Huawei PuraX: A 16:10 Screen Ratio Ushers in a New Era for Foldable Phones

Huawei PuraX: A 16:10 Screen Ratio Ushers in a New Era for Foldable PhonesOn March 20, 2025, Huawei officially launched the highly anticipated Huawei PuraX phone at its new product launch event. The biggest highlight of this product is its unique 16:10 inner screen aspect ratio, providing a tablet-like user experience

Huawei PuraX: A 16:10 Screen Ratio Ushers in a New Era for Foldable Phones

On March 20, 2025, Huawei officially launched the highly anticipated Huawei PuraX phone at its new product launch event. The biggest highlight of this product is its unique 16:10 inner screen aspect ratio, providing a tablet-like user experience. In a smartphone industry mired in homogenization, the stunning debut of the Huawei PuraX not only demonstrates Huawei's ambitious drive but also powerfully proves its ability to translate that ambition into exceptional products. This unique product is expected to be a key driver of continued growth in Huawei's foldable phone sales.

The emergence of the Huawei PuraX, along with the Huawei MateXT Masterpiece Tri-folding phone launched in September 2024, showcases Huawei's strong capabilities in foldable screen technology. Once upon a time, Samsung and other South Korean companies dominated the foldable phone market thanks to their leading-edge screen technology. The launch of the Samsung Galaxy Fold in April 2019 marked the beginning of the foldable phone era. However, the leading advantage of overseas brands didn't last long. In recent years, Chinese smartphone manufacturers have been making continuous efforts in the foldable phone field and have successfully taken the lead in the global market.

According to TechInsights data, in the fourth quarter of 2024, Huawei, Honor, and Lenovo held 31.2%, 14.3%, and 9.0% of the global foldable smartphone market share, respectively. The three manufacturers' combined market share reached 54.5%. The dominance of Chinese smartphone manufacturers in the global foldable phone market is largely due to their ability to continuously innovate and disrupt consumer perceptions.

The Huawei MateXT Masterpiece is a prime example. This phone adopts a "Z"-shaped form; folded, it resembles a straight phone, unfolding one side resembles a dual-folding phone, and fully unfolded, it becomes a tri-folding phone. Yu Chengdong, Huawei's Executive Director, Chairman of the Board of Directors of the Terminal BG, and Chairman of the Smart Car Solutions BU, revealed that Huawei's team spent five years developing this phone. Due to its extremely high technical difficulty, no other manufacturer has yet launched a similar tri-folding phone.

Although the Huawei PuraX's technical difficulty is not as high as the MateXT Masterpiece, its unique 16:10 screen ratio still demonstrates Huawei's strong software and hardware innovation capabilities. The Huawei PuraX features a 3.5-inch outer screen supporting a 1-120Hz refresh rate, 2500nit brightness, and 1440Hz PWM dimmingcomparable to the original iPhone's screen size. However, the Huawei PuraX's outer screen is far from a mere "gimmick"; its usability allows for foldable calls, message replies, tap-to-share, QR code display, navigation information, fitness data, and more, along with various personalized screensavers. Users can perform various lightweight operations without frequently unfolding the phone.

The Huawei PuraX and MateXT Masterpiece, two highly distinctive foldable phones, together demonstrate that Huawei has transitioned from passive "recovery" to active "attack," aggressively seizing market share. Huawei hopes to actively compete against overseas brands through innovative products.

The launch of the Huawei PuraX is not accidental. Behind it lies Huawei's precise targeting of the female market. Data from iResearch Consulting shows that between 2022 and 2023, the percentage of women among foldable phone users rose from 46.7% to 55.7%, an increase of 9 percentage points in one year. Because women tend to have more slender fingers, they prefer smaller and more stylish foldable phones compared to heavier horizontal folding phones. Lu Weibing, Xiaomi Group Partner, President, and President of the International Business Department, revealed in August 2024 that the female user ratio of the Xiaomi MIXFlip small foldable phone reached 55%.

Huawei has a significant comparative advantage in the foldable phone field, not only in hardware but also in software. The Huawei PuraX is equipped with HarmonyOS 5, enabling Huawei to develop special features based on the needs of female users. For example, thanks to its large outer screen and 50-megapixel ultra-perception main camera, the Huawei PuraX achieves main camera selfies, capable of capturing exquisite self-portraits with clear details and true-to-life color reproduction.

The Huawei PuraX's inner screen measures 6.3 inches, also supporting a 1-120Hz refresh rate, 2500nit brightness, and 1440Hz PWM dimming. The wider screen makes it unnecessary to frequently shift one's gaze when reading e-books. Furthermore, the Huawei PuraX is equipped with AI eye-tracking page turning and AI eye protection functions, automatically turning pages based on the user's eye movements and providing eye protection features.

Due to the lack of similar products on the market, the Huawei PuraX is expected to demonstrate strong competitiveness in the female user market, easily opening up the market.

Huawei, with its highly competitive foldable products, has successfully dominated the foldable phone market. IDC data shows that in 2024, the shipment volume of foldable phones in China reached 9.17 million units, a year-on-year increase of 30.8%, with Huawei holding a 51.29% market share and topping the list for five consecutive years. Huawei's ability to lead the foldable phone race is partly due to its mastery of core technologies at the hardware level and partly due to its unique HarmonyOS.

PChome believes that although the Huawei PuraX is not as stunning as a tri-folding phone, its significance should not be overlooked. The Huawei PuraX's full integration with HarmonyOS 5, Huawei's complete control over the system, and its strong appeal to developers within its ecosystem, can create a highly differentiated user experience for consumers.

At the launch event, Yu Chengdong stated that HarmonyOS 5 has achieved comprehensive upgrades in the Harmony kernel, Ark Engine, and end-cloud collaboration, resulting in a 40% improvement in overall performance. Over 120 leading applications (such as Xiaohongshu, Douyin, iQiyi, etc.) have been deeply adapted for the PuraX, and the Harmony ecosystem has entered a full sprint phase. For example, based on the large 16:10 inner screen, users can enable the left image, right comment mode when using the Huawei PuraX horizontally to browse Xiaohongshu, increasing information density and using tap-to-share to exchange business cards with friends, enjoying an efficient and convenient browsing experience.

The significant advantages at the system level are key to the Huawei PuraX standing out in the fiercely competitive mobile phone market. This advantage is expected to attract a large number of young consumers seeking a differentiated experience, helping the Huawei PuraX achieve explosive sales growth and dominate the market competition.

In summary, the launch of the Huawei PuraX marks another innovation and breakthrough for Huawei in the foldable phone field. With its unique 16:10 inner screen ratio, powerful outer screen functionality, and deep empowerment from HarmonyOS 5, this product not only meets the dual needs of female users for fashion and practicality but also enhances the user experience through AI technology. The advent of the Huawei PuraX is expected to not only consolidate its leading position in the foldable phone market but also attract more young consumers through the perfection of the Harmony ecosystem and differentiated experiences, driving foldable phones toward a broader market and opening up new tracks. In the future, Huawei is expected to continue to lead the development of foldable technology, explore more application scenarios, and set new benchmarks for the industry.