OPPO Dominates the Mid-Range Smartphone Market: Leading Sales in the RMB 2,000-4,000 Price Bracket

OPPO Dominates the Mid-Range Smartphone Market: Leading Sales in the RMB 2,000-4,000 Price BracketContrary to popular belief, the main driver of smartphone sales is no longer the low-to-mid-range segment, but rather the mid-range, particularly the RMB 2,000-4,000 price bracket, which currently holds the largest market share. Major smartphone manufacturers are vying for dominance in this price range, each launching multiple models with different focuses to stand out in the fierce competition

OPPO Dominates the Mid-Range Smartphone Market: Leading Sales in the RMB 2,000-4,000 Price Bracket

Contrary to popular belief, the main driver of smartphone sales is no longer the low-to-mid-range segment, but rather the mid-range, particularly the RMB 2,000-4,000 price bracket, which currently holds the largest market share. Major smartphone manufacturers are vying for dominance in this price range, each launching multiple models with different focuses to stand out in the fierce competition. However, according to a February 2025 domestic mid-range smartphone (RMB 2,000-4,000) sales ranking released on March 23rd by industry insider "Wise Chip Insider," OPPO emerged as the top performer in this highly competitive market, securing the leading position.

This ranking clearly showcases the market landscape in the RMB 2,000-4,000 price segment. OPPO, with its outstanding market performance, outperformed its competitors, taking the top spot. Vivo followed closely behind in second place. Huawei, leveraging its brand influence and technological strength, secured third place. Xiaomi ranked fourth, showing slightly weaker performance. Honor and Samsung came in fifth and sixth, respectively, while Apple ranked seventh, almost negligible. Apple has a very limited presence in this price range, with its offerings being outdated models, possibly even unavailable through official sales channels.

To gain a deeper understanding of the competitive landscape, "Wise Chip Insider" further segmented the RMB 2,000-4,000 price bracket, analyzing data for three sub-segments: RMB 3,000-4,000, RMB 2,500-3,000, and RMB 2,000-2,500.

In the RMB 3,000-4,000 high-end mid-range market, OPPO again demonstrated its strong competitiveness, securing the top spot with a significant advantage. Huawei followed in second place, with Xiaomi in third and Honor in fourth. Other brands were ranked fifth, and Apple again trailed behind.

Competition in the RMB 2,500-3,000 price segment was fiercer. Huawei captured the top spot in this range due to its product strategy and brand influence. Vivo followed in second place, with OPPO in third, Xiaomi in fourth, and Honor in fifth.

In the RMB 2,000-2,500 entry-level mid-range market, OPPO once again showcased its dominance in the mid-range segment, securing first place. Xiaomi ranked second, Vivo third, Honor fourth, and Huawei fifth. The brands in sixth and seventh place have minimal market influence and are therefore not detailed further.

OPPO's remarkable success in the mid-range market is largely attributed to its extensive product line. Within the RMB 2,000-4,000 price bracket, OPPO offers multiple models targeting various consumer needs. For example, the Reno series, focusing on portrait photography, has won over many consumers with its powerful imaging system. The K series, emphasizing durability and long battery life, attracts practicality-focused consumers. In addition, the OnePlus Ace 5 series also contributed significantly to OPPO's sales in this price range. These models cover different market niches, enhancing OPPO's overall competitiveness in the mid-range segment.

Vivo's second-place finish mirrors OPPO's success, stemming from a similarly diverse product line catering to various user needs. The company also offers multiple models targeting diverse market segments, securing its position in the market.

In contrast, Xiaomi's performance in the RMB 2,000-4,000 price bracket appears somewhat weaker, failing to secure first place in any of the three sub-segments. This suggests that Xiaomi needs to further improve its product strategy and marketing efforts to better compete in this challenging market.

In conclusion, the RMB 2,000-4,000 smartphone market is fiercely competitive. OPPO, with its extensive product line, precise market positioning, and strong brand influence, has successfully established a dominant position in this price bracket. Vivo follows closely, while brands like Xiaomi need to work harder to gain a larger market share in the future. This ranking serves as a valuable benchmark for other smartphone manufacturers, helping them understand market trends and develop more effective strategies. OPPO's success isn't accidental but rather the result of its long-term focus on product development, marketing, and user experience.