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Make a Friend "Joins JD Live Broadcast and Luo Yonghao Live Sells on May 31st

internet 2023-05-30 10:37:44 Source: NetEase Technology Report Beijing

On May 30th, it was announced that JD Live and "Make a Friend" have reached a strategic cooperation, and "Make a Friend" will officially enter JD Live, opening an exclusive live room with the theme of "Good Friends, Friendly Price". At the same time, both parties will fully leverage JD's supply chain advantages and the ability to "make friends" live streaming and sales operations, jointly explore new models of content consumption, and achieve new growth

On May 30th, it was announced that JD Live and "Make a Friend" have reached a strategic cooperation, and "Make a Friend" will officially enter JD Live, opening an exclusive live room with the theme of "Good Friends, Friendly Price". At the same time, both parties will fully leverage JD's supply chain advantages and the ability to "make friends" live streaming and sales operations, jointly explore new models of content consumption, and achieve new growth.

During the period of JD 618, in addition to daily live broadcasts, making friends will also work with Luo Yonghao to bring three live broadcasts on May 31st, June 3rd, and June 17th at 8pm, namely JD 618's opening day, Super Live Day, and Peak 28 hours.


It is worth noting that on the evening of May 31st at 8pm, Luo Yonghao will bring a Hangzhou property with a discount of as low as 6.18% to JD users, as well as subsidized prices for products such as iPhone and Dyson, such as Pinshousu, and a 5 million yuan red envelope rain.

Last year on Double 11, I made a friend and entered the live streaming room on Taobao, achieving dual platform live streaming and gaining 10 million followers in 7 days. April 1st of this year marks the third anniversary of making friends and broadcasting. The cumulative sales of Luo Yonghao's Taobao live streaming room exceeded 120 million. Make a Friend The sales volume of Tiktok Live Studio exceeded 160 million.

On May 10th, Century Ruike (HK.01450) Holdings Co., Ltd. announced that it had completed its wholly-owned acquisition of Jiaoguoyou Company. Century Ruike has the core IP of "Jiaoguoyou" and all related accounts, and announced its intention to change its name to "Jiaoguoyou Holdings Co., Ltd.". It is reported that making friends has already laid out in multiple live streaming e-commerce upstream and downstream industry chains, such as brand agency operation, private brand, e-commerce training, and overseas business. The Century Ruike financial report released at the beginning of the year showed that both revenue and gross profit achieved triple digit growth in 2022. (One Orange)


Tag: Live Make Friend Joins JD Broadcast and Luo Yonghao


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