Samsung Galaxy S25 Edge Launch Delayed to May or June 2025; Ultra-Thin Flagship May Adopt Online Launch Strategy

Samsung Galaxy S25 Edge Launch Delayed to May or June 2025; Ultra-Thin Flagship May Adopt Online Launch StrategyAccording to Pacific Tech Express's report on April 2nd, the highly anticipated Samsung ultra-thin flagship phone, the Galaxy S25 Edge, will experience a significant launch date adjustment. Originally slated for a near-term release, the phone is now confirmed to be pushed back to May or June 2025

Samsung Galaxy S25 Edge Launch Delayed to May or June 2025; Ultra-Thin Flagship May Adopt Online Launch Strategy

According to Pacific Tech Express's report on April 2nd, the highly anticipated Samsung ultra-thin flagship phone, the Galaxy S25 Edge, will experience a significant launch date adjustment. Originally slated for a near-term release, the phone is now confirmed to be pushed back to May or June 2025. This change isn't due to product quality issues, but rather to internal Samsung high-level personnel changes and adjusted business priorities.

The news indicates that Mr. TM Roh, Head of Samsung's MX (Mobile eXperience) Business, currently also holds the position of Head of the DX (Device eXperience) division. Due to the higher priority given to DX business, Mr. Roh needs to dedicate more energy to DX, directly impacting the Galaxy S25 Edge project's progress and resulting in the launch delay.

Despite the postponement, Samsung states that the Galaxy S25 Edge's specifications and pricing strategy will remain unchanged. This flagship phone, boasting an ultra-thin design with a remarkable 5.8mm thickness, features a 6.66-inch screen and will be available in stylish silver, black, and blue color options.

The 256GB version of the Galaxy S25 Edge is projected to cost 1.5 million KRW, approximately 7,413 CNY. This pricing positions the phone in the mid-to-high-end market, falling between the Galaxy S25 Plus and Galaxy S25 Ultra, offering consumers a more affordable ultra-thin flagship option.

It's noteworthy that the planned annual production for the delayed Galaxy S25 Edge is 3 million units, representing approximately 8% of the targeted overall Galaxy S25 series shipment of around 37 million units. This relatively low production estimate might be related to Samsung's market positioning and target user group for this ultra-thin flagship.

To mitigate the impact of the launch delay and better engage with consumers, Samsung may emulate the online launch strategy used for the Galaxy Z Fold SE, employing pre-release teaser videos and other methods to build market anticipation and maintain consumer interest in the Galaxy S25 Edge. This strategy effectively controls costs and maximizes online resources, generating buzz before the official launch.

Samsung's MX division previously held high hopes for the Galaxy S25 Edge, calling it an "innovative product combining ultra-thin design and excellent imaging capabilities." This highlights the significant R&D resources and technological expertise invested in its development. Its ultra-thin design is undoubtedly a major highlight, requiring substantial technological prowess in materials science and manufacturing. Its imaging capabilities are also highly anticipated, with Samsung likely implementing optimizations and enhancements to meet growing consumer demands.

While the precise launch date remains unannounced, Samsung internally aims for a 2025 first-half release. This means consumers only need to wait a few more months to experience this anticipated ultra-thin flagship.

While the delay might disappoint some, this adjustment ultimately helps Samsung optimize its product launch strategy and ensure the Galaxy S25 Edge is presented to consumers in optimal condition. Samsung emphasizes that the delay isn't due to product quality but rather to better timing and enhanced competitiveness.

In conclusion, the Samsung Galaxy S25 Edge launch delay, while slightly disappointing, adds a touch of mystery to this ultra-thin flagship. We anticipate its official release in May or June 2025, bringing a new mobile experience with its ultra-thin design and excellent imaging capabilities. Samsung's market strategy adjustment deserves industry attention and offers valuable insight, demonstrating its keen market awareness and precise product positioning. The Galaxy S25 Edge's ultimate market performance will be a key indicator of the success of this strategy adjustment. Samsung's confidence in this product, and its continued investment in the high-end market, are encouraging. However, only time will tell if it can truly stand out in the fiercely competitive market.