The Fall of Curved Screens: OPPO Find Series' Straight-Screen Choice and Industry Trends

The Fall of Curved Screens: OPPO Find Series' Straight-Screen Choice and Industry TrendsOn April 4th, the question "Why have curved screens disappeared from phones?" sparked heated discussion in the mobile phone industry. The debate involved numerous media outlets, tech enthusiasts, and even some brands themselves

The Fall of Curved Screens: OPPO Find Series' Straight-Screen Choice and Industry Trends

On April 4th, the question "Why have curved screens disappeared from phones?" sparked heated discussion in the mobile phone industry. The debate involved numerous media outlets, tech enthusiasts, and even some brands themselves. OPPO Find series product manager, Zhou Yibo, was one such participant. He provided a detailed analysis of the pros and cons of both straight and curved screens, explaining OPPO's choice of straight screens and outlining the future industry trend.

Zhou Yibo's analysis points out that the only advantage of curved screens is their easier ability to command higher prices essentially a commercially driven choice. While he didn't explicitly list the disadvantages of curved screens, his implication was that beyond looking "good," they lack other significant advantages to attract consumers. The industry's lack of in-depth discussion on the merits of curved screens over the years further highlights their limited actual benefits.

In contrast, Zhou Yibo detailed the numerous advantages of straight screens, explaining OPPO's rationale for adopting them. He emphasized the incomparable advantages of straight screens, citing several key reasons. First, straight screens offer a superior touch experience with significantly reduced accidental touches. This is arguably the biggest advantage over curved screens. The fact that brands previously employing curved screens heavily promoted their anti-mistouch optimization technologies in their new product launches underscores the inherent touch experience shortcomings of curved screens.

Second, straight screens boast higher quality and a cleaner design. Crucially, their perfect compatibility with screen protectors provides a more convenient user experience. This is often difficult to achieve with curved screens, requiring users to search for specially designed screen protectors and often leading to a more complex application process prone to bubbles.

OPPO's choice of straight screens is based on a thorough consideration of user experience. The company bravely challenged the industry status quo and persistently prioritizes user feedback. Consequently, the OPPO Find X8s series, OPPO Find X8 Ultra, and OPPO Find N5 all opted for straight screens instead of the common quad-curved design.

In practice, OPPO was one of the fastest brands to respond to the straight-screen trend. Subsequent models almost universally switched to straight screens, meaning OPPO's mid-to-high-end models will fully embrace straight screens, effectively phasing out curved screens from its product line.

This trend isn't unique to OPPO. It's foreseeable that nearly all flagship phone models from various brands will adopt straight screens in the future; this trend is irreversible.

Zhou Yibo's analysis isn't unfounded; his perspective has resonated with many users. Curved screen phones have long suffered from accidental touch issues. Despite continuous technological improvements by manufacturers, these issues at the edges of curved screens remain difficult to completely resolve, leading to a poor user experience and prompting many users to abandon curved screen phones.

Furthermore, curved screen phones have relatively higher screen costs, directly contributing to higher phone prices. For consumers, a high price doesn't necessarily equate to a commensurate user experience, hence the questionable cost-effectiveness of curved screen phones.

Straight screen phones, however, offer clear advantages in these aspects. Straight screens provide precise touch input, low accidental touch rates, and a more comfortable user experience. Simultaneously, their lower screen costs contribute to lower phone prices and improved cost-effectiveness. The cleaner design also results in a more refined and appealing aesthetic.

Market feedback corroborates the popularity of straight screen phones. More and more consumers are choosing straight screen phones, and the market share of curved screen phones is gradually shrinking. This demonstrates that consumers increasingly prioritize user experience and value for money, which curved screen phones are failing to deliver.

In summary, the decline of curved screen phones isn't accidental but a consequence of market competition and evolving consumer demands. Efforts to differentiate and command higher prices with curved screen phones havent yielded anticipated results, instead creating several negative impacts. Straight screen phones, with their superior user experience and higher cost-effectiveness, are gradually becoming the market mainstream.

OPPO's choice of straight screens reflects not only its own understanding of user experience but also an accurate grasp of future industry trends. This move has not only garnered positive market reputation for OPPO but also provides a valuable reference for other phone manufacturers. Predictably, straight screen phones will become the dominant trend in the mobile phone industry, while curved screen phones will gradually fade from view.

Zhou Yibo didn't explicitly point out the disadvantages of curved screens, but his underlying message clearly communicates their limitations. The market performance of curved screen phones proves this point. Instead of pursuing flashy aesthetics, focusing on enhancing user experience and cost-effectiveness should be the priority for phone manufacturers.

OPPO's shift is undoubtedly a significant transformation in the mobile phone industry. It not only impacts OPPO's own product strategy but also points the way for other manufacturers. In the future, we'll see more manufacturers joining the straight-screen camp, collectively driving the industry towards a greater focus on user experience and cost-effectiveness. In this straight-screen wave, OPPO has not only participated but also played a crucial role in driving its adoption. Its speed and determination are worthy of emulation by other brands. Ultimately, users will benefit from this transformation, enjoying superior and more practical mobile phone products.