggy, and dusty weather.

Besides the AITO M9, Huawei also launched the AITO M5 Ultra, with a pre-sale price starting at 229,800. This model adopts the latest family design language, with the addition of chrome trim to the front splitter, and a new "Phantom Purple" color scheme. It is also equipped with Huawei's high-level intelligent driving system, a 192-line lidar, and a full-aluminum alloy chassis, with a comprehensive range of 1440 kilometers. Those who place an order now can enjoy benefits worth over 30,000, and deliveries will begin on April 3rd.

Furthermore, the AITO M8 will also debut in April.

The Enjoy S9 extended-range version has a pre-sale price starting at 318,000 and is positioned as a C+ class luxury sedan. The car adopts the latest family design language, possesses an excellent aerodynamic exterior, and has a CLTC comprehensive range of