Tiktok, together with Science Popularization China and others, launched a youth science popularization creation plan to jointly build a youth content pool

On May 25, Tiktok announced to launch a youth science popularization creation plan in conjunction with Popular Science China, the Voice of the Chinese Academy of Sciences, the Youth Science and Technology Center of the Chinese Association for Science and Technology, the China Science and Technology Museum, and the Institute of Physics of the Chinese Academy of Sciences, inviting professional science popularization content production institutions and individuals to create science popularization videos suitable for young people to watch, and jointly build a youth model content pool.It is reported that the youth science popularization creation plan will invite national universities, research institutions, academic organizations, public welfare foundations, publishing houses, museums, science and technology museums and other professional science popularization content creation and production institutions and individuals to actively create scientific, interesting and systematic knowledge content suitable for young people to watch in Tiktok in the direction of science popularization, humanities and arts, hobbies, family education, etc

On May 25, Tiktok announced to launch a youth science popularization creation plan in conjunction with Popular Science China, the Voice of the Chinese Academy of Sciences, the Youth Science and Technology Center of the Chinese Association for Science and Technology, the China Science and Technology Museum, and the Institute of Physics of the Chinese Academy of Sciences, inviting professional science popularization content production institutions and individuals to create science popularization videos suitable for young people to watch, and jointly build a youth model content pool.

It is reported that the youth science popularization creation plan will invite national universities, research institutions, academic organizations, public welfare foundations, publishing houses, museums, science and technology museums and other professional science popularization content creation and production institutions and individuals to actively create scientific, interesting and systematic knowledge content suitable for young people to watch in Tiktok in the direction of science popularization, humanities and arts, hobbies, family education, etc. Tiktok will help the production and distribution of high-quality content in an all-round way in terms of operation services, product functions, traffic incentives, etc.

Specifically, in terms of operational services, Tiktok will provide refined services including content creation guidance, one-on-one exclusive community services, etc. for authors who join the program; In terms of product functions, priority should be given to opening up video co creation, video aggregation, and other new functions to facilitate the creation of popular science content; In terms of traffic incentives, in addition to investing over 100 million yuan in the first phase of traffic, more exposure will also be given to youth related content in locations such as youth protection centers and youth mode pop-up windows.

It is worth noting that Tiktok is currently testing the function of "recommending young people to watch", and will invite the authors who join the program to participate in the content pool review of the youth model. In the future, it will also optimize the content pool structure of the youth model according to the recommendation rate of the content, and truly build the youth model content pool together with authoritative institutions, experts and scholars.

"In the future, we will also work with Tiktok Public Welfare to share the excellent content produced by the youth science popularization creation plan with more rural children's service social organizations, and carry out corresponding science popularization activities in rural schools to provide rural youth, including left behind children, with science popularization resources inclusive services." The relevant person in charge of the plan said. (One Orange)