Kyocera Announces Official Exit of Consumer Grade Mobile Phone Business
On May 16th, IT Home reported that although few people may have heard of it, Kyocera in Japan has actually been manufacturing mobile phones since 1989. Today, Kyocera announced its official withdrawal from its consumer oriented mobile phone business (which will continue to provide services to corporate customers)
On May 16th, IT Home reported that although few people may have heard of it, Kyocera in Japan has actually been manufacturing mobile phones since 1989. Today, Kyocera announced its official withdrawal from its consumer oriented mobile phone business (which will continue to provide services to corporate customers).
The company suffered a loss of 2.27 billion yen in February of this year (IT Home note: currently approximately 116 million yuan). As profitability deteriorates, the company also realizes that they must take some measures, which clearly means reducing marginalized consumer grade products.
We can't find a market suitable for the masses anymore, "said Yingfu Tanimoto, the president of Kyocera. In fact, even in the local Japanese market, the company finds it difficult to compete with Chinese manufacturers such as Xiaomi and OPPO, as well as other Japanese brands such as Sharp and Sony.
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