Taotian Group CEO Dai Shan: Will "continue to invest heavily" to achieve sustained user growth

On the evening of May 18th, Alibaba Group announced its fourth quarter results for the 2023 fiscal year. At the financial report analyst conference call, Dai Shan, CEO of Taotian Group, stated that Taotian Group will make firm and sustained investment in three major strategies: user first, ecological prosperity, and technology driven, with a three-year business cycle, in order to achieve sustained user growth

On the evening of May 18th, Alibaba Group announced its fourth quarter results for the 2023 fiscal year. At the financial report analyst conference call, Dai Shan, CEO of Taotian Group, stated that Taotian Group will make firm and sustained investment in three major strategies: user first, ecological prosperity, and technology driven, with a three-year business cycle, in order to achieve sustained user growth.

On the demand and supply sides, Taotian Group will focus on meeting and creating user needs, providing a more diverse and diverse supply of goods, differentiated content supply, and creating entertainment interactive scenes. Taobao will also expand its user base and duration at a faster pace, consolidating its position as the most widely used online trading platform in China, while gradually upgrading to a one-stop consumption and lifestyle platform.

In terms of platform mechanism, Taotian Group will introduce a wider range of merchants and content creators to create a more open and inclusive prosperous ecosystem. At the same time, it will also bring lower operating costs and higher business returns to businesses through technological upgrades and innovation.

In terms of technology, we will focus more on investing in technology on Taobao. Through the technology and data capabilities of the entire group, we will upgrade existing merchant tools and create new tools, while also building new scenarios for user life, in order to be the first to enter the next generation of user experience paradigm.

The core goal of Taotian Group is to extend and upgrade Taobao to the entrance of consumption and life while continuing to serve the largest consumers.

Last year, Taobao Tmall established a strategic direction of "moving from trading to consumption", and this year's three major strategies have been extended to "moving from consumption to life". Focusing on user centeredness, focusing on the construction of medium and long-term development capabilities such as content, pricing, and contract fulfillment, the results are gradually showing. This quarter's financial report shows that the Taobao Tmall market remains stable, with strong growth in core industries such as clothing. From February to April of this year, both the user base and GMV of the Taobao app showed positive year-on-year growth.