Why did domestic manufacturers fail to make up for the high-end mobile phone market left behind by Huawei?

Why did domestic manufacturers fail to make up for the high-end mobile phone market left behind by Huawei? In 2019, Huawei surpassed Apple in the high-end mobile phone market in China. In 2021, Huawei's mobile phones plummeted sharply after being sanctioned. Several domestic mobile phone manufacturers have all gone to compete for high-end products, but the market results in 2021 indicate that they have not made up for it. Apple has regained its lost ground and still returned to the top spot. Why?

I think it's too late to start. Some seats are not available for you to sit on, but you need to be prepared. Opportunities are reserved for those who are prepared! This is like in movies and TV dramas, many people believe that after the emperor's death, the eldest son or crown prince should ascend to the throne. Many people think it's a natural thing to do, but little do they know that they chose someone else instead!

Why? Perhaps to a certain extent, it cannot be a matter of standing tall without standing young. But to select people who possess both moral integrity and talent, have courage and ambition! Instead of choosing an emperor who lacks any ability and doesn't take the people seriously!

It's obvious. Huawei has left a gap in the high-end market due to sanctions! But little did they know that Huawei smartphones from 2019 to 2021 have a certain position in the high-end market! But at the same time, there is also a close rival, which is Apple! People will remember Apple, Huawei, and even Samsung in the high-end market! But for other mobile phone manufacturers, they did not establish a high-end brand in the public's perception before being sanctioned! Once Huawei leaves a vacancy, they are also caught off guard!

Because user cognition is very important, who users think is who they are. Without a certain level of user technical recognition, it is difficult to seize the market. Therefore, the final result is that Huawei falls, Apple is full, and even full!

Fortunately, in 2023, Huawei's Mate60 series and Kirin chips will make a strong comeback. Huawei is gradually regaining the market, and even increasing investment in production after 2024. Both the media and Huawei officials are optimistic about Huawei's sales! But other mobile phone manufacturers' efforts in building high-end markets are clearly insufficient!

The most typical performance is that many mobile phone manufacturers focus on celebrity endorsements on thousand yuan phones and flagship phones! And high-end phones have not been endorsed and established. When Huawei returned, it immediately invited Andy Lau and Nicholas Tse to endorse the Huawei Mate series phones, which is easier to establish a good promoting effect on Huawei's high-end market. This is something that other phone manufacturers have not taken seriously in endorsement!

Some netizens have also summarized some reasons, and I will take everyone to take a look together!There are several reasons why domestic mobile phone manufacturers have failed to make up for the high-end mobile phone market left by Huawei:

1. Brand influence

As a globally renowned brand, Apple's brand influence and reputation far surpass other domestic mobile phone brands. When consumers purchase high-end phones, they often prioritize brand effect, which is one of the reasons why Apple can quickly support itself.

2. Technological innovation

Although domestic mobile phones have made certain breakthroughs in technological innovation in recent years, there is still a certain gap compared to Apple. Apple has obvious advantages in processors, cameras, systems, and other aspects, which makes consumers more willing to choose Apple's high-end phones.

3. Ecosystem

Apple has a complete ecosystem, including hardware, software, services, etc. This enables Apple users to have a better experience during use, thereby increasing user stickiness. However, the construction of domestic mobile phones in this area is relatively weak, making it difficult to attract a large number of loyal users.

4. Price strategy

Although domestic mobile phones have certain advantages in terms of cost-effectiveness, in the high-end market, price is not the only determining factor. Consumers pay more attention to the quality, design, and functionality of their products when purchasing high-end mobile phones. Therefore, the price advantage of domestic mobile phones in the high-end market competition cannot be fully utilized. And if domestic phones enter the market at the same price as iPhones, they won't have an advantage!

5. Marketing strategy

Apple has rich experience and strong execution in marketing. Through various channels and means, Apple has successfully shaped its high-end image and attracted a large number of consumers. However, domestic mobile phones have relatively weak capabilities in this regard, making it difficult to change consumers' inherent impressions in a short period of time.

6. Impact of sanctions

Although Huawei's market share has declined after being sanctioned, its influence in the high-end market still exists. Many consumers still have high expectations for Huawei's high-end products, which also puts greater pressure on other domestic mobile phone brands to compete for high-end market share.

Summary: In order for domestic mobile phone manufacturers to achieve breakthroughs in the high-end market, they need to increase investment in brand building, technological innovation, ecosystem construction, and improve their competitiveness. At the same time, it is also necessary to adjust marketing strategies to better meet the needs of consumers. What do you think of this? Welcome to follow me, entrepreneur Li Meng, and share with me!

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