Why does Samsung mobile phones have such a low presence in China? Answer: Double label

In 2022, Samsung became the world's best-selling mobile phone brand with sales of 259 million units.

Many users are curious about why Samsung phones have such a low presence in China?

The reason is one: Double Label!!!

Large Double Label Site

After winning the first place in the Chinese market, there was a 180 degree change in attitude.

In 2000, it was still the 2G era, and the most popular brands in the market were Nokia and Motorola, followed closely by Chinese domestic brands such as Waveguide, TCL, and Siemens.

Samsung is very pleasing to Chinese consumers at this time

Samsung regularly arranges follow-up visits and meetings to gain consumer affection and ensure that users can appreciate the brand, in order to understand user opinions.

In 2005, Samsung held a collection of old users' mobile phones, and the selected users could represent China as the torchbearers of the Turin Olympics.

In the 3G era, due to MotorolaSerious internal competition, product strategyChaos missed the air vent of smartphones.

In 2007, Apple on the other side of the ocean released its first generation smartphone iPhone

Compared to traditional phones, the iPhone has a larger touch screen, better photo taking, and more.

Samsung has smelled a business opportunity

Relying on the financial advantages of being wealthy, chip research and development, and hardware manufacturing, we can catch the fast train of Android system.

In 2009, the Android i7500 was launched, and the following year, the Samsung Galaxy S ignited the market.

With its ultra-high performance, it quickly ignited the market and became the traffic center of the mobile phone market.

At this time, Nokia was struggling with the Symbian system, but for a long time it could not make a name for itself; The mobile phone is obsessed with taking photos, and I don't know what the user's needs are.

After dazzling with operations, I looked back and saw that Samsung had become the leader of China, but I was heading downhill.

In 2012, Samsung ranked first with a market share of 15.48%;Lenovo now ranks second with a 13.1% share; Huawei ranks third with a 12.5% share.

At this point, Samsung's commotion operation came (opening champagne at half time)

At this time, the Chinese smartphone market is rapidly rising, such as Xiaomi, Meizu, Oppo, vivo, etc.

Samsung, on the other hand, said that local brands are "afraid" of Samsung's strategy

Declare oneself to be the best in the world.

If heaven wants it to perish, he must first make it crazy

At this moment, Samsung's true form is revealed!

Show goodwill to China? I'm pretending!!!

Double Label Start!!!

Font Gate Event

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The dual standard Samsung has completely different attitudes compared to domestic and international consumers,Consumers in foreign regions can enjoy free repair or even new phone replacement services, while we Chinese consumers must spend money to repair their phones.

Finally, under the continuous coverage of CCTV News and Economy for half an hour, Samsung finally compromised and apologized.

Band Gate Event

In August 2012, Samsung released a 5.5 inch phone, with one of its biggest selling points being the full frequency band, commonly known as the Global Connect.

In 2013, a user bought this mobile phone in Chinese Mainland. When he was on a business trip in the United States, he found that it could not be used, so he found the after-sales service. The engineer replaced six phone cards, but they still could not be used. Finally, he said that the frequency band did not support it.

You should know that Samsung Note2 claimed to be in the full frequency range when it was released.

The user originally wanted an explanation, but Samsung's after-sales department said that the promotional page was printed incorrectly and the phone does not support those frequency bands.

Afterwards, despite the clear official appraisal results, Samsung still ignored the legitimate demands for a public apology and compensation of one return and one compensation, but Samsung still chose to ignore them.

Explosion incident

Note 7Explosion incident

Many civil aviation companies directly refuse to board Samsung Note7 directly.

At that time, it happened: people at the airport, Samsung in hand, unable to board the plane

At this point, Samsung announced the recall of its Samsung Note7 phone, but it did not include China.

It wasn't until a month later that Samsung announced the recall of Samsung Note7 in China!

After multiple unequal treatments, Chinese consumers have long sneered at Samsung, and the Samsung Note7 has become the last straw to crush Samsung.

Rapid rise of domestic mobile phones

At that time, Samsung was selling at a relatively high price in the mid to high end market, and domestic smartphones began to take advantage of this. For example, many companies such as Xiaomi, Oppo, Vivo, etc. couldn't find Samsung.

At this point, Samsung announced that it will only release high-end flagship aircraft in China.

However, facing Samsung consumers who have already lost patience, Apple has released the iPhone 6 large screen phone at this time, and Huawei's Mate series has also begun to achieve some success. Samsung has no chance of turning around; Two years ago, Huawei achieved the world's largest market share.

Kneeling incident

At the Samsung Shijiazhuang ordering meeting, Samsung forced employees to kneel down to thank the dealers at the provincial dealer conference.

You should know that kneeling only to our parents is clearly an insult to human dignity.

Later, although it was said to be out of emotion and respect, it was a clear insult.

Afterwards, there will be the Sad incident.

Chinese consumers no longer have a good impression of Samsung.

After years of development, many domestic mobile phone manufacturers have set sail, and Xiaomi, Oppo, vivo and other mobile phone manufacturers have also begun to enter the foreign market, cooperating with domestic hardware to go abroad, hoping to replace Samsung in the near future.